Lack of Referrals - A Barrier to Business Growth?

Lack of Referrals - A Barrier to Business Growth?

A well-known fact of being in a photography business or any other creative business is that the best of customers come from the references of existing customers leading to business growth.

But building those references is exactly the challenge, photographers have to face. While serving the existing customers, it all depends upon your delivery of product and quality which decides, whether the customer will refer your business in his/her network or not. 

85% out of all photography businesses fail within the first 3 years as mentioned in book Fast Track Photographer by Dane Sanders. This gives rise to another challenge and this time, it’s not about building references but a fight for survival, a fight to be part of that 15%.

But what if we told you there’s a shortcut to that?



Well, it is not really a shortcut but an overlooked technique of expanding the business. It is the good old word-of-mouth. While the photographers put all their effort into marketing and promotions (which is fine), they usually forget about the king of them all, which is the reference.

References help in business growth and attracting potential clients from your existing customer’s network. For example, if you have done a maternity photoshoot and the client likes your work. There are over 70% chances that the client will refer your service in the future to a friend or family who might need the same kind of service.

So whether you’re a photographer in the fashion industry, food industry, wedding industry, or real-estate, to name a few, references play a massive role in the business growth.


Business growth


Sadly, relying on word-of-mouth is now considered as inefficient and amateurish. No photographer should just rely on the referrals of customers because you are the only one who can communicate your business better. Also, only about 10-20% of customers refer your business.

That’s why, while handling projects, and promoting business, the idea can seem a little far-fetched. This is the reason why there is a need to own a personalized communication network; a network that communicates your business for you and compel people to take action by signing up for your service.

Well, there’s a piece of good news. If you are a photographer and have a portfolio website, you’re already half-way there. If you’re a photographer who is still operating business offline then it is high time to provide your business with an online presence. While marketing can help in bringing traffic to your website, it certainly can’t make them stay. If potential customers come to your website but don’t know how to initiate or the process seems too complicated, they immediately press the back button.

That’s where a Chatbot works its magic. A Chatbot is a personalized communication network which works as a call-to-action on your website. It interacts with the visitors of your website and directly hammers the nail by asking them the service they need or query they have that your website content or service can fulfill.

To get a better understanding of Chatbot and how it helps in reference generation and personalized communication with the clients, take a look at this video.



Spyne’s Chatbot feature is an optimum solution to continuous lead generation and business growth. One doesn’t need to rely upon the clients for references when you can create your own. When you create your website with Spyne, it gets accompanied by a Chatbot widget. The widget is fully customizable with the capability of making interactive communication with the website visitors.

And it’s not just limited to the website. Client galleries created by the photographer also supports the Chatbot. Now, as soon as you share the gallery with clients, the personalized Chatbot also goes along with it.

How does it help?

Well, the clients obviously share the album with friends, if not family members. Ever since Spyne has made photo-sharing and selection easy, here’s how its personalized Chatbot does the branding and builds references.

When the client shares the personalized gallery among their network, the gallery gets accompanied by the personalized Chatbot. It works by asking relevant questions in their network and generate references for those looking for service/es you offer. This increases the chances of conversion, thus leading to business growth. Also, your brand gets more exposure as more and more people get to know about your business. 

Now, that you know how a personalized Chatbot helps in business growth, building reference and lead generation, you can check out

For any queries, you can contact our experts on 011-66104020.







Written By - Ramnish on 27 Aug, 2019