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Top 12 Alternatives to Toma for Auto Dealerships in 2025
Alternatives to Toma

Top 12 Alternatives to Toma for Auto Dealerships in 2025

Sakshi Sharma
July 30, 2025
July 30, 2025
5 Min Read
5 Min Read
Alternatives to Toma

Having the right platform for your dealership’s operations and customer service is crucial in today’s competitive automotive landscape. It can be overwhelming to find the right one from the numerous alternatives to Toma available in the industry. While Toma is a well-known platform that builds AI agents for customer communication and streamlining dealership operations, it might not be the right fit for all automotive businesses. It provides personalization while also automating tasks simultaneously.

In this blog, we will explore the top competitors and the best substitute for Toma. Analyze ratings and features to help you find the appropriate tool for your business needs. Also, take a closer look at how Spyne helps dealerships to drive performance through our AI-driven solutions.

 

Top 12 Alternatives to Toma for Businesses

We have listed 12 top-performing alternatives to Toma that match its features and capabilities, enabling you to elevate your dealership operations and customer engagement journey.

1. Spyne

Ratings: 4.8

Spyne is specifically designed for automotive businesses to elevate their customer experience through conversational AI solutions. Spyne delivers automation and AI to boost customer engagement and drive increased conversions. Our AI agent uses machine learning and NLP to provide human-like responses to customers with accuracy and personalization. Spyne’s AI supports 24/7 conversations even after regular working hours across various customer touchpoints.

2. Numa

Ratings: 4.7

Numa is an AI platform built for car dealerships to drive operations effectively. It provides specialized AI agents to automate dealership workflow, such as handling inbound calls, appointment scheduling, lead qualification, and enhancing customer experience.

3. Pam HQ

Ratings: 4.0

Pam HQ serves as a 24/7 virtual front desk receptionist for handling calls, setting appointments, nurturing leads, and supporting multilingual conversations. It offers integration capabilities with existing dealership systems like CRM, DMS, or scheduling software for streamlining automotive operations.

4. Impel

Ratings: 4.3

Impel among one of the alternatives to Toma that serves as a digital engagement platform for automotive dealers, wholesalers, OEMs, and third-party marketplaces. It provides a personalized customer experience throughout their entire sales and service lifecycle. It is an end-to-end solution for lead generation, marketing, communication, and merchandising.

 

Top Alternatives to Toma for Automotive Dealerships in 2025

 

5. Matador

Ratings: 4.7

Matador is an AI-powered conversational platform that automates tasks like setting appointments, answering queries, and following up with leads. It focuses on providing personalized engagement and improving productivity. It is a virtual sales assistant that automates sales and service conversations for car dealerships.

6. DealerSocket

Ratings: 3.8

DealerSocket provides a comprehensive solution for CRM, digital retailing, inventory, and website. It aims to drive profitability by streamlining sales, fostering long-term customer relationships, and managing inventory effectively. It offers robust automotive call monitoring software and lead management systems for an effective sales pipeline.

7. Podium

Ratings: 4.6

Podium is an AI communication platform that deploys AI employees for instant and personalized responses, enhancing customer satisfaction. It provides tools for streamlining customer interactions and managing leads. Podium automates tasks like scheduling appointments, booking test drives, and sending personalized offers via text by understanding your choices.

8. RingCentral AI

Ratings: 4.0

RingCentral AI provides an AI phone answering service for car dealerships to schedule appointments, respond to basic queries, and route incoming calls to the right sales reps. It offers customization to align with your dealership’s brand image. It is an omnichannel engagement solution for customers to interact across various channels.

9. CDK Global

Ratings: 4.0

CDK, as one of the alternatives to Toma, is a leading provider of cloud-based software solutions for car dealerships and OEMs. It aims to streamline dealership operations, manage sales, services, inventory, and elevate customer interactions through system integrations and digital retailing tools.

10. Car Wars

Ratings: 4.7

Car Wars is a software solution for dealerships to improve their customer interactions. It provides AI-powered features like automotive chat software, call tracking, routing and diverting calls, and scheduling appointments. It supports seamless CRM integrations for smooth data flow, hence driving sales and services performance.

11. Convin

Ratings: 4.7

Convin is a conversational intelligence platform for automotive businesses to automate customer communications. It transcribes and analyzes conversations in real-time to provide insights into agents’ performance, helping them identify key improvement areas. In addition to this, Convin AI helps in automating repetitive tasks like call handling, booking test drives, and follow-ups, leading to faster response times and enhanced customer satisfaction.

12. OpenMic AI

Ratings: 4.6

OpenMic AI helps car dealerships provide phone call automation via an AI voice agent for handling inbound and outbound calls effectively. It delivers personalized recommendations by understanding buyer preferences, efficient lead qualification, and smooth CRM integrations to monitor sales progress.

 

Top 12 Alternatives to Toma for Automotive Dealerships

 

Why Spyne is Considered One of the Best Alternatives to Toma?

When it comes to workflow automation and smart customer engagement, Spyne’s Retail AI is the solution that shouldn’t be overlooked. We help dealerships automate and personalize customer interactions, streamline automotive operations, and drive overall efficiency. Here is how Spyne is considered the best substitute for Toma.

1. Personalized Human-like Interaction

Spyne, as one of the alternatives to Toma, provides personalized support to customers with natural and human-like interactions based on their behavior and preferences to make them feel recognized.

2. Smooth Integrations with Ease of Use

Spyne’s automotive CRM focuses on ease of use while integrating seamlessly with your existing dealership systems, scheduling software, and communication tools for smooth data flow and synchronized communications.

3. Automating Routine Dealership Operations

Automating routine tasks such as follow-up reminders, scheduling appointments, and booking test drives becomes easy with our automated follow up system for car dealerships. This releases your staff to focus on priority tasks and strategic planning for data-driven decisions.

4. Advanced Analytics

Spyne enables call tracking and manages all interactions via call monitoring software to provide insights into every call and agents’ performance to identify key improvement areas.

5. Smart Call Handling

Spyne’s AI understands customer needs and urgency to route them to the right agent, enabling call diversion and handling incoming calls with speed and efficiency.

6. Intelligent Lead Qualification

Our AI agent captures customer information and qualifies leads to prioritize them through AI lead scoring for car dealerships, initiating quick responses to warm leads.

7. Omnichannel Communication with Multilingual Support

Our omnichannel contact center effortlessly handles customer interactions and responds to them across every touchpoint, supporting engagement in their native language for a more personalized experience.

 

Conclusion

As the automotive industry is evolving constantly, dealerships must opt for tools that not only meet their expectations but also promise scalability in the future. Though Toma brings valuable capabilities, automotive businesses must explore other alternatives to Toma that match its features in order to improve their operational efficiency.

For dealerships seeking beyond generic solutions, Spyne is the most suitable substitute for Toma. We combine automation and advanced conversational AI to elevate your customer interactions and workflow efficiency. Book a free demo to experience the rise in your dealership’s performance.

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FAQs

Got questions? We've got answers.

Find answers to common questions about Spyne and its capabilities.
  • What is Toma for automotive dealerships?

    Toma is an AI-powered software for car dealerships to streamline automotive operations. It provides intelligent voice agents for handling customer interactions, responding to them in a human-like tone with accuracy and personalization.

  • What are some of the best alternatives to Toma?

    Some of the best alternatives to Toma in the automotive industry are Spyne, Numa, Podium, PamHQ, offering features like conversational intelligence, lead management, and workflow automation.

  • What features should a dealership look for in a communication automation tool?

    The main features you must consider for a communication automation tool are:

    • Human-like personalized interactions with multilingual support
    • Smooth integration with dealership’s existing systems, like CRM, DMS, and scheduling software
    • Automating repetitive tasks like follow-up reminders, booking appointments, and basic query responses
    • Smart call handling

  • Which is the best cloud-based Toma alternative?

    The best cloud-based alternatives to Toma are CDK Global, which provides AI-driven contact services, automatic updates, and instant and personalized engagement, enhancing customer experience.

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