Guide: What is VDP And How to Get The Basics Right

10 best VDP practices that increase customer conversion

Table of Contents

5 Min Read

VDP stands for “Vehicle Display Page” or “Vehicle Detail Page.” In the simplest words, it is the page that displays the car specifications, details, images, and other information on the website of a dealership or a seller. In this eCommerce era, it is crucial for automobile retailers to understand how online sale channels work. Once they do, the importance of high-quality VDPs becomes apparent.

In less than a decade, the online automobile market has gone from extremely niche to mainstream. Almost every car retailer and dealership (of both new and used cars) has established its online sales channels, and those who haven’t are scrambling to do so. We’re here to remind you of the basics, i.e., that you should pay attention to your VDPs if you want successful online sales.

If you’re not an Online Car Sales guru, you might have many questions: What is a VDP? Why do dealerships need to pay attention to them? How to create the best ones? In this blog, we take a detailed look at all these points.


What is a VDP?

A VDP is the first touchpoint page with a dealership for online car buyers. Each car has an individual VDP, which contains all necessary information about the vehicle buyers need before making the purchase – technical specifications, details, images, videos, consumer reviews, etc. Once a potential buyer searches for a car model on the web, they will land on these pages via search results. 

Most online sellers ignore the significance of creating a VDP that hits all the right chords. Well, that will lose you a lot of business! Let’s take a look at why you need great VDPs for high conversion.


What is the Importance of VDP for Dealerships?

Creating great VDPs is one of the most crucial parts of creating a dealership website or online car marketplace. It is more than just a first impression; it is the introduction between your inventory and the buyer. It is where the buyers decide whether to continue their search on other dealership websites or if they have found what they want.

A well-designed and optimized Vehicle DP also enhances website navigation and car-buying experience. It can be a golden opportunity for dealerships; you can present yourself as a premium seller.

Now that you understand the importance of high-impact VDP for auto dealerships and other Online Car Retail businesses, let’s take a look at how to create them.


What is the Secret to Creating High-Conversion VDPs?

Want your Vehicle Detail Pages to attract plenty of customers? Of course, you do! Here, we’ve discussed all the strategies you can deploy to turn your VDPs into lead magnets.

1. Use multiple high-quality photos

This is one of the basics yet an essential requirement to create a Vehicle Display Page. Include high-resolution, professional-looking photos of the car so that the customers get a fair idea of the inventory.

Also, make sure that the images are original. Don’t forget to include pictures from different angles and close-ups. 

Ensure to include images and mention the details of any physical damage to the vehicle. This is very important as it builds transparency between the customer and the dealerships.

You might be tempted to use stock images, but that won’t have the same impact as actual photographs of the listed car. While stock photos may be perfect, they tell nothing to the customer about the actual vehicle. Also, real pictures make you look authentic and help in building trust.

2. Add 360-degree walk-around videos and images

360-degree vehicle walkaround videos are one of the most successful VDP practices that you will ever come across. 360-degree vehicle walkarounds engage and educate the customer about both the interior and exterior of the vehicle, letting them inspect the car in a similar manner to a physical dealership visit.

In fact, 80% of customers who browse for vehicles online believe that offering 360-degree spin displays on a website reflects pretty well on the dealer’s reputation. Further, 56% of shoppers even stated that they can purchase a vehicle by checking it out via 360-degree Car Video, without even taking a test drive!

3. Make your VDP all-inclusive in terms of vehicle details

A car is a massive purchase for many people and is usually bought just a handful of times in a lifetime. As such, many buyers put a lot of research into it, checking out multiple options. It is best that you don’t leave out any piece of the necessary information about your VDP cars. Otherwise, you risk losing buyers’ trust.

Customers would want to know each vehicle’s detail before making the purchase. This includes vehicle specs, owner history, accidents, repairs, scratches, and dents. Car Interior Photography and being detailed helps in establishing your product as a genuine one, and your site being more trustworthy.

Specify basic information like manufacturing year, make, and model, and mention features like a sunroof, LED lighting, etc. Include services and maintenance packages that can help your dealership stand out – Warranties, delivery, certification, etc., are a bonus. You must include details involving vehicle damage and information matching your images.

4. Engage your buyers with unique content

User engagement is the most crucial part of online sales; the longer a shopper stays on your dealership website or marketplace, the higher their chances of making a purchase. As stated above, high-quality images and videos help a lot with that. Still, you also need to pay attention to all other aspects of your website – the Dealership Photography, the vehicle description, the navigation experience, the layout of the Vehicle Display Page, etc.

A vehicle description helps the customer get as much information as possible. Ensure your description is conversational to add a human touch. 

5. Pay attention to SEO

Search Engine Optimisation is one of the most important aspects of any online business. Always aim to outrank your rivals on SERPs (Search Engine Result Pages), so that you can direct the maximum traffic to your car dealership VDPs. You need to rank in relevant searches to have a lot of visibility. Otherwise, you’re losing potential customers.

You should also keep a list of negative keywords, to ensure that the traffic your dealership website gets is relevant. Irrelevant traffic will either bring you bad leads or no leads at all.

6. Display a Lead Form on every VDP

Lead and contact forms should be displayed on every page. Not just this, it should be easily accessible to the users without the visitor having to scroll down. Customers are less likely to fill out lengthy forms; hence keep them short and refrain from using a CAPTCHA if possible.

7. Improve your CTAs

Modifications to your site’s CTA (Call To Action) buttons, like altering the font size, color, and placement, can impact conversions on a webpage. Moreover, placing the call-to-action button above the fold boosts conversions for many sites. Use text colors in contrast with the background for maximum effect – if the backdrop is dark, use a light text color or vice versa – while keeping in line with your brand colors.

8. Display contact information

Customers should be able to reach out to you whenever they have a query. All your contact information – phone numbers, email, etc. – should be readily available. If not present on every Vehicle Detail Page, the navigation to your “Contact Us” should be easy.

Authenticity increases trust, reliability, and, ultimately, revenue. Show that there’s a real organization behind your auto dealer website by posting photos and information about your employees. Provide a detailed “About Us” page mentioning your company’s history, founders, and mission.

9. Show customer testimonials

Use customer testimonials to show social proof and gain trust. Make it easy for prospective car buyers to view testimonials and reviews from prior satisfied buyers. Display your testimonials on a prominent location like the homepage and your social media channels.

Customer reviews and testimonials about your business shouldn’t appear directly on the Vehicle Display Pages, as it might downgrade the user experience. However, you should definitely put general consumer reviews about the car on the page.

10. Reduce the risk of the purchase

Ease the mind of buyers by prominently displaying information like guarantees, warranties, maintenance packages, and service options on the car VDP. If you are a used car dealership or retailer, consider offering certified pre-owned tags with an additional warranty.

11. Be 100% transparent on your VDPs

Always work on the principle “what you see is what you get” for your digital dealership. Do not skip any necessary information, even the negative ones (like dents and damage on used cars) that might drive the price down. Withholding info is equivalent to false advertisement, which will hurt your credibility in the long run.


Create High-Impact VDPs with Spyne

Creating high-quality, professional-looking car images can be an expensive and resource-intensive process. But it doesn’t have to be! Thanks to modern technology, creating high-quality visuals is relatively easy and cost-effective! Spyne’s AI-powered Car Photography and image editing platform.

Virtual studio

Shoot car pictures anywhere and virtually replace the background with a top-quality studio setting. It’s more than just background replacement; the AI- based Virtual Car Studio does much more – color correction, life-like shadow generation, cleaning up reflection from windows and windshields, and more! Also, consistent backgrounds in all your VDP visuals help build your brand image and make your digital dealership feel more premium.

360 car spin

Elevate your Vehicle Detail Pages and increase consumer engagement with 360° car visuals. 360-degree videos help showcase a vehicle’s exterior and interior in an interactive manner. You can even add notable highlights here, like dent and damage details on the body (relevant for used cars). This helps buyers check the cars in your inventory thoroughly without the need to visit the dealership physically.


Benefits of Using Spyne for Creating your VDP Visuals

Spyne’s AI-powered vehicle merchandising platform helps ease the cataloging process for automobile retailers.

  1. Faster time-to-market: Compared to traditional photography, Spyne’s AI-powered photoshoot and editing hastens up the entire cataloging process by up to 80 percent
  2. More affordable: As there is no need for you to build studios (or rent them) or invest in expensive photography equipment, you save costs by around 75%
  3. Higher conversion: High-quality car images with uniform backgrounds help build your brand, along with consumer trust in your business, resulting in better conversion
  4. Consistent quality: Manual photography and editing sometimes give janky results (to err is human!), which can downgrade the visual appeal of your online inventory. AI-processed images, on the other hand, have consistent quality across the board

Don’t just take our word for it; try it out yourself! Book a demo, and our team will walk you through our offerings.



And there you are! Armed with the information above, you can create visually appealing and engaging VDPs that generate sales lead for you and provides an excellent experience for your buyers. Remember – always use top-notch visuals – both images and videos – for the highest impact and better conversions.


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  • How do car dealers increase sales?

    Car dealers increase sales by:

    1. Increasing availability: Car dealerships that are responsive for a limited time lose out on customers.
    2. Analyzing pricing: Study where your dealership ranks and make adjustments as needed.
    3. Being smart when stocking inventory: Take note of the cars customers inquire about and, monitor your monthly reports to see what’s selling, stock your inventory accordingly.
    4. Offering customer incentives: Free oil changes are a popular incentive for dealers to offer, and you can provide similar incentives.
    5. Streamlining daily routine: When car dealers work smarter, they reduce the time required to complete a car deal. Using digital processes is the most productive way to enhance efficiency. Hence it is crucial to make the most of your dealership’s CRM tools.
    6. Improve the team’s communication skills: One of the best ways to increase car sales is to give customers a reason to interact with your dealership regularly, which can be done by improving your team’s communication skills.

  • How do I convince a customer to buy my car?

    Convincing customers to buy a car requires creativity and highlighting what makes your dealership stand apart from your competitors;

    • Be creative with incentives
    • Offer more than just car sales
    • Invest in a good sales team
    • Keep up with the trends like 360-degree spins and videos, car walkaround videos 
    • Have a solid online presence
    • Publish testimonials on your website to strengthen trust and transparency

  • How can I increase car sales traffic?

    To increase car sales traffic, you need to:

    • Build trust via customer reviews
    • Be on top of the Google SERP (Search Engine Results Page)
    • Bid on appropriate competitor keywords
    • Manage your negative keyword list actively
    • Adjust your campaign budgets according to car-buying trends
    • Target the right audience with your automotive campaigns

  • How do you increase customer conversion?

    Customer conversion can be increased; with a few basics. Customers often look for dealerships that offer:

    • Real value for money
    • Wide range of car models
    • Easy purchasing experience
    • Quality of salespeople

    While the reasons buyers often pass up on a sale are unnecessary pestering and grilling by sales staff or the paperwork taking too long. Hence to increase customer conversion, it is essential to know what the customers seek and incorporate those factors into your website, particularly the VDP.

Written by

Team Spyne

Young, enthusiastic, and curious are the three words that describe Spyne’s content team perfectly. We take pride in our work - doing extensive research, engaging with industry experts, burning the midnight oil, etc. Every word we write is aimed at solving our readers’ problems.

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