If you are active on Instagram then you must have noticed that there is a whole section for food on it. Every post that you see there has a minimum of thousand likes and hundreds of comments. But why? Well, according to SocialMediaToday, approximately 438,921,588 photos on Instagram have captions related to food such as #yummy, etc.
There are several reasons why people on Instagram post so many food photos. They are attractive, and people tend to like food pictures over other pictures.
The best part about the popularity of food pictures is that a lot of restaurants are taking advantage of it by influencing the food choices of people online. From black ice cream to 6 inches dosa, the restaurant industry has mostly benefited from the popularity of food trends on social media.
But there's a twist. Just like everything else trending on Instagram, food pictures are also supposed to be of good quality to attract the customers that you want. While a good quality picture may bring you hundreds of likes, an increase in followers and a few curious customers to your doorstep, a bad quality picture can fade your business like smoke in the wind.
So, how can you take good pictures of your restaurants to attract masses and what kind of pictures should you take? Well, this guide will answer all your questions and give you the idea of what kind of restaurant photoshoot should you have
Here Are The Best Restaurant Photoshoot Ideas
1. Start by Capturing your Restaurant
Before food, before service and before private parking space, the first thing that people notice is the ambience and how the restaurant looks from the inside.
Yes, food is definitely on their priority list. Still, if the restaurant pictures look shady and your restaurant doesn't have any good reviews available, then there are very few possibilities that the customer will come to your restaurant.
So, start by photographing the interior of your restaurant. If there's an aesthetically pleasing spot in your restaurant, capture it. Also, make sure that you click the pictures of the place from different corners. The ambience of a restaurant attracts a lot of people who feel like eating out rather than cooking at home.
2. Time for the Menu
Now that you know what sells on social media, you should be ready with prepared dishes from your menu. After the ambience, the main attraction is the food you are serving.
Food should have been on top, but if the food is good and the overall setting of a restaurant menu is terrible, then it becomes a vibe-kill and drives even the existing customers away.
Coming back to the point. Food pictures are something that you can not only use for marketing purposes or advertising your restaurant, but you can often publish them on social media with relevant hashtags to do branding of your business and make people aware of your dine-out.
So, make sure that you click the best pictures of your food so that you can publish them on social media sites such as Instagram and Pinterest.
3. Bring Camera to the Kitchen
Some may disagree, but shots from the Kitchen also sell. Don't believe us? Let us tell you that the shots from your kitchen work as a testimony to your restaurant's hygiene. It shows that your restaurant doesn't take any risks with food and is a clean place.
Apart from that, photos of the Kitchen should include the staff too as they are an essential part of your restaurant who work behind the scene to provide the food that is served to the customers. This brings us to our next point.
4. Capture the Staff
If you are capturing photos of your food and the place, there's one thing that you should never forget to achieve. It is the staff. Everyone from waiter to head chef in your restaurant is important and deserves recognition.
When doing a professional business photoshoot like this, capture your staff in a group as well as individually.
The best part is that you can get creative with the shots and capture them while they are on the job. You don't have to make them pose in front of a white background when you can shoot them in their natural habitat.
Benefits Of Restaurant Photoshoot
There are plenty of benefits that come from a restaurant menu. Whether it is about growing the business and bringing more customers or creating a mass reach, a photoshoot can help your business in more ways than one.
Here are some of the examples given below.
1. A restaurant photoshoot attracts more customers.
2. Authentic pictures make you stand out among the competition.
3. Good restaurant pictures make it easy for customers to decide whether to visit it or not.
4. Restaurant photoshoot can help you in creating a strong online presence.
Can Your Restaurant Photoshoot Drive Sales?
Your restaurant photo shoot can drive more customers to your business! Yes, it is possible.
Good quality pictures are known for getting more audience engagement on online platforms where the customer believes what he/she sees. So, if your pictures are detailed, clear and of high-quality, you can drive more customers to your business.
Now, a restaurant photoshoot is something that every restaurant must do. Now, it’s not just about a regular photoshoot but a photoshoot that actually connects with the audience and gives them the feeling of comfort, hunger and a desperate need to visit your place. This is why you need creative pictures and pictures that send out one message - “This is the best restaurant you can find.”
Restaurant Photoshoot - A Gateway To Brand Building
Restaurant Photoshoot is one of those few things that can help you in opening a gateway to building your brand. Here are some arguments to support this statement.
1. Pictures from the photoshoot can be published on social media platforms that help in reflecting authenticity and give your brand a sense of individuality.
2. For your website, you can get high-quality pictures that can keep the traffic engaged. So is the case with blogging (if you are doing). You can post your own pictures in blogs to give quality content to your viewers. This helps in creating a strong brand image.
3. For advertising purposes, you can use the pictures from your restaurant photoshoot to get more conversions.
But even if you want to do your photoshoot, you need to find a suitable photographer who can help you with that.
When it comes to doing a restaurant photo shoot, most people prefer to hire a professional photographer. A professional food photographer can help you capture the best pictures without any hassle.
Also, it is way better than clicking pictures with your smartphone camera because the quality of the image won't be the same as that from a DSLR. But if you feel like doing the restaurant photo shoot on your own, you can totally do that. There are some things you can do and some things you can keep in mind while doing a photoshoot of your restaurant.