As we head to the new beginning of the year 2022, car dealerships and marketplaces need to gear up to create a robust strategy to move forward. Despite the challenges faced in the last two years due to the pandemic - which caused massive difficulties in the supply chain and customer footfall - the automotive industry was trucking forward.
A lot has changed and dealerships need to understand that their prime focus should be to value customers and replicate a store-like environment for a better online experience.
Growing your dealership can be a challenge, especially with the challenges like the continuous change and reliance on digital retail after the pandemic hit, digital presence, creating trust, and attracting customers to your online store.
There are several things that need to be taken into consideration as we advance to 2022. However, in this blog, we’ll discuss some of the most important actions that you need to take now to prepare for the year ahead and thrive in the changing digital competitive landscape.
A lot of dealerships will be consumed into deciding numbers, creating strategies, but they don’t understand that they should figure out first what worked for your dealership in the past year and what didn’t - and plan your strategy accordingly.
Before you advance to 2022, take time to study your metrics and see what worked best for your dealership in the past year, take time to analyze your digital strategies so that you have a fair idea of how to go forward with your new strategy.
There are more metrics but these are the basic ones that you need to understand in order to create a new plan for your journey ahead. This will help you understand what you did in the past year, which didn’t work well and should not be repeated.
Customers are moving digital, if you’re not investing in your digital presence yet, then you’re losing out - because almost all of your competitors are already leveraging digital for greater visibility and customer acquisition.
You should know that after the pandemic hit, people were more inclined towards shopping online, be it groceries or anything else.
As a dealership, you need to understand a few points clearly:
These are the things that will help you understand the buyer completely. If you already have a dealership website, you need to make sure to improve your user experience and make it easy for customers to find the right car.
Help them make customized searches and enable them to explore your cars with good high-quality photos and 360 car walkarounds. This will make sure that you give them an in-store-like experience.
Post pandemic, everything has changed and so did the car buying process. Almost half of the car buyers are willing to make their car purchase purely online if possible such as the demand for online shopping in the post-pandemic era.
Whether you have a dealership website or not, you need to understand that having a good online presence will give you an edge over your competitors and will help you convert more customers. According to a recent Bain-Facebook study, 90% of the customers like to research online before purchasing a vehicle. They use car review sites and comparison websites to research their next car. Leverage those platforms to attract more and more customers to your store and gain their trust with the right information and better offerings.
Now that you know the digital trends in your industry and how you did in the past year, you’ll be able to pull off a good marketing strategy. It will outline your marketing initiatives for the year 2022.
You’ll need to brainstorm ideas with your team on the basis of what worked for you last year and how are you going to improve the things that didn’t work at all.