Do you have a portfolio website that can attract clients and bring you a business? If yes, then there are ways in which you can make it better and if no, then maybe it is time to get one.
Now, whether you are a freelance photographer or a well-established photography business, you would always want clients and work. But in order to get that, you need to create an online presence so that you can get the attention of your potential clients.
Something like that can be done with the help of a portfolio website. A portfolio website is something that contains all your awesome work that might interest the potential clients and hopefully, they turn into your customers.
It sounds very dreamy and a piece of cake to put up your best work and then see the flood of customers on your doorstep. But that’s not how it works as there are layers to it.
Firstly, you must know that a portfolio website is just a specimen of what you can do for the client or a company.
On top of that, the portfolio website isn’t just to showcase your work but it also contains the testimonials of your clients along with the reviews. So, the question is, “how can you make a winning portfolio?”
Things to keep in mind while designing a portfolio website
There are a few things that you can keep in mind while designing your portfolio so that it can be impactful and actually win you, customers.
1. Get inside the customer’s mind
Before you start gathering up your best pictures and put them on the website, make sure that you know who you want to target.
Being in a photography profession, you must know your customer. Don’t say that everyone who needs a photographer is your customer because that’s not how it works. Suppose if a model is looking for a fashion photographer then that person will only go for a fashion photographer and not just any photographer who is offering photography services. So, you have to decide your niche and stick to it on your website.
So, if you are a family photographer then put up only those pictures where you have captured a family. The same implies if you are targeting event clients or maternity photography, clients.
Just keep in mind that you should always put those pictures in your portfolio that your client wants to see. Be the photographer your client wants to hire. So, always be careful while putting up pictures on your portfolio website. You can always check out portfolios of other photographers for inspiration and figuring out what kind of images you should use (photographer portfolio websites shown further in the blog for inspiration). Once you know your customer, it becomes easy to get inside the head.
2. What about your best work?
Just because we said that you should put only a specific kind of work on your profile, doesn’t mean that you don’t use your best pictures that might not be relevant to your customers.
In fact, using pictures that are not very good but targeted towards your potential customers can do more harm than good.
So, rather than doing that, you should focus more on adding your best work to the website even if it’s not meant for your target audience. Your potential customer will always appreciate it if you have a variety of different good pictures. It just tells your versatility and your skills as a professional so don’t worry if you don’t have any good pictures for your target audience. Just make sure that you don’t leave any of your best work unnoticed from your potential customers.
3. What if I’m a beginner?
If you are a photographer starting out in the business but want global exposure without any prior experience of photos from work then you can still create a portfolio website. See, the whole point of a portfolio website is showing your worth and what value you can give.
So, even if you don’t have any work experience, you can still create a portfolio website. Just use the pictures that you have clicked over the years of practising photography. If you don’t have good pictures then you can also ask people to volunteer for your photo shoot so that you can get some good pictures for your portfolio.
4. How to create a portfolio website?
Making a portfolio website is very easy. You just need to find the right platform where you can buy the domain and start posting your work along with the details for doing business with you. You can create a website in 7 minutes with Spyne.
But in order to bring traffic to your website and make it more visible, you need to work on SEO and use your social media to expand the reach. That’s why, while creating your website, make sure that you also work on expanding your social networks.
Apart from creating a website, you should also have a physical copy of your work. It also counts as a portfolio and can be handy while showing your potential clients the best of your work.
Inspiration for winning website portfolio
Here are some of the best photographer website portfolios that you can take inspiration from.
1. Rajesh Digital
2. Nitin Arora Photography
3. Coolbluez Photography
4. Portfolio Studio
5. Vintage Films
And if you are looking to get a Photography Studio, then we here at Spyne can certainly help you with that.
Why Choose Spyne Studio?
Spyne is an AI-Driven Tech Company that has set out to fulfil each and every one of your visual content requirements.
Apart from Photography, we also provide services like Videography, AR, VR, Drone and 360-Degree Photography at very reasonable charges. We connect all our clients with only the Best Studio Photographers in the business who can get you the Photography that you desire.
After working with business giants like Snapdeal and OYO Rooms, we have set up studios in every major city including Gurgaon, Hyderabad, Noida, Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Pune, Ahmedabad and Surat to provide Convenient Studio Shoots to all our clients.
Hence, if you are searching for the Best Photo Studio for your Photography, we here at Spyne can provide you with the Smooth and Seamless Photoshoot Experience that you deserve.
To know more about making a website and a winning design portfolio, contact us at email@example.com or call our expert team at 011-66104020.