Augmented Reality Is New Hope For Small Businesses. Are You Ready?

Augmented Reality Is New Hope For Small Businesses. Are You Ready?

With COVID19, businesses across the world suffered a huge loss, owing to the complete lockdown. While many events got canceled, celebrations postponed, and businesses started to work remotely, many event producers were quick to new solutions to keep their fans and audience engaged.

Many musicians and bands performed via live streaming at home to entertain their fans. Even e-commerce giant Alibaba announced that it will hold a series of 20 virtual tradeshows to support those buyers and sellers who are impacted by the coronavirus.

A step like this amid such a crisis means businesses must pivot their strategy to create virtually interactive and immersive ways to communicate with the audience or customers.

Even before businesses went remote due to the COVID19, AR and VR have been the talk of the town and one of the top trends in 2020. Earlier, only high-end businesses would use this technology for the conducting of their businesses but now even small businesses need to think of a strategy to leverage this tech to help their customers interact with objects within the virtual environment.

AR Makes Interactions Easy

AR enables businesses to create an immersive experience for the customers exploring the product.

With 3.5 billion smartphone users, which is a huge potential customer to reach, it is feasible for marketers and salespersons to give users or potential customers a unique experience using their cell phones.

Using Instagram and Snapchat filters, you can allow engaging with your brand with similar AR filters you can also allow them to place digital photos over real photos.

To boost sales many businesses are using AR to help customers experience the product or service digital enabling them to drive more conversions.

  • Furniture brans similar to IKEA use AR to their users to choose household accessories and also let them virtually arrange these accessories in their houses according to their will.
  • Brands selling sunglasses or spectacles allow consumers to upload their own images to virtually “try on” the glasses using AR.
  • In the same manner, makeup and hair products can be applied virtually.
  • Many jewelry brands also allow users to try on jewelry items virtually.
  • Similarly, apparel or clothing can be tried on by the user virtually by uploading their photos.

Timing is right

With the pandemic affecting the businesses across the industries, it is high time for all brands to adopt tech solution to provide robust consumer experience. Retail, e-commerce, real-estate, Jewelry, and beauty are some of the businesses that can easily leverage AR technology.

The COVID19 pandemic increased the penetration of consumers shopping online, pushing brands to leverage high-end technology solutions such as AR and VR to provide greater motivation and seamless experience to the customer. To conclude, the adaptability of AR tech will be quick and profitable.

Written By - Younus Sideeq on 28 Jun, 2020