What Is Brand Identity?
Every successful brand that you see today has a concrete laid foundation in terms of brand identity. And if you are planning to be as renowned as them, then you too need a proper plan, the right visual content and a perfect platform to showcase it all. And that is what we are going to talk about in this blog in detail.
Brand Image is something through which people perceive your brand from a distance. Your identity is what speaks for you. It helps you clearly communicate your brand’s vision in an easily understandable way to the audience.
Creating a brand identity for yourself is a lot about determining how you want people to see your brand. And once you have done that, you need a strategy to bring that vision to life.
Why Is It Important To Have A Brand Identity?
Before you get to know how crucial it is to have a brand identity for your business, you have to understand that your Brand Image is not just a logo or a visiting card. It is much more than that. It is something that stays with your business, unlike a tagline or a catchphrase that can be changed whenever you want.
Your identity is what helps you stand out among all your competitors. Not only that, but it also helps you get credibility. To give you a clear perspective, brand identity is something that will help you a lot in the long run. And once you completely understand your brand persona it becomes much easier to work from there to establish a brand identity.
How To Create A Memorable Identity For Your Brand?
As we said, the first thing that you need to determine is the vision that you want your brand identity to convey. And it’s just smooth sailing after that. And to help you understand the process, here is what you need to do to go about creating an authentic brand identity for your brand.
1. Decide On A Brand Name, Logo and Tagline
While starting a business, this might be the first thing that someone would do. But you have to make sure that your brand name, the logo as well as the tagline give a clear idea of what you do as a business. This will again go a long way to help your brand get the recognition it deserves.
2. Get The Right Visual Content
This might be one of the most crucial steps in creating a unique brand image. And this is due to the fact that the first and foremost thing that someone notices about a brand is the visuals that the brand pushes through marketing and branding. And since the audience does not have a lot to go on, they form a first impression of the brand on the basis of those visuals. Hence you need some of the best photos and videos for your brand that can increase the chances of you making a strong and positive impact on the viewer.
And if you are a brand that needs the right amount of attention, then we here at Spyne will be happy to help with our Creative Shoots. Being an AI-Driven Tech Firm, we have been in the photography industry for some time now, and we understand what kind of content will work for a brand.
We can get you the right captivating visuals that will attract a lot of attention. This will drastically help you on your quest to establish a brand identity.
If you would like to see some of our work, you can check out a glimpse of our latest fashion shoots here. And if you would like to jump-start your brand marketing, all you need to do is write to us at [email protected], and we would get back to you as soon as we can.
3. Create a Unique Website
Once you have all the right content to represent your brand, now you need a unique platform to showcase them. And a lot of you might think that social media is the right place to do this, as it can give you a great reach. But that is not all you need, you also need a website since no business can work efficiently without a professional website. Here is an article that you can refer to if you would like to understand Why Every Brand Needs A Website?
So if you’re on board with creating your very own professional website then we here at Spyne would like to introduce you to Webbr. It is a powerful website building tool that can help you design and create your professional website in just 7 minutes. Having a website has never been this easy, you can create one in just 3 steps without any tech team. The Website Building Tool also provides you with an assistant to help you out with all your queries and questions. Plus, they always have great offers which make the tool more cost-effective. So if you are looking to build a brand, you should definitely check out the 35+ premium website themes that Webbr provides.
Some Dos and Don’ts For Your Branding Strategy
Do: follow a theme for all your visuals. Everything from your logo to your social media postings should have the same theme so that people can easily tell your visuals apart. This is a great way to create a brand identity.
Don’t: clutter your timeline. And the best way to do this is by keeping everything short and simple. From your social media captions to your YouTube Videos, keep everything as concise as possible. And this is due to the fact that everything that is short and crisp easily grabs the attention of your viewers.
Do post frequently! Whether it is your Instagram Account or YouTube Channel, you have to understand that the first few weeks of a new account on either of these platforms are very crucial as they decide your reach in the upcoming months. So upload as much content as you can to maximize your brand visibility.
Don’t: imitate big brands. The well-established brands that you see today already have a great identity and can do whatever they like without hurting it that easily. But to grow, you can not follow the methods that they practice today. You have to make sure that all your social media bios are short and to the point.
Creating a brand identity for your business is much more simple and easier if you have a place and more importantly, the right visuals and the best website to showcase it all. So if you are planning to make a name for your brand in the market, then we here at Spyne can help you out in the marketing and branding aspect of the process. Reach out to us at [email protected] and we would be happy to help.