In the world of online car sales
Photographs are the only tools available to buyers for evaluating a vehicle. Any compromises in this department could cost you a substantial number of sales. Random images with cluttered backgrounds clicked in a parking lot or a street don’t look professional. If buyers land on your website and find such pictures showcasing your inventory, they might jump to a competitor. If you want your business to succeed, you must avoid this scenario.
With custom car photo backdrops for your inventory images, your VDPs (Vehicle Display Pages) will look much more professional. Also, shoppers would trust your brand more, making it more likely for them to buy from you. Long story short, using good-looking backgrounds of car images for your car inventory will positively impact your online sales.
How to Create Custom Car Backgrounds Using AI
To enhance your inventory and boost your sales, you will require this tool that can give you the results that you are looking for. To create a custom background, all you have to do is follow these steps:
- Start by clicking on the “upload an image” button on top.
- Now select the car image that you want to customize the background for and upload it.
- After uploading, select the custom car background that you want. You can go for a studio look or any outside look. You can even select whether you want to mask the numberplate of the car or not.
- After finalizing your options, click on the button “Process”. Within a few seconds, our tool will transform that car image by adding your selected custom car background.
- After previewing the results, click on the download option to download the final resulting image. You can download it in any format and even share it on social media platforms.
AI-powered edition solutions
AI-powered car background editing platforms, like Spyne AI, make things a lot easier! All you need to do is select the appropriate backdrop, and voila! The software automatically changes the original background of your car pictures with a new one, and that too in a matter of seconds! No need for expensive studios, photography crews, or any professional help. Image background replacement using this AI tool is super easy, affordable, and extremely quick.
Importance of Customization in the Car Image Background
Customization is essential for your digital inventory or car merchandising, as high-quality visuals represent your brand and make you stand out from your competitors. If you use a custom background rather than a stock wallpaper or a transparent background for your car images, it will definitely help your branding efforts. This strategic choice can significantly enhance your branding efforts and upgrade your brand's visibility in the market.
Benefits of Custom Car Background Images for Dealerships
Attract consumer attention
The competition in the online car market has grown multi-fold in recent years. There are plenty of players in this space, all fighting for consumer attention. That’s why it is vital for you to stand out from the crowd (in a good way, of course!).
Give your VDPs a consistent look
It doesn’t matter where you shoot your car images; if they all have the same backdrop, you’ll create a consistent look for your VDPs. This will improve the overall look and feel of your website, making your business seem more professional. Using randomly shot images – click on a street or your dealer lot with other cars poking into the frame – will give a littered, unprofessional look to your online retail channels, bringing down the visual appeal.
Help create a brand identity
With consistent backdrops for your cars, you can create a brand identity for your business. You can create a template – complete with your dealership or marketplace logo smartly integrated into it – which will then be featured in all your car photographs. Also, if you create a premium brand image, you can easily upsell your cars. Of course, your inventory should consist of premium (and good quality!) cars that won’t cause trouble after they roll into the buyers’ garages!
Gain consumer confidence
When potential customers land on your dealership website or online marketplace, they’ll judge your website even before they judge your cars. If the images you’ve used look unprofessional and have messy backgrounds, they might not feel comfortable buying from you. On the other hand, high-impact custom backdrops will give your inventory a professional look. Only when your brand seems legit will you be able to push shoppers to make a purchase? The cars, deals discounts, etc., all come into play later.
Better sales conversions
Combining the above factors will give you one result – better sales conversion through your online retail channels. Compared to listings with unprocessed, cluttered pictures, listings with good-looking car photo backgrounds generate a lot of interest. With the proper lead generation tools and an easy purchase journey on your website, you’ll see a rise in your sales numbers in no time! Customizable backgrounds allow you to use custom backdrops. It helps to give the photo a more polished and professional appearance.
Trends in Car Background Designs
Custom car background wallpapers follow several trends in the automotive industry. Let’s explore these trends:
- Personalization: Car buyers seek individualized images of their chosen vehicle, with options to customize colors and features.
- Realism: High-quality, life-like images that capture the vehicle's details, textures, and finishes are in demand.
- Contextual Settings: Images placing the vehicle in real-world scenarios to help buyers envision the car's practical use.
- Interactive 360° Views: Interactive images that enable viewers to explore the car from different angles and examine its features.
These trends reflect the industry's effort to provide customers with a more engaging and personalized car-buying experience.
Use Cases for Custom Car Backgrounds
Custom Car Backgrounds can be used for a variety of purposes. Here are some examples:
- Car manufacturers can use this tool to create marketing materials for new car models, such as brochures, websites, and social media posts. By doing this you’ll be able to engage more customers.
- Car dealerships can use this tool to create virtual showrooms, showcase their inventory of cars, and promote special offers.
- Car rental companies can use it to create a more visually appealing online booking experience for customers.
- Digital automotive auctions can use this tool to showcase their vehicle. Enhance the presentation of their vehicles, creating a visually appealing atmosphere that captures the attention of potential buyers.
These are the few use cases of custom car backgrounds that can be used with the right creativity; custom backgrounds can be used to enhance any type of visual communication.
In today's competitive market, the importance of custom car backgrounds cannot be overstated. Online car sales hinge on images as the sole medium for potential buyers to assess vehicles, and compromising their quality risks significant sales losses. This AI-powered custom car image background tool not only enhances the overall professionalism of Vehicle Display Pages (VDPs) but also instills a sense of trust and brand identity that sets your business apart in a highly competitive market.
As a result, you can expect a noticeable increase in sales conversions, making custom car backgrounds an indispensable asset for achieving success in the online car sales industry.