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Top 18 Alternatives to Matador for Businesses in 2025
Alternatives to Matador

Top 18 Alternatives to Matador for Businesses in 2025

Sakshi Sharma
July 29, 2025
July 29, 2025
5 Min Read
5 Min Read
Alternatives to Matador

In the rapidly evolving automotive world, real-time engagement isn’t just a luxury but a necessity for businesses. Dealerships are pushed to meet rising customer expectations for faster and personalized conversations. Modern automotive businesses are now exploring alternatives to Matador, a leading platform in this space. Though Matador provides AI and automation solutions for the auto industry, it may not always resonate with every dealership’s preferences.

This blog brings to you the top-performing alternatives that match Matador’s capabilities and their comparative analysis, helping you to choose your platform with precision.

 

Top 18 Alternatives to Matador in the Automotive Industry

The automotive market is becoming competitive over time, with a lot of service providers competing in the race for innovation, including Matador. Out of this cluttered market, we have listed 18 top-performing alternatives to Matador that match its features and capabilities, enabling you to elevate your customer engagement journey.

1. Spyne

Ratings: 4.8

Spyne delivers advanced AI-driven solutions specifically tailored for automotive dealerships. With smart conversational AI tools, Spyne helps you improve your sales pipeline. We enhance customer interaction through features like faster lead responses, AI receptionists, customer relationship management, and automating routine workflows like follow-up and appointment scheduling. Our advanced conversation tools provide natural, human-like interactions, boosting efficiency, sales conversion, and elevating the customer journey.

2. Toma

Ratings: 4.7

Toma is a specialized artificial intelligence platform tailored for car dealerships. It provides smart, customized AI agents to streamline customer engagement and dealership operations. It helps to manage routine tasks with precision to improve efficiency and minimize manual errors.

3. Pam HQ

Ratings: 4.0

Pam HQ offers AI-powered customer interaction solutions for handling calls, setting appointments, and real-time tracking of calls. It supports multilingual conversations to ensure efficient communication service and responsiveness across a diverse customer pool.

4. Numa

Ratings: 4.7

Numa is an AI platform enabling dealerships to automate customer interactions, enhance operations, and improve overall dealership workflow efficiency. It efficiently handles incoming calls, automates repetitive tasks like sending follow-up reminders and booking appointments, and enhances productivity and profitability.

5. Car Wars

Ratings: 4.7

Car Wars offers a comprehensive solution for optimizing dealership call handling processes. It uses AI to minimize the chances of missed opportunities, provide real-time query responses, and enhance automotive call tracking to increase lead conversion and drive more revenue.

6. Convin

Ratings: 4.2

Convin is among the alternatives to Matador that provides an AI contact platform that automates customer conversations for automotive businesses. It analyses and tracks every customer interaction to provide insight for improving customer experience and increasing dealership revenue.

7. Dialpad

Ratings: 4.4

Dialpad is an artificial intelligence platform that helps car dealers manage calls, messages, and overall customer communication. It provides real-time call transcriptions and insights with high accuracy to respond faster and streamline every interaction.

8. RingCentral AI

Ratings: 4.0

RingCentral AI is an AI-powered contact software that supports omnichannel customer engagement through an AI voice agent. They understand customer intent to provide personalized interactions while seamlessly integrating with dealership systems to streamline workflow, and provide analytics into customer interactions

9. Impel

Ratings: 4.3

Designed specifically for automotive dealerships, Impel provides advanced digital solutions for merchandising and end-to-end omnichannel business engagement. It provides a personalized experience across every touchpoint, automates routine tasks like appointment scheduling, and seamless integrations with major websites and the DMS platform.

 

Top 18 Alternatives to Matador for Automotive Dealerships in 2025

 

10. DealerSocket

Ratings: 3.8

DealerSocket is a leading platform for CRM in the automotive industry. It enhances your sales pipeline with advanced lead management and call management systems. It enables automotive businesses to build productive relationships with customers through personalized car-buying experiences, driving long-term loyalty and profitability.

11. Dealer.com

Ratings: 3.9

Dealer.com offers comprehensive website and digital marketing solutions for dealerships to drive proven outcomes. Its seamless integrated platform allows auto retailers, dealers, and OEMs to deliver faster and personalized customer engagement.

12. Podium

Ratings: 4.6

Podium is a communication platform that provides 24/7 customer support by deploying advanced AI employees in car dealerships via call, text, or website. Podium takes over dealership routine workflow, such as setting appointments, booking test drives, and sending follow-ups, increasing lead conversion into loyal customers.

13. Carsforsale.com

Ratings: 4.5

Carsforsale.com is an online platform to buy or sell new and used cars. It offers effective lead generation solutions and customer engagement services in the automotive industry. It helps dealerships list their inventory online to expand their visibility, attract more buyers, and drive more revenue.

14. Fullpath

Ratings: 4.7

Fullpath offers advanced machine learning solutions to dealerships in the automotive market. It automates operations at every sales funnel stage, from lead capturing to final conversion, and enables personalized customer interactions across every touchpoint. Additionally, it provides deeper insights into customer preferences and executes targeted marketing campaigns.

15. Dabadu

Ratings: 4.7

Dabadu is the one-stop solution for car dealerships in the automotive industry. It helps in efficient lead management, tracks and records customer interactions across all channels, communication, and integrations. It enables dealerships to operate all the tasks on a single dashboard, keeping everyone on the same page without having to switch between tools.

16. CDK Global

Ratings: 4.0

CDK provides cloud-based software solutions to businesses across the automotive industry. It is one of the alternatives to Matador that makes it convenient for dealerships to streamline their workflow and optimize their automotive fixed operations through a range of integrated tools and data analytics, driving profitability.

17. OneSignal

Ratings: 4.7

OneSignal provides an omnichannel customer engagement platform that delivers personalized messages to the right targeted audience at the right time via emails, SMS, and in-app messaging. It seamlessly integrates with other platforms like websites, CDPs, and CRM dashboards to provide actionable insights for a deeper understanding of customer behavior and preferences.

18. Upstart Auto Retail

Ratings: 4.7

Upstart Auto Retail provides a comprehensive digital retailing platform for automotive businesses. It creates an omnichannel car-buying experience for customers with a combination of financing and sales management tools with digital retail capabilities.

 

4 Major Factors for Comparative Analysis of Alternatives to Matador

Numerous Matador alternative tools compete for attention in today’s automotive industry, providing AI and automation in customer engagement operations. Below is the comparative analysis of the alternatives to help you identify the right fit for your auto business.

1. Predictive Report and Analytics

Predictive analysis and reporting offer insights into upcoming trends, customer behavior, and sales performance by using historical and real-time data.

1. Spyne

Spyne provides AI-based predictive insights, allowing companies to score leads based on their engagement and potential to convert.

2. Toma

Toma focuses on workflow automation as it does not provide advanced predictive analytics and reports.

3. Pam HQ

Pam HQ uses predictive reporting and analytics to provide automotive insights for dealership sales operations.

4. Numa

Numa provides predictive reports and analytics to provide insights for improving sales performance and customer experience.

5. Car Wars

Offers sales analytics for automotive call tracking, improving performance and customer engagement.

6. Convin

Convin provides predictive analysis and reporting to provide insights into customer interactions, identifying trends, and optimizing agents’ performance.

7. Dialpad

Provides predictive analytics for real-time customer interactions and CSAT (customer satisfaction) score.

8. RingCentral AI

RingCentral AI provides analytics for improving agent performance, identifying trends, and sentiment analysis.

9. Impel

Impel’s predictive insights are based on the behavior data from customer interactions or engagements.

10. DealerSocket

DealerSocket is one of the alternatives to Matador provides specific reporting tools with its CRM suite.

11. Dealer.com

Dealer.com provides actionable insights into digital marketing campaign performance.

12. Podium

Podium offers predictive analytics by using AI to gather insights into customer behavior and preferences.

13. CDK Global

CDK offers reports and analytics that enable dealerships to manage employee KPI’s, customer journeys, and sales-funnel effectiveness.

14. OneSignal

OneSignal provides real-time analytics to refine messaging automation and enhance customer experience.

15. Dabadu

Dabadu delivers lead-scoring and campaign-performance dashboards to gain valuable insights.

16. Carsforsale.com

Carsforsale.com focuses on providing vehicle listings and not predictive analytics and reports.

17. Fullpath

Fullpath uses data from CRM sources, website data, and marketing campaigns to provide analytics on customer buying journey and retention rates.

18. Upstart Auto Retail

This alternative to Matador focuses on optimizing digital retail workflows to enhance cra buying experience and not analytics.

2. Targeted Marketing Campaigns

Dealerships use targeted marketing campaigns to deliver tailored marketing messages and hyper-personalized campaigns to increase engagement.

1. Spyne

Spyne offers AI-powered solutions for automotive digital marketing for targeted email campaigns and social media ads.

2. Toma

Toma provides marketing solutions for automotive dealerships through its AI agents and automation capabilities.

3. Pam HQ

Pam HQ offers personalized marketing solutions through data-driven insights into market trends and customer preferences.

4. Numa

Although Numa primarily focuses on providing AI communication support, it also delivers personalized marketing messages according to customer interests.

5. Car Wars

This Matador alternative name is specifically known for conversion analytics and call tracking. It does provide marketing campaigns for integration with Orbee (Marketing technology platform).

6. Convin

Convin uses conversational intelligence and analytics to provide targeted marketing campaigns.

7. Dialpad

This alternative Matador integrates with various CRM and marketing platforms to launch personalized campaigns.

8. RingCentral AI

RingCentral AI uses dealership customer communication tools to provide targeted communication support and brand campaigns.

9. Impel

Impel delivers targeted marketing efforts for the automotive industry by using customer data and AI to boost engagement and conversions.

10. DealerSocket

Dealersocket provides CRM solutions for dealerships to launch and manage targeted marketing campaigns.

11. Dealer.com

Dealer.com is one of the alternatives to Matador that offers personalized and integrated ad campaigns that use AI and targeted audience data.

12. Podium

Podium offers tools and features for creating personalized marketing campaigns that target a specific segment of the audience.

13. CDK Global

CDK Global offers marketing automation integrated with CRM for effective and personalized marketing efforts.

14. OneSignal

OneSignal uses in-app and push notifications for targeted messaging campaigns based on customer behavior and preferences.

15. Dabadu

This alternative Matador automated marketing efforts for dealerships by sending targeted marketing content to keep customers engaged.

16. Carsforsale.com

Carsforsale.com does not completely provide targeted marketing solutions, but it does offer tools and features to support marketing efforts and reach specific audiences.

17. Fullpath

Fullpath uses AI and machine learning for targeted and automated marketing campaigns across various channels, like email and SMS, to reach potential leads.

18. Upstart Auto Retail

While Upstart Auto Retail is mainly focused on financing and digital retailing, it offers features to address targeted marketing as well.

3. Real-Time and personalized Customer Engagement

AI communication tools enable dealerships to send instant and personalized responses and offers to customers based on their preferences.

1. Spyne

Spyne offers automotive chat software for real-time buyer engagement and personalized vehicle recommendations based on user behavior and preferences.

2. Toma

Toma provides advanced AI agents to automate and personalize customer communications.

3. Pam HQ

Pam HQ offers real-time and personalized customer interactions through AI receptionists and automotive BDC to enhance the experience.

4. Numa

Numa as a Matador alternative delivers real-time and personalized support for answering customer questions and providing recommendations.

5. Car Wars

Carwars AI-driven phone system named ‘Cari’ provides live engagement and personalized responses through sentiment analysis.

6. Convin

With Convin’s AI phone call features, customers can experience instant and personalized support through AI and NLP.

7. Dialpad

Real-time omnichannel support and personalized recommendations are provided by Dialpad’s intelligent assistant.

8. RingCentral AI

With advanced interaction tools, the customer journey is enhanced by instant and hyper-personalized messaging support.

9. Impel

End-to-end interactions and customized responses are provided by Impel to enhance the buyer journey.

10. DealerSocket

Through DealerSocket’s comprehensive CRM tools, instant communication support is provided to customers tailored to their preferences.

11. Dealer.com

While Dealer.com is focused on targeted email campaigns, it does not provide instant and tailored interaction in advanced cases.

12. Podium

Podium helps to engage with customers instantly across various channels and provide tailored vehicle recommendations.

13. CDK Global

CDK enables dealerships to support real-time and personalized engagement via an AI virtual assistant.

14. OneSignal

OneSignal is specifically designed to deliver instant and tailored responses according to user behavior across various channels.

15. Dabadu

Dabadu offers seamless communication across different channels through personalized insights and real-time responses.

16. Carsforsale.com

Since Carsforsale.com is built for lead and inventory management, it does not appear to provide real-time and personalized customer support.

17. Fullpath

Fullpath provides real-time engagement through its automated marketing and automotive CDP across various touchpoints.

18. Upstart Auto Retail

Upstart Auto Retail offers personalized financing offers and live engagement to customers throughout their vehicle buying process.

4. Integration Capability and Usability

Integration capabilities and an easy-to-use interface are important metrics to consider when choosing software for smooth data flow and streamlining operations.

1. Spyne

Spyne’s automotive CRM seamlessly integrates with major DMS for automated workflow and image enhancement with a user-friendly interface.

2. Toma

While Toma does not appear to offer detailed integration and usability features.

3. Pam HQ

Pam HQ can integrate effectively with various dealership systems such as CRM, DMS, and other scheduling software.

4. Numa

Numa provides effortless connectivity with leading DMS for live updates and workflow automation.

5. Car Wars

Car Wars aims to provide integration capabilities and a user-friendly experience for smooth data flow.

6. Convin

AI-powered Convin integrates smoothly with CRM and other communication platforms to optimize workflow.

7. Dialpad

Dialpad is designed for ease of use and strong integration capabilities with CRM and productivity tools.

8. RingCentral AI

RingCentral AI assistant connects smoothly with existing systems to enhance communication support without any complex setup.

9. Impel

Impel focuses on effortless system integrations with websites, DMS, and marketplaces.

10. DealerSocket

DealerSocket, as one of the alternatives to Matador, offers robust connectivity in the dealership ecosystem with features easy to navigate.

11. Dealer.com

Dealer.com offers user-friendly and system integration solutions for websites, advertising, and digital retailing.

12. Podium

Podium enables dealerships to streamline workflow and customer interaction through seamless integrations and usability.

13. CDK Global

CDK Global excels in providing smooth connectivity and usability for automotive tools to manage data and operations.

14. OneSignal

Another Matador alternative name is OneSignal, which provides strong integrations and a user-friendly API and dashboard.

15. Dabadu

Dabadu can integrate efficiently with the dealership website and CRM system to provide a unified and enhanced customer experience.

16. Carsforsale.com

Carsforsale.com, as an alternative Matador, can connect effectively with DMS and social media platforms.

17. Fullpath

Fullpath allows to unify data through integrations with websites, DMS, and marketing platforms.

18. Upstart Auto Retail

Upstart Auto Retail offers a fully integrated digital retailing solution for an omnichannel car buying experience.

 

Top 18 Matador Alternatives for Dealerships & Why Spyne Leads

 

Why Spyne is Considered the Best Alternatives to Matador?

Spyne is especially curated for automotive dealerships to provide a superior customer experience. Our Retail AI stands out among the alternatives to Matador, offering AI and automation solutions for real dealership challenges.

1. Smooth Integration and User-Friendly Interface

Spyne enables seamless integrations with dealership systems and calling software, providing a smooth workflow and an easy-to-use dashboard that requires minimal training.

2. Smart Call Handling

With Spyne, you can handle your inbound calls effectively through features like call routing, a car dealership phone system, forwarding, and call tracking to ensure no opportunity is missed.

3. Advanced Reports and Analytics

Dealerships can get actionable insights and predictive analytics into calls and campaigns with Spyne to optimize marketing strategies and sales performance.

4. 24/7 personalized Customer Support

Our AI assistant ensures real-time and personalized interaction, while streamlining routine tasks such as scheduling appointments and sending reminders through our automated lead follow up system for car dealerships for consistent engagement.

5. Automated Call Transcriptions

Spyne automatically transcribes customer calls to respond faster, analyse their preferences, and provide customer vehicle recommendations.

6. Multilingual and Omnichannel Support

No matter what the region is, Spyne supports multiple languages to provide diverse communication support and omnichannel engagement across all customer touchpoints.

7. AI-Driven Lead Scoring

Spyne automatically identifies and prioritizes high-quality prospects through AI lead scoring for car dealerships based on their preferences and interactions to improve response time and boost lead conversion rates.

 

Conclusion

In a competitive market of the automotive industry, the right tool for your dealership makes all the difference. While many alternatives to Matador provide necessary features like integration, consistent communication, Spyne stands out from the competition. It brings everything together that your dealership needs. From call handling to responding to them in real-time, Spyne ensures effortless execution of all your automotive operations.

So choose a platform that goes beyond messaging and drives more conversions. Schedule a free demo with Spyne for elevated customer engagement and sales efficiency.

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FAQs

Got questions? We've got answers.

Find answers to common questions about Spyne and its capabilities.
  • What are the top alternatives to Matador?

    The top alternatives to Matador include Spyne, Toma, Pam HQ, Numa, etc, that provide enhanced customer engagement and lead management.

  • Why should I look for Matador alternatives?

    The alternatives are considered for choosing the right software for your business model, such as ratings, features like integration, usability, personalisation, etc.

  • Which of the alternatives are free to use?

    Alternatives like Podium and OneSignal offer basic usage in their free editions, while Spyne serves as a cost-effective alternative to Matador.

  • Which Matador alternative is the best fit for small businesses?

    Tools like Spyne, Pam HQ, Numa, etc, are best for small businesses, enabling them to manage phone calls and customer interactions.

  • Which alternative should enterprises choose?

    DelaerSocket and Upstart Auto Retail are some Matador alternative name that are a best fit for enterprises to provide automation and streamline inventory management.

  • What are the top cloud-based alternatives to Matador?

    Alternatives like Dialpad, Convin, and RingCentral AI are cloud-based software that provide AI-driven contact center services, automatic updates, and real-time engagement for smooth operational efficiency.

  • Do the Matador alternatives have mobile access?

    Mobile access is facilitated by alternatives such as Spyne, Podium, and Dialpad, helping dealerships to maintain communications and operations remotely.

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