Automotive CRM: Everything You Need To Know

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CRM Automotive

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5 Min Read

Navigating the world of automotive sales is challenging, but with the right tools, dealers can steer towards success. Automotive dealership CRM software is that essential tool, acting like a co-pilot for dealerships. It helps manage customer interactions, making sales smoother and more efficient. In this article, we’ll explore why dealerships need CRM and its benefits, and highlight the best CRM options available in 2024. Whether you’re a small local dealer or a big franchise, understanding CRM is crucial in today’s competitive market.


What’s an Automotive CRM?

CRM for the automotive industry is the software that aids in the smooth buying-selling process of cars and related parts by upscaling marketing and sales efforts. Automotive CRM is a software solution that helps auto companies with customer service, sales, and marketing. Such software comes with various features such as the management of inventory, car maintenance tracking, auto financing, updating lease details, credit checks, document management, etc.

In other words, CRM helps to gather all customer-related information in a single database for streamlined access and analysis. A good CRM with advanced features can simply make the task of dealers easy and help customers have a fast and clear process of buying a car.


Why Does Every Dealer Need a CRM?

In today’s competitive market, it’s not just a helpful tool – it’s an essential one for any dealership striving for success. Dealer needs a customer relationship management tool for a seamless process and improved customer experience. Here are the top 10 key factors:

1) Contact Management: A CRM contains all customer information, making it easy to find and update. This eliminates spreadsheets and scattered notes.

2) Personalised Services: By understanding customer’s past activities dealers can tailor their communication and offers.

3) Analysis of Missed Deals: CRMs track the sales pipeline, revealing where deals stalled. This allows dealers to identify weaknesses and improve their approach, preventing future losses.

4) Email Marketing: CRMs facilitate targeted email campaigns based on customer segments and interests. This increases engagement and conversion rates, boosting marketing ROI.

5) Generate Reports: With CRMs dealers can have insight into sales performance and customer behaviour.

6) Improved Customer Retention: CRMs automate follow-up communications and personalized outreach, ensuring customers feel valued and engaged.

7) Lead Generation: CRMs integrate with marketing tools to capture leads from various channels.

8) Lead Management: CRMs nurture leads through the sales funnel, prioritizing hot prospects and scheduling timely follow-ups.

9) Organize Customer Data: CRMs eliminate scattered data, organizing customer information into a central platform.

10) Inventory Tracking: CRMs help auto dealers track and manage their inventory stock.

Overall, a CRM empowers dealers to build stronger customer relationships, optimize sales processes, and make data-driven decisions.


What are the Benefits of Automotive CRM?

Every industry requires CRM, and the automotive industry is no exception. After all, every industry thrives on customers. Auto dealer CRM comes with various benefits that help businesses stand out among the crowd and fulfill customers’ demands effectively.

Some benefits of CRM are-

1) Organize Contacts and Leads: This is crucial for any business, A CRM centralizes all contact information, ensuring no lead falls through the cracks and you can easily stay connected with potential customers.

2) Act Fast on New Leads: CRMs allow you to instantly track and respond to new leads, increasing your chances of converting them before your competitors even reach out.

3) Organize Your Sales Team: CRMs streamline workflows, assign tasks, and track progress, bringing collaboration and accountability to your sales team.

4) Streamline Communications: From emails to phone calls it streamlines the communication between your business and customers

5) Maintain Compliance: The automotive industry has strict regulations. CRMs help ensure compliance by automating key tasks and maintaining detailed records, reducing the risk of errors and legal issues.

6) Offer Credit and Financing Options: Integrating with financing tools, CRMs allow you to quickly present personalized financing options to customers, leading to faster closures and improved customer satisfaction.

7) Optimize Your Marketing Spend: CRMs provide valuable insights into customer behavior and campaign performance.


Top Features of an Automotive CRM

Automotive CRM for the auto industry caters to a wide range of essential functionalities and highlights. Here is a breakdown of the automotive dealership CRM software features:

1) Inventory Management

This is like having a keen-eyed assistant who never forgets what cars are on the lot, helping salespeople know exactly what’s available to show customers.

2) Leads

The CRM for auto dealers acts as a dedicated networker, constantly gathering potential customer contacts from various sources, ensuring no opportunity slips through the cracks.

3) Reporting

Imagine having a wise advisor who compiles complex data into understandable reports, helping you make informed decisions about your dealership’s future.

4) Marketing Automation

This is akin to an always-on marketing team, tirelessly working to keep your dealership in customers’ minds through emails, social media, and other channels.

5) Build Personalized Experiences

It’s like a personal concierge for each customer, remembering past conversations, preferences, and interests to tailor the dealership experience just for them.

6) Better Communication

This ensures you’re always in touch, like having an ever-present communication link with your customers, keeping the dialogue open and responsive.

7) Collecting Customer Reviews

Think of it as having an attentive feedback collector, always listening to what customers have to say and using that information to improve.

8) Customer Management

It’s like a comprehensive directory and history book rolled into one, keeping track of every customer detail.

9) Simplified Dashboards

Imagine a clear, concise command center, that gives you a quick and accurate overview of your dealership’s status at a glance.

10) Analyze Customer Data

This is like having a strategist on board, sifting through customer data to find patterns and insights that can shape your sales approach.

11) Automating Tasks

Envision a tireless assistant taking care of routine tasks, freeing your team to focus on what they do best – selling cars and building relationships.

12) Contact Manager

It’s a centralized hub for all your contacts, ensuring no one gets lost in the shuffle.

13) Personalization

This feature adds a personal touch, tailoring interactions to make each customer feel unique and valued.

14) Improved Customer Experience

It’s all about making every step of the customer’s journey with your dealership smooth, pleasant, and memorable.

15) Mobile Accessibility

This is like having the power of your CRM in your pocket, accessible anytime, anywhere, ensuring you’re always connected.

16) Mobile App

A handy app puts the CRM’s power right in the hands of your team, no matter where they are.

17) Analysis

Consider this as having a deep-thinking analyst, providing insights and understanding beyond the surface level.

18) Data Tracking

It’s like keeping a detailed diary for each customer interaction, ensuring you have a rich history to draw from for future engagements.

19) Dealership Resources

Managing your resources becomes simpler, almost as if you have an all-seeing eye overseeing every aspect of your dealership.

20) DMS Integration

This integration ensures your CRM and Dealership Management System work hand in hand, like a well-coordinated team, streamlining your operations.


Best Automotive CRMs For Dealerships (2024)

There are different automotive dealership CRM platforms available for auto dealers in 2024. Each of these best CRMs for car dealerships offers a unique set of features and tools, tailored to support various aspects of dealership operations.

Let’s explore the best 15 CRMs for car dealerships :

CRMs Description Pricing
DealerSocket Automotive CRM designed for high-volume dealerships Contact for pricing
Salesforce Robust CRM with a variety of features for automotive businesses $25 per user per month
Pipedrive Simple and user-friendly CRM for dealership sales teams $19 per user per month
Hubspot Free CRM with limited features, paid plans with more features Free, $45 per month, $800 per month
Act CRM with a focus on customer service and relationship management $39 per user per month
Zoho Affordable CRM software for automotive industry with a wide range of features $10 per user per month
FreshSales AI-powered CRM with a focus on lead generation and conversion $12 per user per month
Maximizer CRM CRM is designed for small and medium-sized businesses $29 per user per month
Bonsai Automotive CRM system for startups and small businesses $19 per user per month
SageCRM CRM with a focus on accounting and financial management Contact for pricing
AutoRaptor CRM specifically designed for automotive dealerships $99 per month
Elad CRM Luxury car dealer CRM system Contact for pricing
Dealer Lead Track CRM for lead management and sales tracking $99 per month
DealerMine CRM Car dealership CRM software for the automobile industry with a focus on inventory management $99 per month Project management tool with CRM capabilities $8 per user per month


Best CRM for Independent and BHPH Dealerships

AutoRaptor is an ideal CRM choice for independent and BHPH (Buy Here, Pay Here) dealerships, offering specialized support tailored to their unique needs. It’s a leading CRM in the auto industry.

Best CRM for Franchise Dealers

For franchise dealers, DealerSocket stands out as the top CRM solution. It is specifically designed to meet the complex requirements of franchise dealership operations, ensuring efficient and effective customer relationship management.

Best General Purpose CRM

When it comes to a versatile, best automotive CRM, and all-encompassing CRM solution, Automotive CRM providers like HubSpot are the best CRM for auto dealerships. Its comprehensive features and user-friendly interface make it suitable for a wide range of businesses, not just limited to the automotive industry.


Why not Just Use a General CRM Instead of an Automotive CRM?

The whole process of buying and selling depends on customers and their needs. Customer Relationship Management software helps convert leads and get customers, but the demands of the automotive industry are different from those of other industries. A customer relationship management software that is specifically built for the automotive industry better understands the needs and patterns of the industry and works accordingly. With the help of CRM for the auto industry, dealers can enhance their sales and marketing strategies by better understanding customers’ needs with the help of thoroughly designed reports by CRM software.

An automotive CRM also provides various essential features in the automotive industry that are not present in general CRM software. Therefore, automotive CRM software is an essential need of the automobile industry to survive the changing times and come on top of the industry.


How Can CRM for Car Dealers Help Your Business?

CRM can help car dealer’s businesses through various purposes from collecting leads, and coordinating multi-channel sales operations to building strong customer relationships it helps streamline the process. Enhancing the customer relationship ensures boost efficiency and productivity in the work process. Its insightful reports help dealers make informed decisions. By utilizing the capabilities of a CRM, dealers can enhance every aspect of their business, from lead generation to customer retention, ultimately driving growth and profitability in a competitive market.


How Do CRMs for The Automotive Industry Work?

An auto dealership CRM software that helps improve customer service, sales process automation, and targeted marketing. Let’s understand the working of the best CRM for the automotive industry. They integrate leads from various sources and create a detailed customer profile that helps in personalized communications and marketing. It automates key sales activities like follow-up, improved efficiency, and conversion rates. Additionally, they facilitate service management through automated maintenance reminders and feedback collection, fostering customer loyalty.



Automotive CRM software is much more than a technological upgrade, it’s a key driver in modernizing how car dealerships interact with customers and the car-buying journey. AutomotiveCRM software does it all – from tracking sales leads to organizing inventory, and from enhancing customer relations to making smarter business decisions. Adopting the right auto dealer CRM can truly transform a dealership, providing a competitive edge in today’s market.


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  • Q1. What does CRM stand for?

    CRM stands for Customer Relationship Management. It is a type of software that dealers use to enhance their market presence and increase sales by attracting potential customers to the websites and making them buy the product. 

  • Q2. What is the difference between CRM and a DMS?

    CRM stands for customer relationship management, whereas DMS stands for dealer management system. CRM software allows the dealer to manage and track all the customers’ activities and receive necessary reports and analytics that help dealers better understand the customers and convert the possible leads into potential customers. On the other hand, DMS allows the dealer to manage all the sales-related aspects like tracking revenue, credit reports, financing reports, etc. The dealership management system brings all the reports to one location and makes it easy to study, evaluate, and communicate with other team members for effective discussion and efficient results.

  • Q3. What if my DMS doesn’t integrate with my CRM?

    Integrating your DMS with CRM is a wise option as it will help increase productivity and customer services, resulting in overall profit and increased sales. 

    If your DMS does not integrate with your CRM, 

    • Try checking both the software and assessing their compatibility. 
    • Certain CRM software requires Application Programming Interfaces (API) to integrate with other software, so check the need for one. 
    • Integration Platform as a Service (iPaaS) also helps in CRM integration, which facilitates sharing of information with third-party systems. 

  • Q. What does CRM stand for?

    CRM stands for Customer Relationship Management.

  • Q. What’s the difference between a CRM and a DMS?

    While both CRMs (Customer Relationship Management) and DMSs (Dealer Management Systems) are crucial for dealerships, they focus on different aspects of the business. CRM focuses more on customer relationships and sales data management, whereas DMS focuses on dealership operations and inventory management.

  • Q. What CRM do most car dealerships use?

    The most common CRMs that car dealerships use are Hubspot, Zoho, and Act.

  • Q. How much do car dealer CRMs cost?

    On average car dealer CRMs cost around $35 to $199 also some of the CRMs offer free trials as well.

  • Q. Can you use Excel as an auto dealer CRM?

    It completely depends on your business requirements but it is highly recommended to use CRM as it is more suitable.

  • Q. What’s the best free car dealership CRM?

    Zoho is the best free auto CRM.

  • Q. What to look for in automotive CRM software?

    When choosing an automotive CRM, remember it’s all about finding the right fit for your dealership’s specific needs and budget. Look out for its features, user interface, and flexibility.

  • Q. How can automobile companies use CRM to enhance customer loyalty?

    With personalized and targeted marketing campaigns in CRM, auto companies can enhance customer retention and loyalty.


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Team Spyne

Young, enthusiastic, and curious are the three words that describe Spyne’s content team perfectly. We take pride in our work - doing extensive research, engaging with industry experts, burning the midnight oil, etc. Every word we write is aimed at solving our readers’ problems.

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