Doesn't matter if you are a footwear business or a seller, you need some great visual content for your shoes so that you can use them for purposes like marketing, branding, and most importantly, selling online. But due to the marketplace competitiveness, you have to make sure that you get the best and most creative shoe images so all your products on eCommerce sites stand out and attract much more attention than the other products.
And if you are here searching for new ideas and inspirations regarding shoe photos, then you have come to the right place, as in this blog, we here at Spyne are going to talk about the various Tips & Tricks and DOs & DON'Ts of Shoe Photography.
Tips and Tricks For Great Shoe Photography
As a startup that has done countless footwear shoots for well-known brands, we are here with some of the best tips and tricks that you can use to make your shoe photography even more interesting and eye-catching.
1. Prepare Your Shoes In Advance
It is very important for you to pre-plan every aspect of the shoot so that you do not face any unexpected challenges at the time of the shoot. However, the most important thing to prepare is the footwear. Make sure that the shoes are clean and shining so that they can look their best under the right lighting.
2. Light Your Products Properly
When you are planning the lighting setup, see to it that the light is neither too harsh nor too soft. And this is due to the fact that harsh lighting can make your images overexposed at some places and underexposed at others. And with Soft Lighting, it will be difficult for you to capture detailed Oriented images of the shoes, which brings us to the next tip.
3. Pay Attention To Details
A keep eye for detail is what you need at the time of a shoe photoshoot. The more detailed oriented your images are, the better impression they leave on the buyer for your brand. So make sure to get some nice closeups for your illustrations.
4. Get The Right Cameras And Lenses
Camera and Lenses both play a crucial role in how your shoot is going to turn out at the end. And since you want commercial images that will be seen by thousands of people, always choose a professional full-frame camera as they can capture images in much higher resolution and also produce great results even in varying shooting environments. What lens you should choose again depends upon your shooting conditions. But since you do not require a shallow depth of field in shoe photography, you can go with something other than the prime lenses.
5. Experiment With Angles
The one thing that you do not want your photography to be is monotonous. So to keep your shoe images from being boring, try out different shots and angles just like you would do in any other photography to get different and innovative images.
6. Use Simple Backgrounds
Selecting a background is also one important decision that affects the overall look and feel of the final images. So when you are choosing a background, just make sure that it is not distracting so that it doesn't take away the viewer's attention from the shoes. But that doesn't mean that you are just left with the white background option. You can still use other backgrounds as long as they go well with the shoe.
7. Retouch Your Product Photos
Editing and Retouching your images is an essential step in the process of getting your desired professional shoe images. No matter how great your images look right out of the camera, each and every one of them needs to be processed. Post-processing basically makes up for all the efforts that were lost at the time of shooting the product. If you are shooting eCommerce images for online marketplaces, then you have to retouch the images and remove their background to replace them with a white one.
DOs and DON'Ts of Shoe Photography
Just like any other photography genre, here also you have to follow a few DOs and DON'Ts if you want your final images to look like the ones that you see in magazines and hoardings.
Clutter The Photo
You need to keep the frame free of all the unnecessary elements. Having a lot of things in the frame just distracts the viewers. And since you want the spotlight to be on the shoes, you need to keep the framing as clean as possible. However, you can use a few props here and there if they fit the context.
Use Harsh Lighting
As we discussed, hard lighting can make your photos look unprofessional and unflattering. So make sure that you have the right lighting setup that is neither harsh nor soft.
Shadows also appear when the light is either harsh or from just one side. So to avoid shadows you need to have reflectors that you can place opposite to the light so that you do not end up with dark shadows.
Keep Your Focus Sharp
With Commercial Photography like this, you do not want to use shallow depths of fields or soft focus. And this is due to the fact that buyers want to see sharp product images rather than artistic images.
Effectively Crop Your Images
Cropping can help you make the composition better as well as also emphasize your subject in a better way.
Click A Lot Of Images
Click a lot of images at the time of the shoot so that in the end you may have a lot of images to select the best from.
Think out of the box and take attention-grabbing shoe images. Think of different colours and props that you can use for the shoot.
As you are reading this, you probably came here for ideas and inspirations. Hence here are some of the best shoe photography ideas and inspirations that we could find.
1. Shoot With Models
2. Use Props
3. Lay Shoes Flat
4. Floating Shoes
5. Use Context
6. Catch Them In Action!
Here Are Some More Shoe Images For Your Inspiration
Shoe Photography is all about the appeal and due to this, you have to make your shoe images pop so that no buyer can miss them. Going through this blog's DOs & DON'Ts and all the Ideas and Inspirations for Shoe Photography can help you execute a great shoot that will not only look great but also help you boost your business.