From the way we pay to the way we interact – slowly but steadily almost everything shifted online, so has virtual shopping too!
In the past few decades, the concept of online shopping was alien to customers, but now it’s a multi-billion dollar industry. Words like Big Billion Days, Great Indian Festival, Mega fashion sale drives both buyers and sellers.
The reason is, not just buyers get a product at a steal deal offer, but even sellers get the opportunity to reach out to millions of customers at a click.
During COVID-19, shoppers loved online stores so much that the total retail sales jumped from 16% to 19%. Also, Statista forecasted the market size for online retails to be around $73 billion by this year-end. Now this online selling trend is here to stay!
With Ecommerce, sellers are now following the customer-centric approach which was quite difficult in the brick and mortar setup. They are constantly adding new features and services for shoppers to give them the utmost support and comfort. And having said this, each eCommerce website has its own unique features and policies.
In this list, we will walk you through some of the best eCommerce websites for you to step in 2022 and sell products online!
Facebook launched its marketplace back then in 2016, and it’s now the best platform to sell products locally. The daily active Facebook user number rose to 2.89 billion, showing how incredible the selling potential of the marketplace is!
Joining this marketplace is easier, you just have to log into Facebook, locate the shop icon, add a photo, title, description, and product category.
Also, Facebook doesn’t charge any fees to list items, sellers just have to pay 5% of the sale price. The overhead cost is a lot lesser here, and listing products is a no-brainer for both beginners and experienced professionals.
Yet another benefit sellers can get from Facebook Marketplace is access to local selling groups. Sellers can post a listing in any local/international group, buyers can directly comment, and they can reach out to them personally through Messenger.
Amazon is a revolutionary eCommerce website and has a presence across the globe. One can even say, Amazon has now become the go-to marketplace for many shoppers, because of its customer-centric approach.
According to Statista, almost 5.7 Billion users directly visit Amazon.com worldwide for any products. Fast delivery, free shipping, and rapid response to complaints are some of the major reasons behind the growth of this international marketplace. With such quality customer service, Amazon has become a trustworthy brand in the eyes of the customers.
To launch any product on the Amazon marketplace, sellers have to pay just a commission of 2%. The best part about selling here is the opportunity to receive bulk purchase orders from businesses.
As compared to all other social media platforms, Instagram’s growth trajectory is just reaching new heights every day. The number of active monthly users of Instagram is roughly a billion now, and the audience here is much younger, tech-savvy, and enthusiastic.
Clearly, Instagram allows sellers to interact with audiences visually with creative images. Be it stories, reels, ads, posts, or IGTV; selling products and attracting an audience with great pictures gets a lot easier here.
Sellers can quickly build brand awareness on Instagram by posting regularly and making the most out of the features available. They can make personal connections with customers by directly asking them their opinions about the products.
Last comes the easy Instagram ad options that can make any seller page more shoppable with powerful visual ads.
Yet another best marketplace with a vast global market share is eBay. It operates in 190 markets across the globe and serves over 180 million worldwide users.
To sell products profitably on this marketplace, make sure to advertise your products with eBay Promoted Listings. Just like Amazon, the competition here is fierce. Thus, adding high-quality and accurate product photos will give you an edge over your competitors and grab the buyers’ attention instantly.
The charge for selling items on eBay is 5%, and the listing fee is ₹15 per item. Thus, optimize your product listings quite often including descriptions and titles to increase visibility.
Tier 2 and 3 villages are still discovering the power of social media. Flipkart being an Indian E-Commerce company is dedicatedly working to grow its customer base in every corner of the country.
It’s expanding the product categories by every passing year, from consumer electronics, home essentials, fashion, to lifestyle products, the eCommerce site has it all. Hence, if you are a growth-minded seller looking for a huge consumer base from tier 2 and tier 3 cities you must definitely step into the Flipkart Marketplace.
The commission rate Flipkart charges differs from one category to another, typically between 12-35%.
Meesho has over a 65 million-plus active customer base, and the e-commerce site is popular for its product categories like – men’s wear, women’s wear, ethnic wear, home essentials, and accessories.
The USP of Meesho for sellers is it takes zero commission, hence one can start their online shop without any investment. To get started, the seller must add the GST details, bank details, pickup address, and supplier details.
To attract potential buyers, the seller must add an eye catchy product catalog. The images must cover every selling element, and for this, they can use AI photo editing tools like spyne.ai.
Because on Meesho, a user will find hundreds of similar products, but to stand unique, a seller must add a high-quality image! Spyne AI helps you do just that.
Etsy is a popular eCommerce website connecting creative sellers and crafters to buyers for handmade items. Hence, if you are on a quest for selling exclusive accessories, art and collectibles, craft supplies, digital artwork, stickers, toys, and vintage items, Etsy must be your pick.
Preferably, shoppers on Etsy look out for crafters and are ready to pay a hefty amount for any handcrafted/handmade product. The Ecommerce website empowers sellers to do what they love doing the most.
On Etsy, aesthetic matters more, hence make sure to add highly attractive pictures of your products. That’s where spyne.ai will help you click product photos and edit them within the shortest time span.
Lastly, Etsy charges a 5% transaction fee for every sale a seller makes.
The fashion and lifestyle segment in eCommerce is growing more than ever, making it the best bet for businesses. Ajio is one such popular eCommerce store that has witnessed 4X growth from pre-covid levels.
Buyers now on Ajio are exploring Indie categories, after the launch of ‘The Indie Experience’. This marketplace is considering Artisans and vendors from different corners of India to enter the seller list. Some more popular categories Ajio has recently launched are Exclusive International Labels, Capsule Collections, and Ajio Style Tribe.
So if you want to explore such a diverse marketplace, Ajio must be your pick. To register as a seller on Ajio, users must register themselves on Reliance Retail as Ajio is owned by them. The commission rate here ranges from 3-20%, depending on the price of the product.
Nykaa, also known as a trendsetter brand in the beauty industry, has lately entered the fashion and lifestyle segment. The brand has millions of highly engaged and beauty-focused audiences. Competitive pricing, wide assortment, and timely deliveries are some of the major reasons behind the growth of Nykaa.
Entering into the Nykaa fashion segment is a lot easier. Sellers just have to fill up the company registration form available on the official site.
Next comes the product listing process, where customers have to upload high-quality model-based product images. For this, sellers can use spyne.ai’s 3D rendering tech that generates lifestyle and fashion images from the phone itself. Even a flat lay picture of a saree, dress, or fabric can be generated into model images in a matter of a few minutes.
Snapdeal is among the top retail stores in India following the marketplace model same as Flipkart and Amazon. Retailers, distributors, makers, and wholesalers are eligible to be a seller on the eCommerce site.
To get started, users just have to register themselves on the sellers.snapdeal.com portal for free. Then enter the required details in the form, and wait for the team to carry out the verification process.
Once the storefront gets active, sellers can upload and list their products to start selling items on Snapdeal. There is no seller registration or listing charge levied here, but the commission rate for each sale is 17%.
Thinking about selling products online? Try this now!
After choosing the best eCommerce website comes the struggle to follow the nitty-gritty for sustaining. Because with the best marketplace, the competition is higher already. To get the attention of the customers a brand has to stay unique from the competitors. For this, one can try
- Using good resolution product images, image-rich flyers, and an awesome product description
- Addressing customer’s queries related to the product in bare minimum time
- Reviewing feedback and reviews to get a fair idea about how well your product is performing
Make sure to use the most out of the AI technologies for the smart cataloging process. For example, to get high-quality product images for your store you can use an AI-based photoshoot and editing tool, spyne.ai. It helps sellers to click product photos without any studio setup. This technology will help you cut the actual photo shooting expenses, and you will get market-ready photos within a few seconds.
We are already working with several premium eCommerce websites like Amazon, and Flipkart. Thus, our AI knows which creative works the best on different marketplaces. Along with 500x faster product photography, you will get access to 100s of on-demand creative templates. If you are struggling with catalog building, spyne.ai builds an engaging and uniform catalog in real-time.
To sum up, stepping into an eCommerce business is tedious yet rewarding. So always make sure to put the best feet forward and choose the right tool for your brand from the start itself.
Fly higher because 2022 is all about E-commerce!