The Ultimate Guide to Car Interior Photography

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Car Interior Photography

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5 Min Read

We know how vital car visuals are when it comes to buying one. Clicking good-quality car images is not a choice; it’s a necessity, as visuals are all that a car buyer has when making a purchase online. Car photographers often overwhelm themselves with making the car look great from the outside, while car interior photography takes a back seat.

Remember, any car buyer will spend 95 percent of their time inside the car. Any discrepancy in details will not only cause dissatisfaction. It could even break the sale. That’s why interior photoshoots are extremely important for your online retail channels. You should note that 63 percent of car buyers make their first move towards car-buying decisions based on photos on your dealership website and social media. Visuals are critical when selling cars online.

To save you from such disasters, this blog will explore A-Z of shooting car interiors: what it is, why it is critical, and how to do it, along with some interior photography tips and tricks to ace shooting car inside images. Let’s dive in.

 

What is Car Interior Photography?

Capturing the intricate details of the inside of your vehicle – like the steering wheel, dashboard, center console, seats, etc. – is called car interior photography. Car owners spend most of their time inside the vehicle, so they need interior pictures to evaluate their purchase correctly. There are countless factors to consider when you shoot car interiors. There is lighting, color, reflections, and more. Since it is usually dark inside the car, it becomes trickier to click studio-like effects and take perfect shots.

Therefore, it becomes critical for all Car Photographers, dealers, and sellers to master the art of using flash, light, and lenses for the suitable car component at the right time. Here are a few aspects of car interior images to consider before you jump onto the bandwagon.

Why do you Need Car Interior Images?

As mentioned above, a car buyer will spend more than half the time driving it. Now suppose there are two images of an SUV: one shot at night focusing only on the headlights and wheels, while the other one covers everything: starting from the body panels, headlights, rearview mirror, engine, seats, deck, and so on. Which one will you choose?

You know the answer.

Additionally, the close-up shots of the car not only give a clear view of the features but also validates the trademark capabilities of a branded vehicle. It becomes critical to give an idea of what the car looks like on the inside.

Research by MDG Advertising shows that good images can enhance the receptive skills of viewers by 65 percent. So, imagine what a good quality visual, including a detailed inside-car photo, can do to your sales. To guarantee results, auto dealerships frequently hire pros to handle their photography, but anyone can shoot these pictures if they know a few useful tips. This blog offers a few pointers to make vehicle interior photography easier in the realm of online shopping.

 

How do you Photograph Car Interiors?

To help you understand car interior photography more easily, we will break it down into various segments. Let’s first understand how to click the perfect vehicle interior pictures.

 

Photographing car interiors

 

How to take the perfect car interior shot?

The interior of a car is usually dark, either because of the closed or tinted windows. Helpful lighting or a mild flash can help eliminate that. Open windows and doors to let in more light. Likewise, change the camera’s settings accordingly. Because it’s darker inside, you typically require a slower shutter speed for car interior photos. There is little extra light for you to work with. Additionally, it’s unlikely that you can use a tripod, so you must learn how to stabilize your camera.

Moreover, backseat-equipped automobiles can simplify inside shots, while two-seaters may require complex camera placement to achieve the desired location. Roll the windows down or open the door and shoot through to get interior photos from the outside. Don’t be afraid to play around with your camera, to discover the best settings for Car Photography. Understanding your camera is the key, and knowing what ISO you can go up to in specific circumstances without getting too much chaos and grain is crucial.

Apart from this, detail shots are critical for the car inside pic. Note any specific attributes, such as the stitching on the seats. Car enthusiasts adore photos of attractive details.

How to leverage a one-light setup?

Soft lighting can do wonders when shooting still photos, like car interior images. Use this method to start your car interior photo session with a basic one-light setup. It works with almost any camera and lens (based on the lens, you’ll need to take your composition and subject distance into account).

You would need a simple softbox plus a Speedlight that can be activated off-camera. If you don’t have someone to help you hold the softbox while you capture, you’ll also require a light stand and perhaps a boom arm to place the light precisely.

Speaking of the basic setup, you may only need to put the light from the opposite side of the object. According to the vehicle, you can turn the wheel or take the roof off. Also, remember that you can unlock doors to position your camera precisely.

Additionally, you can alter your location and composition and try a few more photographs if the exposure appears to be good. No matter where you place the camera, the exposure will remain constant as long as the light doesn’t change.

Now, why does this work? A delicate and supple highlight is cast on all surfaces when it is pointed at by the softbox, which transforms the small Speedlight into a vast soft light. Bring the light close without intruding into the frame for the best results.

After shooting with light from above, try shooting with light coming from the side and behind, and then do it again while switching sides. You won’t need to adjust the exposure. Position the light such that it is roughly at eye level with the subject.

How to use light painting to shoot vehicle interior?

Light painting is generally used for shooting car exteriors. However, few people know that it can also add an edge to car interior photography.

Car interiors are simple to photograph with a single light source and a remote shutter. As is well known, a successful picture in commercial photography is the result of combining several images. One of the popular techniques is light painting using a continuous light source.

You can use a FE 24-105mm f/4 G OSS lens and operate your smartphone camera. You can also use an LED Light Stick for light painting. Then select the best photographs in editing software like Adobe Photoshop after capturing different such images.

 

Light Painting

 

You can test this technique with various continuous light sources, even with homemade light shapers, as it is both simple and exploratory. Good results are a sure thing with correct selection and combination.

 

What items will you need to shoot car inside images?

To shoot the perfect car-inside images, you will need three things:

A scrim

Scrim is a lightweight, strong fabric material placed between the light source to diffuse or reduce brightness. Its correct usage can do wonders for your car photography. When using a scrim, place the light source closer to the diffusion fabric to create a larger and softer light.

A lens polarizer

A lens polarizer will help you eliminate the reflections and shimmers caught by mirrors and glass. By using a polarizing filter, you can reduce distracting reflections on the bodywork and make the blues in the sky appear more intense. They are incredibly affordable and can assist in improving various images, so anyone interested in taking pictures of cars and landscapes should get one.

A light source

A camera flash and light bars are a must before you start shooting car interior images. Flashes help light up the gloomy interiors and highlight colors of different details. However, try to use a softer flash to get good lighting without any harsh shadows. Too powerful flashes will create white lines on the leather or plastic, refraining you from getting a smooth interior look.

 

What features do you need to highlight in your car interior photos?

Comfort and convenience are everything when it comes to car interiors. Focus on the must-have features to build priority over reliability, cost, or brand loyalty. Here are the top features that you should focus on when shooting your vehicle’s interior:

  1. Dashboard
  2. The instrument cluster and steering wheel
  3. Seats
  4. Cupholders and armrests (if available)
  5. Sunroof/moonroof
  6. Infotainment system
  7. Third-row seating (if available)
  8. Highlight features (heated/cooled seats, navigation system, rear-seat entertainment system)

 

Consider buying a 360-degree camera for car interior 360 photoshoots. A complete spin view of your vehicle’s inside will help shoppers experience it virtually.

 

Some interior design ideas for car-inside pictures

Your numerous filters and lighting will fail to create an impression if it’s not decked up perfectly, contains wear and tear everywhere, or isn’t good to look at. Here are some interior design ideas before you kick start the car interior photography.

Putting new car seat covers

Replacing the seat coverings in your automobile with new, fashionable ones is the simplest option. Numerous colors, species, and designs are available for these upholstery covers. Any cool design from sports teams, superheroes, or other variations might be incredibly effective.

Cover steering wheels with attractive fabric

Covering your steering wheel with a premium wrap – leather or fabric – is a great way to attract buyers toward the dashboard. Additionally, steering wheel covers come in a variety of styles that can enhance the vehicle’s aesthetic appeal.

Including all-weather floor mats

Floor mats are the next visible element in your car. In addition to serving as decoration, it shields the floor panel from dirt. You can choose from several textures, hues, and materials for floor mats to suit your preferences.

LED light strips

This specific idea for car décor will help you give a lounge-like atmosphere inside the vehicle. Present-day premium vehicles frequently have ambient lighting already installed. However, using the inexpensive but stylish LED lights on the dashboard and under the panel can add even more oomph to the aesthetics.

Infotainment screens

The majority of luxury car interiors come with infotainment screens already in place. Some vehicles (or their sub-variants) will have them; however, you may easily replace these OEM components with aftermarket ones that look better and have more functionality. You can choose from a variety of options for communication and entertainment, including large touchscreens, radios, navigation systems, etc.

Repair/install USB plug-ins

A USB plugin port is useful since it allows you to charge your gadget while you’re on the road at any time. These USB ports may power your smartphones or other devices or plug into the auxiliary input of the audio system.

 

Best practices to remember

When applied in commercial photography, car interior photos help highlight minute interior details, resulting in intriguing car photography composition. So, remember to choose a form or feature and think of a refreshing method to display it. Here are a few things to give a shot:

  • Search for unique textures, patterns, or shapes. If you use covers for steering wheels or shiny floor mats, focus on them. Good car interior designs can give you a lot to choose from.
  • To fill the frame, choose an object (such as an emblem or knob) and come up close. If you add too many interior details, your car’s inside pic could lose the distinct focal point.
  • Try taking a landscape photograph from the windscreen or a pane, and play around with framing your image from the inside.

 

Tips and Tricks to Get the Best Car Interior Images

By now, you must have understood the nuances of car interior photography. To help you create top-notch car inside images, here are a few interior Car Photography Tips and tricks to follow.

The perfect location

Choosing a good location is critical even for interiors because you can still see what’s beyond the windows. Try to find a good location or shoot in a studio, to ensure that nothing distracting is visible. The optimal aperture for indoor photography is around F/4, allowing you to blur away any background coming in through the windows.

Cover as much as possible

Ensure you highlight every critical part of the vehicle, including the seats, tailgate, and everything else in between. For this, you can carry a list of necessary standard things and analyze if you require anything specific (it can be cup holders, a center console, or charging plug points).

Light up all the automotive interiors

Use a scrim and light bar for this. During the daytime, the sun can cast hot spots and areas of strong contrast, resulting in uneven lighting in your car interior photos. Making the dark areas soft using a scrim will help dilute some of the sun’s natural light.

Also, if you are shooting in the dark, you can use an Ice Light. You can either mount it on a stand or use it as a conventional light to focus the light where you want it to be. Trouble locations are typically foot wells, where heavy shadow lives, and windows that reflect the light. So be careful while capturing such elements.

Night-time shots for a car’s inside pics

LED accent lights are widely used in contemporary automobiles. Use them as much as possible to create a lovely effect. Of course, you need to experiment a lot to discover the best night Car Photography Camera Settings.

 

Night car interior

 

Here’s a cool idea: Try timing your exposure while running the engine at a high RPM with the tachometer whirling. Finally, take a picture of the windshield with a complete view from the back seat. Increase ambient lighting while keeping the illumination low.

Varying shots for interiors

Car interior photography need not be monotonous. Change your lens angle to capture various points, just like you would for the exterior. Shoot the steering wheel while seated in the back seat over the shoulder of the person in the front. Get closer to the subject, so the seat in front of you is blurry and adds dimension to the photograph. Alternately, crouch down right in front of the open door on the driver’s side and aim upward at the wheel. Your shot will appear more heroic.

 

Try the Spyne AI App for Interior Car Photography

Car interior photography is no rocket science! If techniques, effects, elements, and all these concepts feel overwhelming, you are in for a surprise. With the help of state-of-the-art, in-built, and zero-effort AI capabilities like Spyne, you can create studio-like high-impact car interior images.

Spyne Auto Console

  • You maintain accurate light and brightness by following the on-screen guide.
  • The overlay sketch helps you capture all relevant details from an accurate distance.
  • You choose from over 100+ backgrounds for your car images.
  • You can also apply customized backgrounds with one tap.
  • Most importantly, you save time and editing costs through automated editing, processing hundreds of images at one go!

Not just interior, you can shoot high-quality car exterior pictures as well, along with a complete 360-degree spin view.

Does this intrigue you? Book a free demo today.

 

Final Word

Car interior photography may not land you as many likes or shares as a vehicle’s exterior shots, but it is critical for online sales conversions. When all relevant details are available on your online retail channels, shoppers can accurately evaluate the car virtually. With these tricks and tips, along with AI-led photography platforms like the Spyne AI app, you can create high-quality and lead-converting car inside images and win more hearts.

 

 

FAQs

  • Q. How do I get sharp and crisp interior photos?

    Here are a few tips to get high-quality car interior photos:

    • Open windows/doors to reduce the darkness and shadows.
    • For night shoots, keep a lower shutter speed.
    • Increase your ISO when shooting a two-seater car interior since you won’t have enough space.
    • Use a softer but larger light to avoid shadows. You can use a softbox and camera flashlights for this purpose.
    • Consider using light painting for a continuous source of light.

  • Q. How can I make the interior of my car look nice?

    Here are a few things to do to make your car look nice: 

    • Cover your steering wheel with aesthetic fabric or leather wrap.
    • Put new car seat covers.
    • Put good-looking floor mats.
    • Gadget charger plug-ins.
    • Use proper lighting to shoot interior pictures.

  • Q. What settings should I use for car photography?

    To maintain the backdrop in focus while blurring the foreground, choose a small aperture size (f/8 and up) or a wide one (f/5 or lower). Additionally,  you should use lower ISO levels and a fast shutter speed.

  • Q. How do I start interior photography?

    Starting car interior photography can be an exciting journey. You can start by following these steps:

    1. Gather the Right Equipment: Invest in a good-quality camera with manual settings and interchangeable lenses. A wide-angle lens is particularly useful for capturing interior spaces.
    2. Understand Lighting: Lighting is crucial in interior photography. Learn how to use natural and artificial lighting to highlight the car’s interior features effectively.
    3. Clean and Prepare the Car: Ensure the interior is clean and tidy before each shoot. Remove any clutter or distracting elements, and pay attention to small details like smudges or fingerprints.
    4. Composition and Framing: Pay attention to composition and framing to showcase the car’s interior best. You can experiment with various angles to fid the perfect shot.
    5. Focus on Details: Car interior photography captures intricate details like stitching, textures, and materials. Zoom in on these details to showcase the craftsmanship and quality of the interior.
    6. Post-Processing: Use photo editing software to enhance your images after the shoot. Adjust exposure, color balance, and sharpness to make the photos more appealing.
    7. Build a Portfolio: Build your car interior photography work portfolio. You can create a website or use social media platforms to showcase your images and attract potential clients.
    8. Collaborate and Practice: Collaborate with car owners or dealerships to practice your skills and gain experience. Offer your services to friends or local businesses to build your portfolio.
    9. Stay Inspired and Learn: Keep up with the latest trends and techniques in photography. Attend workshops, read books, and learn from other photographers to continuously improve your skills.

    Remember, practice and patience are critical to mastering car interior photography. Over time, you’ll refine your technique and develop a unique style that separates your work.

  • Q. What lens for car interior photography?

    Regarding car interior photography, various lenses can be used to capture the best images. Here are some commonly used lenses:

    1. Wide-Angle Lens: Wide-angle lenses, typically with focal lengths between 16mm and 35mm, are famous for capturing a broad view of the car’s interior. They are ideal for showcasing the entire dashboard, seats, and interior space in a single shot, making the vehicle feel spacious and inviting.
    2. Prime Lens: Prime lenses with fixed focal lengths, such as 50 or 85mm, are excellent for capturing detailed shots of specific interior features. They offer sharper images and better low-light performance compared to zoom lenses.
    3. Macro Lens: Macro lenses capture close-up shots of intricate details in the car’s interior, such as stitching, textures, and buttons. They have a high level of magnification and are perfect for showcasing the craftsmanship of the interior.
    4. Zoom Lens: Zoom lenses with variable focal lengths, like 24-70mm or 24-105mm, offer versatility and convenience. They allow photographers to switch between wide-angle and detailed shots without changing lenses quickly.
    5. Fish-Eye Lens: Fish-eye lenses provide an extremely wide-angle view and can create unique and dramatic perspectives. They are perfect for capturing immersive images of the car’s interior, especially in compact spaces.
    6. Tilt-Shift Lens: Tilt-shift lenses are mainly used for architectural photography, but they can also be handy for car interior photography. They allow photographers to correct perspective distortion and keep lines straight, especially when shooting in tight spaces.

    The lens choice depends on your shooting style, the space available, and the specific aspects of the car’s interior you want to emphasize. As car interiors vary widely, having a selection of lenses in your photography kit is beneficial to handle different scenarios and capture stunning images.

  • Q. What is the best lighting for interior photography?

    The best lighting for car interior photography is soft and diffused lighting. Soft light helps to minimize harsh shadows and create even illumination across the interior space, making the images look more natural and appealing. Here are some lighting setups that work well for car interior photography:

    1. Natural Light: Shooting during the daytime with natural light can produce excellent results. Place the car in a well-lit area with diffused sunlight through windows or open doors. You can use reflectors or white sheets to bounce and diffuse the light further, reducing harsh shadows.
    2. Studio Softbox Lighting: If shooting indoors or in a controlled environment, use softbox lighting to create soft and diffused light. Position the softboxes on each side of the car to evenly illuminate the interior space without causing solid reflections.
    3. LED Light Panels: LED light panels with diffusion filters are another practical option for car interior photography. These panels provide even and adjustable lighting, allowing you to control the intensity and direction of the light.
    4. Bounce Flash: Use a flash with a diffuser or bounce card to bounce the light off nearby walls or ceilings. This technique softens the light and prevents direct harsh reflections in the car’s interior.
    5. Continuous Light with Softboxes: Continuous light sources, such as LED or fluorescent lights, can be used with softboxes or diffusion materials to achieve soft lighting for car interiors.

    Regardless of the lighting setup, it’s essential to avoid direct, harsh lighting that creates unwanted reflections and glare on glossy surfaces. Experiment with different lighting techniques and positions to find the best combination that brings out the details and enhances the beauty of the car’s interior.

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Team Spyne

Young, enthusiastic, and curious are the three words that describe Spyne’s content team perfectly. We take pride in our work - doing extensive research, engaging with industry experts, burning the midnight oil, etc. Every word we write is aimed at solving our readers’ problems.

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