In today’s digital age, social media has become an essential tool for businesses of all kinds, and the automotive industry is no exception. With millions of users active on social media platforms like Facebook, Instagram, and Twitter, car dealerships have an unprecedented opportunity to use automotive social media marketing and reach new customers and build their brand online.
This powerful marketing strategy leverages the power of social media to promote car dealerships and their inventory to a wider audience. Creating engaging content, targeting specific demographics, and leveraging paid advertising can help dealerships build a strong online presence and drive more traffic to their website.
In this blog post, we’ll take a closer look at the world of social media marketing for car dealerships and explore its benefits. We also discuss some strategies for creating effective social media campaigns, and platforms that can help you succeed. Let’s get started.
What is Automotive Social Media Marketing?
Automotive social media marketing is a digital marketing strategy that leverages the power of social media to promote car dealerships and their inventory to a wider audience. This marketing technique involves creating engaging content, targeting specific demographics, and leveraging paid advertising to build a strong online presence and drive traffic to a dealership’s website. By utilizing platforms such as Facebook, Instagram, and Twitter, car dealerships can reach millions of potential customers and establish themselves as trusted brands in the competitive world of automotive sales.
90% of new-vehicle buyers who used social media in their decision process feel it influenced their decision. Social Media has become a place where car communities can be connected, entertained, and part of the conversation.
Why is Automotive Social Media Marketing Important?
Long gone are the days when consumers only used social media for fun and entertainment. These days, people rely heavily on social channels for product information. In fact, for Gen Z, a platform like Tiktok has now become their new search engine. With that being said, here are some of the benefits that social media caters to the automotive industry.
For dealerships, the mobility of social content means that potential customers can consume the content, irrespective of the place and time. This allows them to browse and finalize the car they want to buy and from where.
As mentioned before, potential customers may not think of going to a dealership’s website alone, but they might see an ad on a YouTube video or on their Twitter feed. Social media campaigns give you the opportunity to connect with a group of people who might not have considered your dealership otherwise.
3. A human touch
Though dealership websites are essential, they can remind some visitors of salespeople, which can turn them off. People are more likely to engage with social media posts that feel personal and intimate, rather than feeling like a faceless corporation is targeting them.
4. Increased brand recognition
Social media in the automotive industry allows businesses to increase brand recognition by engaging with their target audience on a regular basis. This helps to establish the brand as a trusted authority and keeps them on top of the mind of potential customers.
5. Increased website traffic
Social media is an effective way to drive traffic to your website. By including links to your online store in your posts, you can encourage your followers to visit your site and learn more about your products and services.
6. Improved customer engagement
Automotive industry social media marketing provides a direct line of communication between you and your customers. You can engage with your customers in real-time and respond to their questions and concerns in a timely manner.
7. Enhanced customer insights
Social media provides valuable customer insights. By monitoring your social media accounts, you can gain insights into your customers’ preferences, interests, and behavior patterns. This can help you to tailor your products and services to better meet their needs.
8. Increased customer loyalty
Engaging with your customers on social media and providing them with valuable content and promotions, can foster a sense of loyalty among your customer base.
9. Cost-effective marketing
Automotive social marketing is more cost-effective than traditional forms of marketing, such as print ads and television commercials. This is a great option for small businesses and startups with limited marketing budgets.
10. Increased sales
By increasing your brand recognition, driving traffic to your website, and engaging with your customers, social media automotive marketing can help to increase your sales and revenue.
11. Improved search engine rankings
Social media can improve your search engine rankings by providing quality backlinks to your website. This can improve your visibility and make it easier for potential customers to find you online.
12. Improved customer satisfaction
By providing excellent customer service on social media, you can help to improve your customers’ satisfaction with your brand. This can lead to positive word-of-mouth advertising and increased sales.
13. Competitive advantage
Finally, social media marketing can provide your dealership with a competitive advantage over your competitors. Using social media to engage with customers will build your brand, and differentiate you from your competitors, establishing you as an industry leader.
How has Social Media Changed the Automobile Industry?
The car industry has been using social media to promote its products for a while now. But as technology advances, the automotive industry is starting to use the best of what social media has to offer.
The research shows that 50% of recent car buyers only visited one dealership before purchasing. This means that it’s more important than ever for dealerships to have an online presence that is informative and easy to navigate.
Social media users are not at their peak. With more people researching online, the social media landscape will only become more prominent. Therefore, it is essential for every car dealership to have a solid online presence.
Impact on the industry
Social media has brought about significant changes to the automotive industry. Here are some ways in which social media has impacted the industry:
- Increased visibility: Social media platforms have made it easier for automotive companies to increase their visibility and reach a wider audience.
- Better customer engagement: Social media provides a direct line of communication between customers and companies, which has enabled better customer engagement and feedback.
- Improved marketing: It has enabled companies to use targeted dealership marketing auto strategies and reach specific demographics.
- Increased competition: It has made it easier for smaller companies to compete with larger ones, which has led to a more competitive marketplace.
- Influencer marketing: Social media has given rise to influencer marketing, where social media influencers with large followings are paid to promote automotive products.
- Real-time updates: It provides real-time updates about the latest automotive news and trends, which has led to increased awareness and interest among consumers.
- Better brand awareness: It has enabled automotive companies to build better brand awareness and brand loyalty among customers.
- Data analytics: Social media platforms provide valuable data analytics tools that allow companies to better understand customer behavior and preferences.
- Online sales: It has made it possible for automotive companies to sell products directly to customers online, which has led to increased sales and revenue.
- Innovation: Social media has encouraged innovation and the development of new technologies in the automotive industry, such as electric cars and autonomous vehicles
How do Car Dealerships use Social Media as Their Core Strategy?
Social media platforms are the best opportunity for dealerships to connect with potential customers, especially when it comes to connecting with millennial buyers.
Building a winning social media marketing strategy for a car dealership is much more than just running ads on Facebook, Instagram, Twitter, etc. It goes beyond just generating leads – garnering trust and building relationships with potential buyers is highly crucial as well.
Auto dealers always look for new ways to reach customers and promote their businesses. One way they do this is by using car videos and sending out emails with information about discounts and special offers. This email content gets an even bigger audience when shared on social media, making it a great way to reach potential customers.
Social Media Strategies for Car Dealerships
Social media campaigns for car dealerships are generally classified as either organic or paid. An organic campaign would entail simply posting content to your channels that would be visible on a customer’s feed.
On the other hand, paid social media involves displaying ads on platforms like Facebook, Twitter, and LinkedIn. The purpose is to reach a target audience with specific interests. If you’re wondering how to grow your presence on different social media platforms, we have your back!
These are some of the Social Media Marketing ideas for car dealerships that might help in this regard, to bring in more potential customers.
1. Target consumers on Facebook
Most of your consumers are using Facebook. So you must place your ads here to reach them. You can design your ad campaign to target audiences based on their geographic areas, interests, gender, vehicle type, etc.
2. Use Twitter to drive sales
Twitter has been a popular choice for auto customers. An effective strategy to use on Twitter is keyword targeting. This method can direct your advertisements and message to consumers who are likely to purchase a vehicle.
3. Market to millennials on Instagram
The users leaving Facebook are going to Instagram, which is primarily used on mobile devices. Instagram is focused on sharing images and video posts and is a great platform to share your brand story. Images of your vehicles on the beach, near a lake, or near a campsite can help consumers imagine themselves in that moment. This encourages them to make a purchase.
4. Video marketing with YouTube
Those looking to buy cars will compare models, prices, safety features, walkarounds, and connected devices. Your social media content must help them make a decision in your favor. Video can be embedded on your website or hosted on YouTube to increase organic visibility.
5. Add Pinterest to your social strategy
Pinterest mostly has female users and should be included in your auto dealer social media marketing strategy. It is also good to build your SEO auto presence, for sharing pictures of your inventory, blog posts, or landing pages.
6. Storytelling on social media
Today, it is not sufficient to post anything on social media. You need to create a hyper-personalized experience for the user to feel a connection with your brand. One powerful tool in this regard is storytelling. By sharing experiences and humanizing your brand, you will be able to develop relationships and loyalty with your audience.
7. Social reviews matter
Ask your customers to leave a review about the service they received online. Consumers also check past customer experience to determine whether they want to visit a dealership or not. It is important to thank positive reviews and also addresses the negative reviews. It builds brand reputation and trust.
8. Be 100% committed
Social media marketing for car dealerships requires you to be consistent. Once people start following you online, you must have regular interactions with them. If you don’t post for several days, you will begin losing your audience.
9. Post High-quality Pictures and Videos
The popularity of Instagram among millennials and Gen Z proves shoppers are no longer interested in simple photos. More than 70% of the users are between 13 and 34 years old. And they prefer interacting with quality and aesthetically rich photographs. Thus, high-quality photos can help capture the eyes of your prospects and later convert them into buyers.
In this regard, using Spyne’s AI-powered photoshoot and image editing platform to edit cars’ pictures could help.
Automotive social media marketing is an essential tool for car dealerships looking to build their brand. They reach new customers online by creating engaging content and targeting specific demographics. By leveraging paid advertising, dealerships can establish themselves as trusted brand and drive more traffic to their website.
At Spyne, we’re committed to helping car dealerships succeed in the competitive world of automotive sales. Our AI-powered car image editing platform uses the latest in machine learning and computer vision technology to create high-quality car images that are both beautiful and accurate.
By harnessing the power of AI and automation, we’re able to help dealerships save time and resources while still providing exceptional quality and value to their customers. So, if you’re looking to take your car dealer social media marketing to the next level, consider partnering with Spyne and experience the power of AI for yourself.