Is your dealership working without a receptionist? Now it’s time to hire one. With increasing customers, tasks, and responsibilities also increase, making it difficult for dealerships to handle them alone. Receptionists are the ones who can get them out of this trouble. A car dealership hiring receptionist stays one step ahead of the ones which don’t. They are required to help dealers with their administrative tasks and greet their customers, providing them with superior services. With services, costs are also an important aspect that needs to be considered when car dealerships hiring receptionist.
In this blog, we will walk through why your dealership needs a front desk associate, the costs and expenses for hiring one, and what the features you need to consider for car dealership secretary jobs.
What is the Need for a Car Dealership Hiring Receptionist?
A receptionist is required to enhance customer service, create a professional brand image, and streamline automotive business operations. They welcome visitors, handle incoming calls, and manage administrative tasks. Busier car dealership hiring receptionist have stress-free employees who can focus on core duties.
1. Welcomes Customers and Visitors
A receptionist is the first point of contact for customers and visitors, answering their inquiries. They create a positive impression of your dealership with welcoming and satisfactory responses and services. They ensure prompt and professional responses to address customer needs effectively.
2. Enhances Customer Services
With strong and confident communication skills, a receptionist answers calls and customer inquiries effectively. The welcoming service enhances the customer satisfaction level and helps dealerships gain loyalty and foster long-term relationships.
3. Provide Administrative Support
Receptionists handle several administrative tasks such as data entry processes, managing calls, coordinating employees’ calendars and travel arrangements, and maintaining office supplies.
4. Frees Up Dealership Employees
By handling repetitive and time-consuming tasks such as answering calls, scheduling appointments, etc. free up your staff to focus on core sales activities. This ensures car dealership hiring receptionist gains profitability and growth.
5. Handle Calls and Appointments
Car dealership secretary jobs include providing efficient communication support to answer basic inquiries and address customer issues. Additionally, they deliver information and messages to respective departments accurately to prevent miscommunication.
6. Organize and Manage Desk Area
A front desk receptionist is associated with the reception area. Therefore, it’s their responsibility to maintain cleanliness, proper sitting arrangement, and an organized desk area to make their workplace look presentable.
Which is Better, Among Car Dealership Hiring Receptionist or Outsourcing?
Modernization opens the door for multiple options for dealerships in terms of streamlining their administrative tasks. They have access to technology as well as talent and expertise. Car dealership hiring receptionist or outsources services depends on your dealership’s needs, budget, and considering other automotive BDC metrics.
1. What are Your Dealership Requirements?
Define your automobile business goals and objectives to identify the kind of services you need. Analyze your requirements such as handling a high volume of calls, managing appointments, and dealing with numerous customers all day round. Determine whether you need in-house agents who need to be trained to your processes, or outsourced services to offer scalability as your workflow increases.
2. Do You Need Skills and Expertise?
Do you want to continue your processes with consistent talent and skills, or need access to extra talent and expertise? Considering call center outsourcing vs AI receptionist for accessing the talent and expertise that you get from outsourcing, and might not get locally.
3. What is Your Budget?
Dealerships want the best services in a budget-friendly manner. Consider the virtual receptionist pricing and human receptionist salary structure to choose the option that fits your budget. Hiring a full-time receptionist requires salary, benefits, training, as well as workspace, leading to increased costs. However, outsourced services are contract-based and do not need additional benefits or workspace.
What is the Cost of a Car Dealership Hiring Receptionist?
The costs associated with car dealership hiring receptionist may vary depending on experience, demographics, and other factors. In the case of human receptionists, total expenses increase due to salary, extra benefits, bonuses, training costs, and the need for an allocated desk area.
- Base Salary: The human receptionist earns a base salary of around $38,000 per year. They also get additional benefits such as health insurance, retirement plans, paid leave, etc.
- Based on Experience: The beginners or entry-level receptionists earn at a lower range of about $32,000, while well-experienced ones earn at a higher range of $45,000 or more.
- Training Expenses: Around $4,000 is spent on receptionists’ onboarding and training processes. They require training and need to follow automotive BDC tips to communicate confidently with customers.
- Office Space Costs: Human receptionists need allocated space in the dealership premises to handle their desk operations and other administrative tasks.
For some dealerships, hiring a receptionist is not a big deal, while for others, it may be one, as their expenses might not fit into their budget. A thorough comparison of AI receptionist cost vs in house staff cost helps you understand which option’s features and pricing structure align with your dealership. An outsourced receptionist service costs less than a human receptionist, as it does not require special training or a physical desk for work.
Top 6 Features to Look for Car Dealership Hiring Receptionist
There are several key features of a receptionist, such as strong communication and organization skills, proficiency in technology usage, the ability to multitask, and many more. Car dealership hiring receptionist needs to consider such features to choose the best option among AI vs remote vs in person receptionist for their automotive operations.
1. Active Listening and Confident Communication
Dealerships hiring receptionist, need to look for strong and confident communication skills to provide clear and professional responses to customers. In addition to this, they must have the ability to actively listen to customer issues and address them with satisfactory solutions.
2. Provide Superior Customer Service
Car dealership secretary jobs must provide enhanced customer service by resolving their queries and providing quick responses. Therefore, they should give a warm welcome to customers and visitors, helping them create a positive brand image of your dealership.
3. Proficient in Using Technology and Software
With growing advancements in technology, car dealerships receptionist should be proficient in using AI-powered tools and equipment. This is required for the smooth flow of automotive fixed operations.
4. Multitasking and Time Management Skills
They should be capable of handling multiple tasks at the same time with equal efficiency and productivity. Car dealerships hiring front desk associates must know that prioritization of tasks helps them focus on core activities rather than wasting time on low-priority tasks.
5. Professionalism and Punctuality
Receptionists should be punctual and mark their presence on time for their respective shifts. Moreover, they represent the face of the business and are responsible for maintaining professionalism in their attire and attitude towards customers.
6. Adaptability to Frequent Changes
Emergencies and frequent changes occur unplanned. Hence, receptionists should be prepared to adapt to changes in workflow and learning new systems for dealership processes. Also, they should be capable of handling emergency situations with calmness and maintaining a positive attitude.
Why Choose Spyne Over Car Dealership Hiring Receptionist?
Receptionists are essential for handling the dealership’s routine workflow and managing customer interactions. Car dealership hiring receptionist should opt for Spyne’s AI receptionist for car dealerships for handling all receptionist tasks.
1. Taking Over Your Routine Tasks
Spyne offers comprehensive solutions for dealerships to automate their routine and time-consuming tasks like answering customer calls, managing follow-ups and reminders, and setting up service appointments. All these tasks can be processed by an automated lead follow up system for car dealerships.
2. Focus on Hot Leads For Faster Conversion
We help you capture and identify leads with higher intent and prioritize hot leads with our AI lead scoring for car dealerships. This enables you to focus on hot leads, leading to faster conversion and increased sales.
3. Provide 24/7 Support
Our AI never sleeps, so that your dealership can respond to customers even in off-hours or during weekends and holidays. Spyne offers an automotive after hours answering service for providing quick responses to customers after your dealership goes quiet.
4. Human-like Personalized Conversations
Spyne’s conversational AI supports human-like conversations to provide personalized responses to customers. Our AI uses NLP and machine learning to understand customer interactions.
5. Smart Analytics for Data-Driven Decisions
Spyne enables you to track and monitor call processes handled by receptionists through automotive call monitoring software. This provides insights into customer interactions and call processes to help you make precise decisions.
Conclusion
In today’s rapidly evolving automotive world, dealerships can not handle their administrative processes on their own. For this purpose, they need skilled and well-trained receptionists. Car dealership hiring receptionists need to consider various features to choose the best fit for their needs and requirements. They manage customer and client visits, answer incoming phone calls, and provide quick resolutions to customer queries. Auto dealers need to choose between human receptionists, AI, or virtual assistants, depending on their budget, expertise, and goals.
Spyne provides the services of receptionists using AI and automation, enabling you to drive efficiency and sales productivity. We help you save time and focus on revenue-generating activities, so that your dealership can stay ahead in the competition. Book a free demo with us today to see your sales go high.
