How to Optimize Ecommerce Product Catalogs for Better Sales

How to Optimize Ecommerce Product Catalogs for Better Sales

Ecommerce is growing like never before. The pandemic has changed the course of online shopping, pushing more and more users to shop online. The total ecommerce sales are predicted to be anywhere between $67-$84 billion in 2021. The successful giants that are benefiting from this online wave have robust business models and understanding of their consumers thoroughly.

However, there are several things that are very crucial for any business. One of them is to have a visually appealing product catalog that creates a lasting impact and helps a business in driving better sales. But how do you optimize your ecommerce product catalogs for better sales? 

3 ways to optimize your ecommerce product catalogs for better sales

In this blog, we’ll discuss 3 proven ways to optimize your ecommerce product catalog. You need to understand that a quality catalog not only creates a greater impact but also the stats reveal that 9 out of 10 visitors will make a purchase only if a product is visually represented well in the ecommerce product catalog. 

 

So, a better and visually attractive and optimized product catalog means better conversions. So, here are 3 ways to improve your catalog. 

 

Make your products live faster

The first impression is your website or your listing. A lot of ecommerce platforms and sellers failed to update product data in the real-time, which leaves customers dissatisfied about the particular brand or service. You need to understand that updating your listing in real-time is highly important but we can not underestimate its challenges. 

 

“Out of stock” notification can literally hurt your customers, there are some marketplaces such as Amazon that impose penalties on sellers if any of their products are out of stock. 

Well, there could be a lot of challenges:

  1. Delay in photoshoots of your products
  2. Higher turnaround time in manual image editing
  3. Manual product catalog management

 

There are a lot of product catalog management tools that help you to automate your product data update in real-time. For product photoshoots, you can use a mobile application to shoot your images. The app also helps you with the real-time editing of these products. With faster product shoot and seamless image editing, you can make your products live faster onto the platform. 

High-quality Product Images 

Professional and standardized images that fall in line with your brand images are crucial for any business. You need to make sure that the images you use on your website are high-quality, clean, and sleek that attract the eyeballs of your potential customers. 

Product shoots and image editing can take a lot of time, however, with AI tools you can shoot and edit your images in real-time. The shoot application helps you click images that are marketplace-ready and customized according to your brand guidelines. The app is supported with a gyroscope and smart overlays that allow any user to shoot professional images. 

The application has an inbuilt image editing tool that helps you edit images in seconds 500X faster at 1/4th the cost of manual editing. 

Make sure you:

  • Click images from the right angles
  • Remove image background that’s dirty and messy
  • Add a new background customized according to your brand image
  • Create marketplace-ready image 
  • Generating a realistic shadow
  • Processing high definition images

 

SEO Optimized Catalog

Make sure your images and product descriptions are optimized in a way that your products appear on google search results when a user Googles about a particular product. According to statistics, more than 85% of all product searches begin on Google or Amazon. Make sure your catalog is highly optimized so that you can outfox your competitors easily. 

You need to understand that keywords can help you up your game and give you an edge over your competitors. 

In fact, you should also make sure that your catalog is mobile optimized because most searches come from mobile devices. Here’s what you can do to make sure your product great customer exercise to your customers:

  • Use big fonts to make product info readable 
  • Use fonts that are easy to read on mobile screens
  • HD quality product images that are zoomable.
  • Work on your CTAs to drive urgency. 

 

Improvements to your ecommerce product catalog will prove highly beneficial for your business. Working on the above parameters will help your drive better conversion and create a lasting impression on your customers. 

Written By - Younus Sideeq on 13 Nov, 2021