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Top 15 Automotive CRMs and their Importance

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CRM Automotive

Table of Contents

5 Min Read

Navigating the world of automotive sales is challenging, but with the right automotive CRM tool, dealers can steer toward success. Auto repair shop management software dealership is that essential tool, acting like a co-pilot for dealerships. It helps manage customer interactions, making sales smoother and more efficient. In this article, we’ll explore why dealerships need CRM and its benefits, also will highlight the best CRM options available in 2024. Whether you’re a small local dealer or a big franchise, understanding CRM is crucial in today’s competitive market.


What is Automotive CRM?

Automotive CRM (Customer Relationship Management) is a software solution that helps automotive companies and dealers with customer service, sales, marketing, and car buying. Such software comes with various  CRM features such as the management of inventory, car maintenance tracking, auto financing, updating lease details, credit checks, document management, etc. Auto Shop CRM software helps dealers gather all the customer-related information in a single database for streamlined access and analysis that allows fluent management with our existing consumers and potential customers.

In other words, a good CRM with advanced features like tracking the interaction with clients via different methods such as emails, search engines, contact forms, social media, and phone calls. Auto CRMs can simply make the task of dealers easy by creating multi-sales operations, collecting leads, nourishing customer relationships in depth, and helping customers have a fast and clear process of buying a car.



Top 10 Benefits of Automotive CRM

Every industry requires CRM, and the automotive industry is no exception. With the help of the best automobile CRM software dealers can improve productivity and save time. Which leads to an increase in sales and revenue for the company. After all, every industry thrives on customers. Auto dealer CRM comes with various benefits that help businesses stand out among the crowd and fulfill customers’ demands effectively. Some benefits of auto CRM are discussed below:

1) Organize contacts and leads

This is crucial for any business. A CRM in the automotive industry also centralizes all contact information, ensuring no lead falls through the cracks and you can easily stay connected with potential customers.

2) Act fast on new leads

Automotive CRM software allows you to instantly track and respond to new leads. It simply increases your chances of converting them before your competitors even reach out.

3) Organize your sales team

CRMs streamline workflows, assign tasks, and also track progress, bringing collaboration and accountability to your sales team.

4) Streamline communications

From emails to phone calls it streamlines the communication between your business and customers.

5) Maintain compliance

The CRM for the automotive industry has strict regulations. CRMs help ensure compliance by automating key tasks and maintaining detailed records, reducing the risk of errors and legal issues.


Benefits of Automotive CRM


6) Offer credit and financing options

Integrating with financing tools, CRMs also allow you to quickly present personalized financing options to customers, leading to faster closures and improved customer satisfaction.

7) Optimize your marketing spend

Automotive industry CRM provides valuable insights into customer behavior and campaign performance.

8) Browse online

Auto repair CRM allows you to browse your potential consumers to check their favorite automobiles before visiting your store. Providing detailed information online builds more interest in your potential clients.

9) Eliminate the misleads

Dealership CRM for auto dealers helps them to track the misleads so they can contact their clients or follow up and there is no chance of losing your potential clients.

10) Delivery tracking

Some CRM providers come up with delivery tracking options, by which you can also update your clients and this leads to a satisfactory deal for your clients.


Key Features of an Automotive CRM

Automotive CRM tools for the auto industry cater to a wide range of essential functionalities and highlights, it does not only enhance the customer experience but also streamline dealership operations. Customer relationship management software provides businesses with tools that help them communicate better both internally, and with customers. Here is a breakdown of the automotive dealership CRM software features:

1) Inventory Management: This is like having a keen-eyed assistant who never forgets what cars are on the lot. However, helping salespeople know exactly what’s available to show customers.

2) Leads: Automotive CRM systems act as dedicated networkers. It constantly gathers potential customer contacts from various sources and also ensures no opportunity slips through the cracks.

3) Reporting: Imagine having a wise advisor who compiles complex data into understandable reports. It also helps you to make informed decisions about your dealership’s future.

4) Marketing Automation: This is akin to an always-on marketing team, although it tirelessly works to keep your dealership in customers’ minds through emails, social media, and other channels.

5) Build Personalized Experiences: It’s like a personal concierge for each customer, remembering past conversations, preferences, and also interests to tailor the dealership experience just for them.

6) Better Communication: Car dealer CRM ensures you’re always in touch, like having an ever-present communication link with your customers, keeping the dialogue open and also responsive.

7) Collecting Customer Reviews: Think of it as having an attentive feedback collector, always listening to what customers have to say and also using that information to improve.

8) Customer Management: It’s like a comprehensive directory and also a history of books rolled into one, keeping track of every customer detail.

9) Simplified Dashboards: Imagine a clear, concise command center, that gives you a quick and also accurate overview of your dealership’s status at a glance.

10) Analyze Customer Data: This is like having a strategist on board, sifting through customer data to find patterns and also insights that can shape your online car sales approach.



11) Automating Tasks: Envision a tireless assistant taking care of routine tasks, freeing your team also focus on what they do best – selling cars and building customer relationship management in the automotive industry.

12) Contact Manager: It’s a centralized hub for all your contacts and also ensures that no one gets lost in the shuffle.

13) Personalization: This feature adds a personal touch, tailoring interactions to make each customer feel unique and also valued.

14) Improved Customer Experience: It’s all about making every step of the customer’s journey with your dealership smooth, pleasant, as well as memorable.

15) Mobile Accessibility: This is like having the power of your CRM in your pocket, accessible anytime, anywhere, and also ensures you’re always connected.

16) Mobile App: A handy app puts the CRM’s power right in the hands of your team, no matter where they are.

17) Analysis: Consider this as having a deep-thinking analyst, providing insights and understanding beyond the surface level.

18) Data Tracking: It’s like keeping a detailed diary for each customer interaction, and also ensuring you have a rich history to draw from for future engagements.

19) Dealership Resources: Managing your resources becomes simpler, almost as if you have an all-seeing eye overseeing every aspect of your dealership.

20) DMS Integration: This integration ensures your CRM and Dealership Management System work hand in hand, like a well-coordinated team, streamlining your operations.


15  Best CRM for Auto Dealerships in 2024

There are different automotive dealer CRM platforms available for auto dealers in 2024. Each of these best CRMs for car dealerships offers a unique set of features and tools. They are tailored to support various aspects of dealership operations. Let’s explore the 15 best Automotive CRM for car dealerships that also provide  CRM systems :

CRMs Description Pricing
DealerSocket Automotive CRM designed for high-volume dealerships. $750 per user per month
Salesforce Robust CRM with a variety of features for automotive businesses like creating personalized messages for consumers with the help of AI-tool-Einstein. $325 per user per month
Pipedrive Simple and also user-friendly CRM for dealership sales teams focuses on email marketing and its management tools. $14 – $99 per user per month
Hubspot Free CRM with limited features, paid plans with more features like AI-based Automotive chatbots, sample free tools, AI email writer, and also comes with a meeting scheduler. $800 per month for 3 users, $3600 per month for 5 users
Act CRM with a focus on customer service and relationship management. It allows you to customize your sales reports and allows you to create new sales APIs. $30 per user per month
Zoho Affordable CRM software for the automotive industry with a wide range of features for deal management and also scoring rules to close the deals as fast as possible. $20- $65 per month
FreshSales AI-powered CRM with a focus on lead generation and conversion because it helps to integrate with social media, SMS, and email. $9 – $59 per user per month
Maximizer CRM CRM is designed for small and also medium-sized businesses to enhance customer retention. $29 – $89 per user per month
Bonsai Automotive CRM systems for startups and small businesses, help businesses to scale in accounting and also in time tracking. $10 per user per month
SageCRM CRM with a focus on accounting and financial management and also the best CRM for automated post-purchase. $39 per month
AutoRaptor CRM is specifically designed for automotive dealerships. Contact for pricing
Elad CRM Luxury car dealer CRM system which allows dealers to implement their inbound and outbound management plans. Contact for pricing
Dealer Lead Track CRM for lead management and sales tracking, it also covers all types of vehicles from heavy trucks to motorcycles, and provides free automotive CRM for trial. $95 per month after a free trial
DealerMine CRM Car dealership CRM software for the automobile industry with a focus on inventory management. Contact for pricing Project management tool with CRM capabilities although it allows for monitoring customer interactions and comes with a phenomenal feather-to-price valuation. $10 per user per month


Best CRM for Independent and BHPH Dealerships

AutoRaptor is an ideal CRM choice for independent and BHPH (Buy Here, Pay Here) dealerships. It also offers specialized support tailored to their unique needs. It’s a leading CRM in the auto industry.

Best CRM for Franchise Dealers

For franchise dealers, DealerSocket stands out as the top CRM solution. It is specifically designed to meet the complex requirements of franchise dealership operations, ensuring efficient and effective customer relationship management.

Best General Purpose CRM

When it comes to a versatile, and all-encompassing CRM solution, automotive CRM providers like HubSpot are the best CRM for car dealerships. Its comprehensive features and user-friendly interface also make it suitable for a wide range of businesses. However, it is not just limited to the automotive industry.


Why do Automotive Dealers Need a CRM?

In today’s competitive market, it’s not just a helpful tool – it’s also an essential one for any dealership striving for success. CRM helps automotive dealerships understand customer preferences and behavior patterns. It enables them to offer personalized incentives, special promotions, and exclusive benefits. Brands need auto dealership CRM software for customer relationship management for a seamless process and also to provide an improved and personalized customer experience. CRM helps brands collect leads and also makes their financing schemes possible with ease. It helps them in their after-sales service or inventory management dealers can leverage data insights, and enhance lead management. Here are the top 10 key factors:

1) Contact Management: A car dealership CRM software contains all customer information, making it easy to find and update. This eliminates spreadsheets and scattered notes.

2) Personalised Services: By understanding customer’s past activities, dealers can tailor their communication and offers.

3) Analysis of Missed Deals: CRMs track the sales pipeline and reveal where deals stalled. This allows dealers to identify weaknesses and improve their approach, preventing future losses.

4) Email Marketing: CRMs facilitate targeted email campaigns based on customer segments and interests. This increases engagement and conversion rates, boosting marketing ROI.

5) Generate Reports: With used car dealer CRM we can also have insight into sales performance and customer behaviour.


Automotive CRM Importance


6) Improved Customer Retention: CRMs automate follow-up communications and personalized outreach, ensuring customers feel valued and engaged.

7) Lead Generation: CRMs also integrate with marketing tools which allows to capture leads from various channels.

8) Lead Management: CRMs nurture leads through the sales funnel, prioritizing hot prospects and scheduling timely follow-ups.

9) Organize Customer Data: CRMs eliminate scattered data and also organize customer information into a central platform.

10) Inventory Tracking: CRMs help auto dealers track and manage inventory stock.

Therefore, CRM empowers dealers to build stronger customer relationships, optimize sales processes, and make data-driven decisions. An automobile CRM helps car dealerships and salespeople improve productivity and save time, resulting in increased car sales.


Select the Right Automotive CRM for your Dealership

There are so many options in the market but choosing the right one for our business is very important and is equally difficult. There are many free automotive CRM tools and software available in the auto industry. But since it can break or make a business hence it is very important to choose the best CRM as per our needs, budget, and vision. Here are some pro tips to be considered while picking up an Automotive CRM solutions for your automotive dealership business:

1) Identifying our Objective

To solve an issue we need to figure out the problem first. so when choosing the automotive CRM, we should make a detailed analysis of the issues that we desire to solve. Goals such as relationship management, generating customized reports, and increasing profitability and productivity should be kept forward.

2) Execution

The introduction of a new CRM system sometimes becomes time-consuming. It may require some consultant. So even though there are no external implementation costs still there may be some costs associated with guiding the team.


CRM software should have a simple design that makes it easy to navigate, access, and use. CRM software should have a clear and consistent layout. It should be responsive, and have a minimal and relevant amount of information. A user-friendly CRM software can help in avoiding confusion and frustration, and enhance the user experience.

4) Feedback and Opinions

Its end users can obtain the best answer for a CRM system. Sales representatives, marketing and operations teams, or customer service executives can be included in this. Each department within your business may have different expectations and specific requirements from the CRM. Hence automotive CRM reviews are equally important.


Why do Auto Dealers Choose Automotive CRM over General CRM?

The whole process of buying and selling depends on customers and their needs. Customer Relationship Management software from automotive CRM companies helps convert leads and get customers. The demands of the automotive industry are different from those of other industries. CRM software that is specifically built for the automotive industry better understands the needs and patterns of the industry. It works according to that. With the help of CRM for the auto industry, dealers can also enhance their sales and marketing strategies. It helps in understanding customers’ needs by thoroughly designing reports with CRM software.

Automotive CRM tools also provide various essential features in the automotive industry that are not present in general CRM software. Therefore, automobile CRM software is an essential need of the automobile industry to survive the changing times.


How do Automotive CRMs help Car Dealers?

Dealership CRM companies can help car dealership businesses for various purposes. From collecting leads and coordinating sales operations to building strong customer relationships. which also helps streamline the process. Car dealer CRM system helps pro efficiently by organizing their sales, marketing, as well as customer service processes. Enhancing the customer relationship ensures boost efficiency and productivity in the work process. Its insightful reports help dealers make informed decisions.


uses of crm in automotive industry


Therefore, by utilizing the capabilities of a CRM, dealers can enhance every aspect of their business. Enhancing lead generation to customer retention. Ultimately driving growth and profitability in a competitive market which results in selling more cars.


How do CRMs work in Automotive Industry?

An auto dealership CRM software also helps improve customer service, sales process automation, and targeted marketing. Let’s understand the workings of automotive CRM training for the automotive industry. CRMs integrate leads from various sources and create a detailed customer profile that helps in personalized communications and marketing. It automates key sales activities like improved efficiency and conversion rate. It collects leads and coordinates them with a multi-channel sales operation. Hence, enhances the relationships with the consumers. Additionally, they facilitate service management through automated maintenance reminders and feedback collection, fostering customer loyalty.



Automotive CRM software is much more than a technological upgrade. It’s a key driver in modernizing how car dealerships interact with customers and the car buying journey. CRM software does it all for the automotive industry. From tracking sales leads to organizing inventory, and from enhancing customer relations to making smarter business decisions. It also helps in adopting the right auto dealer CRM. That can truly transform a dealership, providing a competitive edge in today’s market.




  • Q. What does CRM stand for?

    CRM stands for Customer Relationship Management. It is a type of software that dealers use to enhance their market presence and increase sales by attracting potential customers to the websites and making them buy the product.

  • Q. What is the difference between a CRM and a DMS?

    CRM stands for customer relationship management, whereas DMS stands for dealer management system. CRM software allows the dealer to manage and track all the customers’ activities and receive necessary reports and analytics that help dealers better understand the customers and convert the possible leads into potential customers. On the other hand, DMS allows the dealer to manage all the sales-related aspects like tracking revenue, credit reports, financing reports, etc. Thedealership management system brings all the reports to one location and makes it easy to study, evaluate, and communicate with other team members for effective discussion and efficient results.

  • Q. What if my DMS doesn’t integrate with my CRM?

    Integrating your DMS with CRM is a wise option as it will help increase productivity and customer services, resulting in overall profit and increased sales.

    If your DMS does not integrate with your CRM,

    • Try checking both the software and assessing their compatibility.
    • Certain CRM software requires Application Programming Interfaces (API) to integrate with other software, so check the need for one.
    • Integration Platform as a Service (iPaaS) also helps in CRM integration, which facilitates sharing of information with third-party systems.

  •  Q. What does CRM stand for?

    CRM stands for Customer Relationship Management.

  • Q. What’s the difference between a CRM and a DMS?

    While both CRMs (Customer Relationship Management) and DMSs (Dealer Management Systems) are crucial for dealerships, they focus on different aspects of the business. CRM focuses more on customer relationships and sales data management, whereas DMS focuses on dealership operations and inventory management.

  • Q. What CRM do most car dealerships use?

    The most common CRMs that car dealerships use are Hubspot, Zoho, and Act.

  • Q. How much do car dealer CRMs cost?

    On average car dealer CRMs cost around $35 to $199 also some of the CRMs offer free trials as well.

  • Q. Can you use Excel as an auto dealer CRM?

    It completely depends on your business requirements but it is highly recommended to use CRM as it is more suitable.

  • Q. What’s the best free car dealership CRM?

    Zoho is the best free auto CRM.

  • Q. What to look for in automotive CRM software?

    When choosing an automotive CRM, remember it’s all about finding the right fit for your dealership’s specific needs and budget. Look out for its features, user interface, and flexibility.

  • Q. How can automobile companies use CRM to enhance customer loyalty?

    With personalized and targeted marketing campaigns in CRM, auto companies can enhance customer retention and loyalty.


  • Q. Is VinSolutions a CRM?

    Yes, VinSolutions offers a CRM, that focuses on the automotive industry and is derived as Vinsolutions Connect CRM. It fulfills the requirements of dealerships and enhances their customer relationships throughout.

Written by

Team Spyne

Young, enthusiastic, and curious are the three words that describe Spyne’s content team perfectly. We take pride in our work - doing extensive research, engaging with industry experts, burning the midnight oil, etc. Every word we write is aimed at solving our readers’ problems.

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