If you are active on Instagram then you must have noticed that there is a whole section for food on it. Every post that you see there has a minimum of thousand likes and hundreds of comments. But why? Well, according to SocialMediaToday, approximately 438,921,588 photos on Instagram have captions related to food such as #foodporn, #yummy, etc.
There are several reasons why people on the Instagram post so many food photos. They are attractive, and people tend to like food pictures over other pictures.
The best part about the popularity of food pictures is that a lot of restaurants are taking advantage of it by influencing the food choices of people online. From black ice cream to 6 inches dosa, the restaurant industry has mostly benefitted from the popularity of food trends on social media.
But there's a twist. Just like everything else trending on Instagram, food pictures are also supposed to be of good quality to attract the customers that you want. While a good quality picture may bring you hundreds of likes, an increase in followers and a few curious customers to your doorstep, a bad quality picture can fade your business like smoke in the wind.
So, how can you take good pictures of your restaurants to attract masses and what kind of pictures should you take? Well, this guide will answer all your questions and give you the idea of what kind of restaurant photoshoot should you have.
For Restaurant Photoshoot
Here are the best Restaurant Photoshoot Ideas
1. Start by Capturing your Restaurant
Before food, before service and before private parking space, the first thing that people notice is the ambiance and how the restaurant looks from the inside.
Yes, food is definitely on their priority list. Still, if the restaurant pictures look shady and your restaurant doesn't have any good reviews available, then there are very few possibilities that the customer will come to your restaurant.
So, start by photographing the interior of your restaurant. If there's an aesthetically pleasing spot in your restaurant, capture it. Also, make sure that you click the pictures of the place from different corners. The ambiance of a restaurant attracts a lot of people who feel like eating out rather than cooking at home.
2. Time for the Menu
Now that you know what sells on social media, you should be ready with prepared dishes from your menu. After the ambiance, the main attraction is the food you are serving.
Food should have been on top, but if the food is good and the overall setting of a restaurant menu is terrible, then it becomes a vibe-kill and drives even the existing customers away.
Coming back to the point. Food pictures are something that you can not only use for marketing purposes or advertising your restaurant, but you can often publish them on social media with relevant hashtags to do branding of your business and make people aware of your dine-out.
So, make sure that you click the best pictures of your food so that you can publish them on social media sites such as Instagram and Pinterest.
3. Bring Camera to the Kitchen
Some may disagree, but shots from the Kitchen also sell. Don't believe us? Let us tell you that the shots from your kitchen work as a testimony to your restaurant's hygiene. It shows that your restaurant doesn't take any risks with food and is a clean place.
Apart from that, photos of the Kitchen should include the staff too as they are an essential part of your restaurant who work behind the scene to provide the food that is served to the customers. This brings us to our next point.
4. Capture the Staff
If you are capturing photos of your food and the place, there's one thing that you should never forget to achieve. It is the staff. Everyone from waiter to head chef in your restaurant is important and deserves recognition.
When doing a professional business photoshoot like this, capture your staff in a group as well as individually.
The best part is that you can get creative with the shots and capture them while they are on the job. You don't have to make them pose in front of a white background when you can shoot them in their natural habitat.
When it comes to doing a restaurant photoshoot, most people prefer to hire a professional photographer. A professional food photographer can help you capture the best pictures without any hassle.
Also, it is way better than clicking pictures with your smartphone camera because the quality of the image won't be the same as that from a DSLR. But if you feel like doing the restaurant photoshoot on your own, you can totally do that. There are some things you can do and some things you can keep in mind while doing a photoshoot of your restaurant.
1. Get the Camera and Equipment
The first step of doing a restaurant photoshoot has the right camera to shoot. If you have been using your smartphone to take pictures of your restaurant or food, then maybe it is time to ditch it and get a hold of a more professional camera.You can get a DSLR. It doesn't have to be a high-end camera but decent enough to get the job done. You can check out some cameras from Canon or Nikon.
Next, you will need a tripod for a stable photoshoot. If you shoot with hands, then the pictures might come out blurry or shaky. To avoid that, use a tripod.
If possible, get an external flashlight. External flashlights can help you lighten up your pictures if it's too dark inside. When it comes to the lens, then try using a zoom lens or a wide-angle lens for best results.
2. Make a list of shots
To avoid any confusion during the restaurant photoshoot, make a list of shots that you want to take. This also helps you in mapping out the things you need to capture or the things that need capturing.
Let us give you an idea of some of the basics that you can capture. You can capture the outside of your restaurant, the view from balcony or window (if any), pictures of the dining hall, pictures of wall-art or fancy lighting, pictures of the menu, and the view inside the Kitchen.
These are some of the basics that you can cover. After that, you can get creative with your other shots.
3. Set up a Studio
What? A Studio! Well, you don't have to freak out if you don't have a studio to capture your food. Just remember your goal. You want customers to your doorstep.
In order to do that, you can get as creative as possible with what you already have. While clicking the pictures of your menu, you can try out different backgrounds using chart papers.
Also, you can use the table near the window where there's enough natural light coming from.
4. Check the Lighting
Once you have placed your food on the table or found the most aesthetically pleasing corner in your restaurant, see if the lighting is correct. Bad lighting can even ruin a photo that has been taken with a high-end camera.
So, make sure that there's ample lighting on your subject. If there isn't, make sure that you use an external light source to bounce off the right through a wall or a ceiling and illuminate your subject. For best results, keep your restaurant photoshoot in natural light as much as possible.
5. Bring Photos to Edit Table
Once you have clicked your pictures and feel like they are ready for uploading on social media or advertising, bring them to the editing table and make fine adjustments in them. You may not notice at first but once you edit your pictures, you can actually see a massive change that can make your photos look more attractive.
Don't worry if you don't have the required skills or required tools to edit your pictures. This is why you can take the help of free photo editing tools like Canva. You can change the saturation, hue, exposure, etc.
If you are a new restaurant or a well-established place, then having good quality pictures of your restaurant all-around can work to your advantage. Whether your purpose is to build awareness about your restaurant, generate online followers, or increase the flow of customers, using quality pictures efficiently can work in your favor by helping you achieve your desired goals. You can follow the steps mentioned above to perform your restaurant photoshoot yourself, or you can hire the best food photographer to capture the best and most professional food pictures for your restaurant.