Car-rotating platforms are gaining traction among car dealerships. They have become a crucial part of the photography and videography process. In turn, more and more dealerships have started investing in them. From the shopper’s perspective, they’re a must-have as well. In a recent US survey, 3000 male and female consumers were asked their views on the rotating car display platform. The result? Just over 90% of them saw virtual car walkarounds as an important element for research and purchasing. As a dealership, this is an opportunity you wouldn’t want to miss. This comprehensive guide to the best car rotating platform is all you need to get started!
What is a Car Rotating Platform?
A car-rotating platform is also called a vehicle turntable or a car revolving platform. As the name suggests, it is a circular platform that rotates the car places on top of it. Mainly, it comes in two types: motorized and manually tuned. The uses of this tool are quite abundant.
First introduced in 1839, the turntable was used to rotate steam engines. Now, it can be seen in garages to ease the vehicle’s reversing onto a busy roadway. For car dealerships, it acts as a photography device. It comes in handy when shooting 360 view of a vehicle, providing powerful results.
When we talk about setups, there are two primary ways for it: above-ground and in-ground. The above-ground one lies on top of the flooring. Thus can be constructed without many alterations. However, the in-ground variant is in level with the floor. In turn, requires excavation for installation.
Key Benefits of Using a Turntable for Cars
Over the years, car revolving platforms have become an essential element in commercial and residential work. On one hand, they make it easy to park and maneuver without reversing. While at the same time, car studios make the most of them for shooting 360 car view. But why have they gained such popularity? What are the key benefits? Let’s look into it:
Increase Productivity
In most situations, car rotating platforms can speed things up. They allow efficient rotation, adjustment, and positioning of vehicles. That too without manual intervention. In turn, this reduces processing time and keeps operations smoothly moving.
Better Safety
The next advantage is safety. Everyone agrees there’s nothing scarier than reversing into a busy street. Especially at night and during peak hours. With a spinning car platform, you can easily rotate around and face the street head-on.
Versatile Usage
While parking and garages are mostly where you see turntables, there are many other uses for them. For dealerships, they act as sales and marketing tools. Car display rotating platforms are often found in showrooms to promote vehicles.
Cost Effective
In the long run, there are various financial benefits of a car show rotating platform. Think of it like a one-time investment. You can showcase almost any vehicle on it. Even for 360 car photography, one turntable is enough to shoot your inventory.
Car Rotating Platform for 360° Car Photography
By now, you know there are several use cases of a car revolving platform. From garages to showrooms, studios, and even manufacturing, it is compatible in every situation. Here is how a dealership can avail it’s benefits in car photography:
Transparency
Dealers can show each nook and cranny of their vehicle. Be it the interior or exterior, everything can be shot with ease. This, in turn, boosts trust and credibility among shoppers.
Immersive Experience
Most people visit a showroom so that they can inspect cars from every angle. Imagine if doing that were possible online, on the dealership website. Wouldn’t it make the shopping process so much more convenient? Through 360 photography on a car turntable, you can deliver this experience as well.
Improved SERP Ranking
Providing efficient car buying and browsing means more and more people will visit your website. This will make your website appear as a trusted source for information. In turn, leading to better SERP rankings.
How Spyne Uses a Car-Rotating Platform for AI-Powered Shoots?
360-degree car photography is created by combining high-resolution images of the vehicle from various angles. Integrating automated image solutions and AI-driven enhancements can further improve the end result. Here is the step-by-step process of how Spyne combines AI and car car-rotating platform to provide the best visuals:
- Shoot a 360 car walkaround video: First, you need to shoot a quick video walkaround. Car-rotating platforms can also be used here. Don’t aim for perfection, just get a clear shot and call it a day.
- Upload it on Spyne: Next, head to Spyne’s website or app and upload your video. You don’t need to buy any membership or package to do this.
- AI gets to work: Then watch how our AI tool extracts the video to produce a 360 catalog of your vehicle. No hassle or hard work, only seamless results.
- Make edits as you like: Now, AI will suggest necessary edits to improve the image quality. Here you can also implement your own changes with unlimited customisation options.
- Download and share: Finally, you can download the images and videos to share on your website.
Spyne’s AI Car Studio + Rotating Platform Combo
Now, you could go through the hassle of getting a car rotating platform for sale, installing it, and then clicking images. Maybe even renting a studio with a turntable, along with a photographer for good images. Or you could choose Spyne. Here you’ll get access to an AI-powered car studio with a rotating platform for the best quality visuals. It also offers:
- Efficient 360 capturing: Shoot every angle of your vehicle without having to move around.
- Better quality visuals: Edit and manipulate images to complement your brand. Choose from 100+ personalisation options and templates.
- Hotspot Integration: Share details about features in detail without spending any time on marking through AI hotspots.
- Automatic Cataloging: Reduce shooting time and save money on professionals as Spyne’s AI automatically creates a catalog for you.
- Ricoh Theta Integration: Capture interiors in the best quality possible with seamless Ricoh Theta Integration.
Future of Car Rotating Platforms with Spyne
As times are changing, technology is becoming a crucial part of car merchandising. Especially AI integrations have gained quite an audience in the last year or so. Here are some of the rising trends that will affect the future:
- AI-powered virtual showrooms: Bid farewell to physical showrooms as car showroom videos are stealing the show. Shoppers are relying on convenient shopping practices, and having an inventory on your website is the best way to support it.
- AR test drives: With a digital-first approach, buyers have turned to online test drives. By using AR technology, you can easily offer these to them. Such that they can test drive the vehicle from the comfort of their homes.
- Chatbots and virtual assistants: 24/7 assistance is what people are looking for. Deliver it to customers with AI chatbots and virtual assistants. Clear doubts in a blink without even having to put in any effort.
- Endless personalisation: Don’t forget to add your personal touch to every visual. Choose from a hundred different customisation options to truly match brand identity. All this while saving on expensive studio and editing costs.
- 360 car spin with interactive hotspots: As attention spans decrease, dealerships shift to new ways of engaging viewers. Car 360 spin videos with hotspots are the best way to achieve this. Be sure to share details for every feature.
Conclusion
Car rotating platforms are versatile tools with many usage options. For dealerships, they can be a game changer if used correctly. They are like your personal photography assistants and can turn the vehicle as you want to get clear images. But imagine if the same were possible without spending thousands on a physical turntable? With Spyne, you can enjoy this too. It offers an AI-integrated virtual studio with a rotating platform to simplify the photography process, especially because embracing a 360 rotating car is no longer an option but a necessity.
