If you’re a car dealership, getting people interested in buying your cars is perhaps your biggest challenge. Here’s one way to grab more eyeballs: hire a professional photographer. If you don’t have one on staff, consider hiring one who specializes in car background photo editing. These experts know how to make sure that every photo is perfect for marketing purposes—and more importantly, for selling cars online.
However, getting an expert on board is not always economical. Instead, you can use photo editing applications to help you create stunning visuals without professional assistance to boost your vehicle sales. Regardless of the means you pick, your car images will need heavy-duty editing.
In this blog, we look at why automobile background photo and video editing is necessary for your dealership and how you can get it.
Car Dealerships Need Background Photo Editing
As a car dealership, you need to be able to show off your vehicles properly everywhere, including the internet. And with the rise of social media and online reviews, it’s more important than ever for dealerships to stand out from the competition. That’s why photo editing is essential—it can help you get noticed by potential buyers.
Without professional photography and image editing (that includes background removal and replacement in car images), chances are that potential customers will turn away from your website before even checking out the great deals you have available!
How professional car images (and videos) boost sales
A professional car background photo editor can help you create more attractive Vehicle Display Pages (VDPs). Proper car background photo editing brings attention to the vehicle, taking focus away from the surrounding clutter. As a seller, you need your cars to always be the center of attention in your images and videos.
Studies show that professional product images improve conversion by up to 40%. Now that is a huge number! Suppose a potential buyer sees an ad on Facebook with beautiful images. They’ll be more likely to click on it as compared to a less visually appealing advert or text-only ads without imagery. Top-quality visuals will help you out here.
As per HubSpot, people remember only 10% of the information they hear after three days. When paired with relevant visuals, they retain 65% of the info, making images and videos extremely important for brand recall. Not just that; Google studies have found that 56% of buyers could be convinced to buy a vehicle by showing them 360-degree car videos, without even test-driving it!
360-degree interactive videos provide an immersive experience to viewers. Also, it can be used to highlight features – like dents and damages on used cars or accessories and add-ons for new vehicles – making the process more transparent than ever before! This improves the overall customer experience on your car dealership website or auto marketplace, thus strengthening your brand image.
Professional car images not only help your listings feel more upmarket, but they also boost your click-through rates, conversion rates, and overall sales numbers. The internet has evolved from a text-centric platform to a visual-centric one. This means that buyers are constantly looking for a visually rich experience.
Why you need a car photo and video editor
Automobile photoshoots are essential, but a car photo editor is the most vital tool to make your pictures look professional. By removing the cluttered, noisy background in post-production, you can make your vehicle stand out in the pictures. Background removal improves the feel of your car images – replace the backdrop in your raw photographs with a new one of your choice (even custom ones with your dealership branding).
Of course, you’ll need professional editing software for this, like Adobe Photoshop, Adobe Illustrator, PicMonkey, etc. You can either hire someone that has the necessary skills, or you can learn to run image editing applications yourself.
You can opt for automated image editing software as well, like Spyne. You don’t need to learn how to use complicated applications; you only need to upload your pictures to the necessary software and let the system take care of the rest.
Spyne’s AI-powered platform can even edit 360-degree videos for you. Not just that, it can instruct you on how to shoot such videos using overlay guides in the smartphone app. Compared to manual editing, this way is quicker, simpler, and more affordable.
If you want to increase your sales in this digital world, you’ll need aesthetic pictures for your car listings. You’ll need high-quality images (and videos) for that, requiring professional car background photo editing – it could be the difference between a sale and no sale. If you haven’t selected an image editor for your car dealership, we suggest you do it now!