Do you have a clothing line and wish to expand your reach to a broader audience through online channels? Or are you a beginner looking to start an online clothing line? Whatever the case, excellent clothing photography ideas are crucial for an online clothing brand (or store). After all, what customers will see will influence your reach and sales. It can either be sky-rocketed or will lie flat on the ground.
Clothing photography may seem challenging, expensive, or time-consuming. But with the proper knowledge and skills, you can organize a perfect clothing photoshoot that will give your business a new face and unimaginable heights. A good, well-organized photoshoot can help you to establish a strong brand in the marketplace. It will secure your position as a reputed brand in the market, which customers will prefer and visit regularly.
We have curated this article to guide you through the basics and advanced knowledge of apparel photography, along with tips and tricks, to help execute your clothing line photoshoot ideas smoothly.
What are Clothing Photography Ideas?
Clothing photography ideas are creative concepts and approaches to capture visually appealing and engaging apparel images. These ideas focus on presenting clothing items in a way that showcases their style, design, and features while appealing to the target audience. These may include unique poses, creative styling, exciting backgrounds, lighting techniques, and innovative composition to make the clothing items stand out and evoke emotions or desires in potential customers.
The goal is to create captivating images that highlight the garments and resonate with the brand’s aesthetic and message, ultimately attracting and enticing viewers to purchase.
Photoshoot 101 for Your Clothing Brand
Visuals are powerful. Images taken from the right angle, in the correct lights, from the right direction, and with a clear camera can surely sell the product shown in the picture. In contrast, images taken from the wrong angle, dim lights, wrong direction, and low-quality cameras will develop doubt regarding the product and its quality in the customer’s mind.
A high-quality photo shoot for your clothing brand is vital as it is a significant parameter that will boost your reach, enhance your market presence, and increase your sales. There must be more than just a well-written description to sell your products online. You need to combine the report with high-quality images of that product to gain customers’ interest and trust.
Good quality photoshoot clothing ideas include various photos from different angles and focus on other qualities or aspects of that product, to accurately represent it. This should be at the core of any clothing photography ideas you have.
Why Should You Care About Clothing Photography Ideas?
Dealers should care about photoshoot ideas for clothes, as they represent your brand and its products. Clothing products online without images are not authentic and less trustworthy. Low-quality images won’t bring lots of customers to your brand as there is no guarantee of the product. But, the products with high-quality photos from different angles will gain the customer’s trust, increase reach, and bring a massive range of customers to your brand.
After all, people from all age groups are buying clothes online nowadays.
Good clothing shoot ideas are necessary as they will make your product images more professional and authentic, and with the right strategy and ideas, you don’t have to spend a lot of money. A little investment will do your work.
Types Of Photoshoots for Online Clothing Stores
To execute a well-formulated photoshoot of clothes, first, it is essential to understand the needs of the business and the targeted population. Also, outfit photoshoot ideas have various purposes and can be used in multiple places, such as websites, social media, articles, advertisements, etc. It is essential to know what image will attract more reach on which platform and plan your clothing photo shoot accordingly.
It is also essential to effectively understand one’s budget and how much can be spent on photography without facing a loss.
Photoshoots for clothing online stores are of various types. These include:
Lifestyle photoshoot
A lifestyle photoshoot is a more realistic type of photo shoot, where clothing products are worn by models to represent a real-life image of the products. Other features, like real-life clothing photography backgrounds, are also added to provide an authentic look and help the customer visualize better.
A lifestyle photoshoot clothing ideas are beneficial as it develops a strong visual of the product and its styling in the mind of the customer. This can lead to increased engagement and sales.
Photoshoot against background
Photoshoot against the background involves photography with a white or homogenous background. It can also be done against pastel color backgrounds or neon color backgrounds.
White backdrops are the most helpful type of background, as they reflect the product more sharply and best point out its features. Supporting images or dark color products also work well with pastel color backgrounds, as they are soft to the eyes and will bring out the best of the product.
Neon or bold colors can contrast with the product, resulting in less focus on development. However, some aggressive products or teen clothing items work well with neon or color backdrops, representing boldness and trendiness.
Photoshoot clothing ideas against a background can be best carried on a ghost mannequin or a flat table, shot from different angles.
Editorial photoshoot
Editorial clothing photoshoots are particularly for fashion magazines and generally represent a theme based on the clothing line photoshoot ideas. It requires proper planning and careful execution, along with a high budget and skilled photographers, to bring out strong emotions from the viewers or customers. Big brands with reputed images generally choose editorial photoshoots for their brand. Good outfit photoshoot ideas can compel editorials to give your pictures a place on their first page or covers, thanks to their appeal.
E-commerce photoshoot
Clothing photography for eCommerce combines a lifestyle photoshoot against a carefully selected background. An E-commerce photoshoot involves a model like a lifestyle photoshoot, but images are clicked with white or solid experiences. The primary focus is to represent the product and how it will look in reality, i.e., under ordinary circumstances.
To attract a broad audience, E-commerce apparel photography is essential for online marketplaces and brand websites. For success, you must brainstorm great clothing photography ideas, set a budget, hire models, etc.
How To Plan A Successful Photoshoot: A Step-By-Step Guide
For a successful photo shoot, it is better to be prepared and aware of all the requirements to avoid any last-minute fuss. For a successful lifestyle or studio photoshoot outfit ideas and execution, follow the mentioned steps-
Prepare and finalize the clothing line
To launch a successful clothing line, you need to be well-equipped with various products in different designs, sizes, colors, etc. Prepare a solid collection of products to launch and stock enough to have a grand opening for your collection.
Further, finalize the products that need to be photographed. What color, size, or design of the product will be photographed? From which angles did the images have to be taken? What type of photography will best suit the collection and business? What details need to be highlighted in the specific products? You need to think this through, along with other things.
Finalize the photo shoot’s crucial aspects to have a smooth photography session. Good and constructive photoshoot clothing ideas can go a long way to finalizing the clothing line.
Hire a model
Once all the details are finalized, start your search for a model. Finalizing a model requires time and effort. Identify your budget, schedule, and needs, then look for a model that suits your business. Also, make sure you finalize a model according to your budget and negotiate appropriately before finalizing the deal with the model.
Another essential thing to look at while finalizing the model is their reach. How influential is the model? Once your model is finalized, hire a make-up and hair artist. Make sure that their expertise aligns with your dress photoshoot ideas.
Another approach could be that you use a ghost mannequin. For that, invest in ghost mannequins according to the products. Here’s an example – you can search Google for denim model photoshoots for male or female.
Select a theme
It’s time to show your creativity. Images that tell a story always sell better. Select a theme on which you want to base your product images. The theme could be as simple as a monochromatic background, or an aesthetically pleasing backdrop. Pinterest and Instagram profiles can help in finalizing the theme.
Studio photoshoot outfit ideas are essential as they can help you form a theme in your studio to complement your outfits.
Choose a location or background
You need a place for a photoshoot. It could involve a royal palace or a simple white or pastel wall in some studio. Whatever it is, start your hunt for an appropriate location or background that will match your theme and will bring the best from your clothing line.
Once you have a location in your mind, take permission from the authorities of that place and seal the deal. Make sure to discuss dates, costs, and timings in advance. Your outfit photoshoot ideas should center around making the background and location complement the apparel.
Note: choose the background carefully, don’t use a white background that involves white shirt photoshoot ideas.
Find a photographer
Now, you need an executor, i.e., a photographer. Look for an experienced and skilled photographer who knows his job well. Check their availability dates and discuss details like the photo shoot price, location, etc. Discuss everything in advance; only then should you confirm the deal. It will save you a lot of time. Great photoshoot ideas for clothes come quickly to an experienced photographer, which is reflected in his/her work.
Execution of photoshoot
All the other arrangements had been made. It’s time for the execution part. Be alert and active during the photoshoot, and make sure everything is going as discussed.
Photoshooting could be exhausting for the photographer, model, and your team, so ensure they have proper breaks and snacks to keep them energetic and creative. You can think about shirts, jackets, and jeans photoshoot ideas for photography as well.
Editing images
Once the photo shoot is done and you have all the images on your device, it’s time to assess those images and edit them to make them more professional and attractive. If needed, hire a professional photo editor to ensure high-quality work. Editing images can be only as compelling as the image itself, so make sure photoshoot ideas for clothes are well-planned.
Go online
Now, you are all set to go online and launch your business online. Upload the images, write detailed product descriptions on the website, and put your company live. You can start with white shirt photoshoot ideas, as these shirts can blend in almost any background except white.
Top Clothing Photography Ideas for Beginners and Small Brands
Photoshoots constitute a significant part of the marketing efforts for an online clothing line. It is necessary to be strategic and creative at the same time to shine among other brands. Some clothes photoshoot ideas and tricks can enhance the process of quality photography.
Photoshoot tips for beginners and small brands
- Invest in a quality website with advanced options and features. It will be a one-time investment but will bring you benefits for the whole life of your business.
- Look for novel photographers who are eager to prove themselves. They will do their best at a reasonable price. It will be a win-win situation. This is because clothes photoshoot ideas and trends take time to innovate.
- While finalizing the location for the photo shoot, do it in the off-season. The price will be minimal in the off-season as compared to the on-season.
- Look for as many photography themes as possible. The theme will not only represent your clothing line photoshoot ideas but will also represent your business. Make sure to find something attractive.
- Try to complete a maximum number of images in one go. The longer you will extend, the higher the charges. So, make sure that any clothing shoot ideas must be in your mind before hiring a photographer.
- Make a booking for everything. From location to photographer, you should book everything in advance. It will save a lot of money.
Photoshoot tips for established brands
- Keep the quality of the images high while trying to save money. Low-quality images will decrease the sales rate. For example, you should consider jeans photoshoot ideas if you have a jeans brand.
- Be as creative as possible in your ideas. You will set new trends in the fashion industry, such as white shirt photoshoot ideas.
- Prefer the same studio over time. It will be cost-effective.
- Try to work with the same photographer. It will be very effective and will bring consistency to the brand.
Automation of the images
As we can see that these images take time and resources, but at the same time, you cannot ignore them as they are an essential part of a business’s success. If you don’t have a big business, then you might not be able to afford this endeavor, and if you have a big company, even then, going on this expensive venture is unsafe. Even innovative studio photoshoot outfit ideas might have difficulty reducing high costs.
Spyne offers you an easy and affordable solution. Our services are much more affordable than a professional studio, and our API scripts will keep your listings and ads validated and moderated.
A starting or established e-commerce business faces a lot of issues. We solve those problems and make the painful task of maintaining catalog quality easy. Our services include:
- Automated editing with background removal and replacement
- Automatic image validation
- Lighting correction
- Removal of watermarks
- Color Correction
- Automatic product alignment correction
- Swatch Creation
- Image resolution correction
- Addition of margins
Want to make your simple? Book a demo, and we’ll show you how Spyne’s AI-powered photography works.
Costs of a Photoshoot for a Clothing Line
There are different parameters on which the cost of the images relies. Since online clothing photography is in high demand, the price of images is also high, which depends from location to location.
Some other principles are-
- The more experienced a model and photographer are, the higher their price will be. The addition of good dress photoshoot ideas can have a significant impact on the appeal of the dress.
- Studio setting and location can also affect the pricing range. The higher the price, the more equipped, advanced, and appropriate the studio.
- Photography instruments can be costly. Invest in the best, as it is a one-time investment.
- Images could be solo images or group images. Group images are costly compared to isolated images due to their size and extra planning.
- The price of the images can also vary. The photographer could charge according to hours or the number of images. Evaluate both options to save maximum.
Final Thoughts
Clothing product photography can be an exhaustive process. However, with a few tricks, the photo shoot can be executed seamlessly, resulting in the high market value of the brand and enhanced sales. It is important to execute the photo shoot according to one’s needs and budget. Saving too much money can lead to low-quality images and a soiled brand name, whereas spending too much can result in debts or long-time loss. Of course, you also need some brilliant clothing photography ideas for your brand to shine online.
Plan your online clothing photoshoot wisely.
