Whether you own a corporate business or a restaurant, you must have a business photoshoot. Why? Because a professional photoshoot when done right, can take your business to new heights. Now you must be thinking about the relevance of a business photoshoot.
Well, whether your agenda is marketing or brand building, setting up a business photoshoot can pay you in the long term. You can't always rely on stock photos as they can sometimes be misleading and can actually do more harm to your business.
The best part about having business photoshoot ideas is that you can show your customers who you are in the most fun or professional way possible. You get to decide what they see about your business. It's always better when you are in control of the photos. So, if you haven't done your business photoshoot yet or you are clueless about what to capture your business, this guide will give you some amazing business photoshoot ideas. From real-estate to corporate business, there's everything for everyone as business photoshoot can vary from company to company and motive to motive. While one company may get photoshoot to sell their product, the other can build a brand image through a photoshoot.
Why Business Photoshoot is so Important?
You must be wondering why to have original photos from a business photoshoot when you can always use stock photos for your campaigns, ads, blogs or other desired business purposes. But there's a reason why you should not rely on them all the time. Some of those reasons are given below -
1. Original is better
When you use original photos for marketing from your business photoshoot, it reflects confidence. You are not hiding your business behind some stock photos from a random website. When customers see those original photos, they become aware of who they are dealing with.
2. Stock Photos can create confusion
Stock photos are something that everyone has access to. So, if you use a photo for your business and another business uses the same photo for its marketing campaigns, clash can happen. And in the end, the whole purpose of using the photo will be ruined. So it is better to stick to original photos from your business photoshoot.
3. It's not your product in the photos
Suppose you are in real estate business and you use a stock photo for advertisement or other purposes, it will build false expectations among the customers who might be interested in your property. Doing business photoshoot helps you portray your product or service as it is. This can be really helpful to you in generating authentic leads.
4. They look far from reality
Showing an insanely happy family, an apartment too good to be true, a "fun" workplace or an impossible burger from stock photos can throw off your customers. A customer is not stupid. His job is to evaluate a business before investing his time and money into it. So, your job should be to give them what they want or at least show them what's true.
Stock photos are really just for "soft" purposes like blogging, giving a reference to your customers or for times of crisis. Since everybody can use a stock photo, it is very much possible that millions of others may be using the same photos. Now, that you know why a business photoshoot matters, here are some brilliant business photoshoot ideas that will help you plan your next session.
Here are some great business photoshoot ideas for you
1. Jewelry Business Photoshoot Ideas
For a Jewelry business, it is not just about selling the product but also creating a brand image so that you can stand out among your competitors. Since you have to portray your product and brand so much, why not start with having a business photoshoot.
For a Jewelry company, a business photoshoot can help in "brand recognition". If you have good quality photos of your products and your company then it can help you get recognized among the best. So, if you are going for Jewelry photography, then here are some business photoshoot ideas you can take.
A) Show off the Jewelry
The first thing that you should and must do is get your jewelry captured the best way possible. Get your Jewelry shot in front of a solid color background so that all the focus goes onto the details of the jewelry. This way you can get some really amazing photos of your product.
B) Introduce a model
Another great jewelry business photoshoot ideas are that you can introduce a model into the pictures. Let the people know how the jewelry will look on a human being. The purpose of a business photoshoot is to show customers how your product will benefit them so adding a human element will take you far.
C) Behind the scenes pictures
You know what customers love? They love to see the making of this and the making of that. So, for your business photoshoot ideas, you can consider taking some making shots of your jewelry and if it's is not possible then at least get pictures of the raw material used. It won't just be good for attracting customers but it will also build authenticity.
2. Real Estate Business Photoshoot Ideas
If you deal in real estate then you should make friends with the fact that good quality photographs are your best bet if you want to make a sale. Everyone is either moving in and moving out. So, being in real estate always keeps you on toes. Since you always have to pitch properties to the clients and show them not one but many, that is why you have to have a business photoshoot.
For real estate business photoshoot ideas, you can consider the ones given below. They will help you identify the types of photos you should have of the property.
A) A full house shot
For a real-estate business photoshoot idea, you can start out by taking the shot of the house's frontal. And not just the photo of the house but also capture if there's any yard or swimming pool around. People become more interested in a property if they can see few the house's surroundings because it helps in making a better judgment.
B) Capture the interior
One of the most important parts of real estate photography is capturing the interior. If you don't capture the interior right, your whole effort becomes pointless. So, you can start out by taking a couple of bedroom shots, kitchen shots, hall shots, near the window shots, roof shots, attic shots, etc. Make sure that the interior is captured perfectly.
C) Aerial View
Do you know what's attractive? Done shots. They are not only creative but they also attract the attention of a lot of people. How your property looks from the top can actually be relevant for some potential clients. And aerial shots of real estate can increase transparency.
D) Neighborhood shots
Apart from the shots of the house, you can actually try to take a couple of neighborhood shots. Whenever someone decides to move into a new house, they want to know how the neighborhood is. So, make sure that you have a couple of those in good quality.
3. Salon Business Photoshoot Ideas
For Salong businesses and make-up artists, the customers are the portfolio. The trust factor increases when clients see your work and not some stock photos from a random website. And it is actually very good for your business. For makeup artists, you have the opportunity to click photos every day as you get clients every day, right? Well, yes and no.
Every day you can do the best of your work but not every day you can set up a business photoshoot. For that, you will have to decide what all you want your potential customers to see. So here are some business photoshoot ideas for makeup artists and salons.
A) Start With Your Workplace
For your business photoshoot, you can start out by capturing your workplace. Take photos from different angles. Show the fun side of it by capturing the most comfortable places in your salon. Don't leave anything, not even the waiting area.
B) Capture the Team
Capturing the whole team for your business photoshoot is not just about acknowledging them but it also good for your business. People love to see photos of people working in a company if they look fun.
Be quirky and creative with poses. Look like you are having fun in photos.
C) Photos while working
Among other photoshoot ideas for your business, one is to get captured while working. These are pretty popular among salons as they speak of work and efficiency. It's not like you have to stick to the cliches. You can be creative with them too. See what suits best and get done with it.
D) The Before and After shots
A photoshoot is one of the best time to capture before and after shots. Get high quality before and after shots and then see the results. A lot of people make the decision of going to a certain salon after judging theirs before and after shots.
4. Photography business photoshoot ideas
You are a photographer who clicks photos for everyone. You have a memory card full of thousands of photographs of food, places, and people. Then why is there a need for a business photoshoot. Well, if you are a freelancer or an on-call-arrival photographer, you probably don't need a business photoshoot as your work is your portfolio.
But those photography businesses having a studio should definitely get one. Since you are already a photographer, you probably won't have to get professional help in order to get your business photoshoot done. But if you are out of ideas or don't know what to capture about your business then here are some unique business photoshoot ideas.
A) Showcase your Studio
The first thing you can do while having a photography business photoshoot is to capture your studio. Your potential clients might be interested in what kind of workplace you have for photoshoots. So, capture as many details as you can.
B) Take your own pictures
It might sound weird but for your business photoshoot, you can capture your own photographs. And not just regular photographs, set up a full-fledged photoshoot that you'd do for your clients. It's like reverse psychology. If you can take your own photographs then you can definitely take someone else's. That's how it works but not always.
C) Capture yourself while capturing others
Now, this is something interesting can actually be good for your business. You can capture the behind the scene from your shoot as they are not only interesting but also help the customers in evaluating you. So, aim towards taking good quality pictures or just hire another professional to do the job.
5. Restaurant Business Photoshoot Ideas
The food and restaurant industry is tough because of the neck to neck competition. If you are the best restaurant in town, there will always be someone better. So, how do you compete and attract more customers? Well, you might already know. The answer is good quality pictures.
Quality pictures from a professional photoshoot can help you grow your business as they can help you in showing off your menu, ambiance and overall feel of the restaurant. So if you are looking for restaurant business photoshoot ideas, you can take reference from here.
A) Capture the ambiance
Show potential customers how the restaurant looks like. It is not the first step towards capturing the audience but it is important when it comes to telling the potential customers what to expect. So make sure that you hire a professional photographer to get the best shots of your restaurant.
B) Food Pictures
You know what's trending all over the internet after animal pictures? Food Pictures! If you think your menu is amazing and your dishes are delicious then get them photographed. Don't just go for the dishes that look picturesque but also aim to capture your whole menu. There are a few food photography tips that you can keep in mind while getting your food captured.
C) Shots from the kitchen
Again. Photographs of behind the scenes sell! People love to see how a dish is being prepared and how the environment of the kitchen is. So for your business photoshoot ideas, you can take this one into consideration.
6. Corporate Business Photoshoot Ideas
What do you capture for a corporate photoshoot? What are the photo-worthy things that your company requires? Well, there are a few and they are important. A corporate photoshoot is required to build your company's image and show your potential clientele that you are more than just a service provider. It is a common misconception that a corporate photoshoot is supposed to be a professional one. But that's not true all the time. A corporate photoshoot can be fun as long as the message gets across.
So, here are some corporate photoshoot ideas you can take inspiration from.
A) Start with the employees
For a corporate photoshoot, you can start out by capturing employee. You can take their individual shots and also in group. The photos should reflect positivity to show that the employees are happy working with you. Now, it doesn't mean that they have to have a weirdly big smile on their face like those in stock images. Just keep it casual.
B) Capture photos from meetings
Another idea is to capture the photos of meetings. Whenever there is a meeting or a seminar, you can click a picture of the employees. Such kind of photos can be used in your content marketing as well as other desired purposes.
C) Other group activities
If there's a festive occasion or an activity that involves all your employees, you can get a professional business photoshoot done. This reflects the fun you have while being in corporate.
D) Capture the product
If you provide a product or a service, get a professional ecommerce product photography done. Your product photography will help you in branding as well as give you good quality pictures to fulfill your marketing needs.
Find the Best Photographer for Business Photoshoot
To execute your business photoshoot ideas you have to take the help of a professional photographer. A photographer can help you get the best pictures of your business. You can always take photos with your smartphone but the quality of pictures might not be the same as the ones clicked with a DSLR or a professional camera. Moreover, it always pays in the long term to get a professional business photoshoot done.
Now ordering a photographer is just as easy as ordering food. Hire the most professional photographers for your business photoshoot at the most competitive prices. Business photoshoots are important if you want to upscale your business and stand out as original Originality always pays when you are aiming to beat your competitors and showing the potential customers your worth. So, get your professional business photoshoot done now.