According to a report by Animoto, 93% of companies claim they got new customers because of their video content on social media.
And this is due to the fact that videos are slowly becoming the heart and soul of marketing campaigns. A marketing campaign without videos is like pizza without cheese. And who would want a pizza that has no cheese? Similarly, a marketing campaign without videos rarely appeals to the viewers. And there are many reasons why videos have become this crucial part of marketing, especially short videos. While longer videos might be equally effective, they can be more taxing in terms of time and money. And hence, short videos are gaining more and more momentum. Let's take a look at different types of short videos and the value that they can add to your campaigns.
Reels is an Instagram feature that allows creators to share 15 or 30-second clips with music and AR effects. While reels are predominantly used for the purpose of entertainment, if employed correctly in your marketing, it can be a huge advantage. Creating a reel is one of the easiest ways to create digital content, however, creating a reel that would entice its watchers enough to get the desired response, is not. Before you dive straight into making a reel, remember you only have a few seconds to either gain or lose a client, so use those seconds wisely.
GIFs too are a great way to get people's attention. Hence, rather than posting a bunch of pictures one after the other, brands are now combining all those images to come up with GIFs.
Behind The Scenes (BTS)
Behind the scenes, videos present a unique and fun way for businesses to connect with their audience. Consumers are often removed from the process, and what they witness is simply the end product. And therefore, these videos allow the audience to see the efforts that went into making a particular project. In addition to a peek into the process, they also get to see the people involved in making the project possible. This not only creates a personal connection with the audience but also gives them a deeper understanding of a project
Product Explainer Video
As seen above, Product explainer videos have witnessed a boom in recent times because of their affordability and effectiveness in growing a business. These videos illustrate all the features of the relevant product and of course, people can better understand the product since they can see while simultaneously listening to the explanation. Thus, no matter what product or service you're pitching, an explainer video will help you drastically expand your customer base
The importance of videos has seen a rise in popularity with the coming of the Covid-19 pandemic. A study by ClickZ shows that 80 percent of consumers have increased their consumption of digital content since the COVID-19 outbreak. So if you want people to engage with your brand then video marketing is a must. And if you're looking for a good place to get your video marketing started then Spyne is a one-stop solution for your needs.
Spyne with its end-to-end AI automated technology can provide you with the best visual content. Speed and efficiency are at the pinnacle of our value propositions and we are one of the only companies in India that provide these services at 30% lower rates. So, collaborate with us to complement your brand with the best videos and photography services.