Close to 21% of all fashion retail transactions happen on an eCommerce website. Also, more than 80% of Americans shop online. These two statistics indicate one very important point, Ecommerce is a huge industry, and the potential to start or expand a successful business is immense. But this means that your listing or website should be appealing to your potential customers. This is a much more challenging and important part of eCommerce than it would seem at first glance. You need to understand the importance of a clothing photography background, and how it makes your images more appealing to potential buyers.
Here, we have a blog that will help you do just that! Keep reading.
What are Clothing Photography Backgrounds
All listings have images of the product. The product is the main focus in the images, but all the rest is the background. Here we are going to talk about clothing photography backgrounds. Background for clothes photography matters a lot during the images as you would want to attract eyes to your product. Eyes rest themselves on appealing images, so backgrounds of image listings can determine the degree of success of your business. These backgrounds can be simple colors such as red, green, blue, etc. Or, they can be objects themselves, such as a table, curtain, etc.
Ideas for Clothing Photography Backgrounds
We have compiled some stylish Clothing photography ideas :
1. Bold colors
Good clothing photography background has one very important character, which is consistency. So keep a color scheme in all your photos, and surely, your ads will look more cohesive.
In the above image, you can see how the image has a color as its background. Since the apparel is worn in summer, the yellow color looks perfect.
2. Colorful pattern
Instead of hiring a studio, consider using a colorful fabric, clean tile, or a wooden floor with a minimal design.
The above image uses a wooden floor as its backdrop. Such patterns on the floor make the image quite tasteful.
3. Natural light filter
Filters are not only on Instagram, TikTok, or Snapchat. There are some natural filters too. Use some transparent materials to restrict natural light, which can be too bright, dark, or uneven.
4. Radial frame with standard background
A cardboard frame can be placed behind the apparel to make the image more impactful. You can also use different colors to represent each unique shot.
5. Background paper roll
Just use a large roll of paper and place it behind the apparel.
This image is the perfect example of background paper roll photography.
6. Use a thick frame
Thick Black Frame is used to add style and to make the image look modern. For this, you will need a thick piece of cardboard and black paint.
7. Neutral tones down backgrounds
Background colors are always subjective. Classifying colors is very difficult as they all have their distinct uniqueness. So, when we talk about neutral colors, we mostly mean a silent background color that does not compete with others. Examples of pure neutral colors include black, white, grey, and brown. And when we lower the brightness of the background, we say it is toned down. The process ends up giving a background that can be assigned to the shadows of the image.
Why Choose White Background for Clothing Photography?
Plain white backgrounds are fairly popular in clothing photography. It is an effective way to show your apparel or any other product without any visual noise in the background. It is also used so there is no potential clash in the pattern of the apparel and background. This makes them suitable for all clothing styles, except white apparel.
Amazon asks for all products to be photographed with white backgrounds. This helps them in improving consistency among all their products. The brand identity of the seller is as important as consistency across an ecommerce website. There is little doubt among anyone that the most popular background for clothing photos is white.
Why White Background is Important in Clothing Photography Backgrounds
Here are a few tips to keep in mind when you shoot photographs with white background. These reasons conclusively prove white is the best background for clothing pictures.
1. Product
Spend some time to understand your product and figure out ways in which your image can add value to the product. Try to keep styling to a minimum so that your apparel does not get overwhelmed.
2. Lighting
Lighting is a very important part of all kinds of photography. Indirect or soft light sources are used in this case in order to create a white background. The best way to create a pure white background is from neutral light.
3. Power
Intense light provided by a powerful flash is the first preference for white background for every professional. But if you want something else, then two 100 W daylight tungsten bulbs are aimed in opposite directions of the frame.
4. Light placement
When you have both light and power but don’t know where to place them, they both are useless. For example, a carefully placed light and reflector are perfect for a small setup, but if there is a large setup, you might need three lights. Knowing where to place them is a challenge that you learn to solve from experience.
Things to Consider While Taking Clothing Photography in White Background
Let’s look at some things which will help you in your endeavor of clothing photography and make your image look appealing
1. Use a mannequin
Displaying your apparel in a realistic way is one of the goals of Clothing Photography. Using a mannequin technique helps a lot in this regard. The realistic representation of the product, along with the white background, helps a lot in creating an accurate and appealing image. Choosing the perfect clothing photography background will have its challenges, however.
2. Hire a model
If you plan to spend a lot of money on clothing photography, you can hire a model to make the product appealing to the customers.
3. Setting up a studio
Make sure while setting up your studio, there is a white background and that the lighting is not affecting the color of the background. Using a filter to manipulate the light if that is the case.
Styling Tips for Clothes in Images when DIY Backdrop for Clothing Photography
1. Models
They help in conveying a body experience of apparel to the customers. Models can pose with the apparel for customers in order to express the product. They try their best to make the product come to life. These professionals are, however, really expensive.
2. Ghost mannequin technique
In this process, instead of using a mannequin, you use editing software to display the apparel, in the same manner, it would look like a mannequin without a mannequin. This process is much cheaper than hiring a model, but you will need someone who has relevant skills in the field. You can also learn this skill as you might again need it in the future.
3. Lay flat
In this, we refer to the apparel lying on a flat surface. This gives a bird’s/god’s eye view of the apparel. These are great alternatives to models and ghost manneqins as they create a beautiful set of photos.
4. Hanging Apparel
These are used to show the image at eye level. It is budget-friendly and faster than all the styles mentioned above also involves hanging apparel on a hanger against a background of choice. It is simple but may not be able to generate a lot of interest among potential customers.
5. Automation helped with Spyne
As we can see, Clothing Photography needs a lot of effort, time, and money. Editing the backgrounds will help make your images look unique and appealing. Backgrounds can clearly make or break an image in terms of its popularity. We at Spyne, use our API script to make your life much easier in this regard. We offer a host of services; for example,
- Validation/Moderation of images
- Processing images to higher quality,
- Decreased time to market,
And a lot more. One of the main points is that we can just edit the background for you quickly and efficiently. Our services use AI to edit the background exactly the way you want, without hiring any model or image editors for your images. The cost incurred to hire them would be substantially high; instead, Spyne does the job quickly and more effectively.
Clothing Photography Backgrounds at Spyne
We are providing you with some of the clothing photography backgrounds we offer at Spyne for you to choose from. Here is the darkroom for you to try it out yourself.
Here are some examples of our API editing the background. We have used one image for all backgrounds for you to judge how much variety Spyne can provide.
Light blue shirt with light blue background. You can see a shadow as well behind the subject.
Brown background with a pillar (object) if you want the object to associate with an object.
Multicolored brown background if you need more than one color in your background.
Designs in the background to make the image immersive.
Here is another. The shadow is aligned perfectly with the object helping to create a realistic look of our apparel image.
If you want to choose a background of multiple colors, then we have those types of backgrounds as well.
Let’s look at dark backgrounds as well. These can be considered neutral colors. You can also find white background in the darkroom.
Here is another example of neutral color background.
Here is a light color background. We provide a wide variety of backgrounds to choose from.
Another example of a designed background for apparel. There are wide-ranging backgrounds that have a design.
There are a lot more fashion backdrop templates at Spyne’s darkroom. We highly recommend that you try out for yourself our quick and powerful API script and Artificial Intelligence.
Conclusion
The backdrop for clothing photos plays a key role in making your image immersive. This fact should push us to make the background perfect. Although doing this manually will take up a lot of time and effort. It will also be costly as a lot of people will need to be hired. A better alternative is to automate the task. Spyne helps in this as it will automate the background editing process, saving you time, energy, and resources.
