Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
Is it your dream to watch your store transformed into a big brand? But you’re just stuck in an endless cycle of confusion? If your answer is yes to both, then you have landed on the right page. A quick read through this blog will give you a clear vision and help you start your big journey.
21.8% of the world’s population buys online, which represents 1.66 billion people. And that's a huge number of people to impress if you wish to establish a brand. While there are many strategies that can be employed, most of them require extensive resources. And while it may work sometimes, most of the time the end result does not justify the efforts. So, we have come down to one strategy that is relatively simple and much more effective. The strategy? A Photoshoot.
How Can A Photoshoot Help You Accomplish All That?
1. Deciding Factor
| 93% of consumers consider visual content to be the primary deciding factor in case of purchasing decisions.|
In the absence of the real product, consumers have only images to rely on. And hence, the way the product images are presented becomes quite essential. So Accurate and attractive images are the way to go as they impress the viewers and convince them to give the product a chance.
2. Influence Of Covid-19
The most lucrative change that Covid-19 has brought about globally is- driving more and more traffic online. Which in turn, is driving all businesses, big or small, to establish their businesses on e-commerce marketplaces. While this is taking the competition a notch higher for sellers, it is also pushing more and more people to make their purchases online.
In the times before Covid, many people were wary of making their purchases online. However, the pandemic changed this for many people. Priya, is one amongst the many. Being afraid of online scams, she never ventured into the e-commerce market. However, the pandemic changed this for her. While she urgently needed a steam machine, she had no other option but to purchase one online. Many others have been similarly influenced by Covid. Infact, according to a study, in Brazil, online sales surged 66% in 2020
So now that the online competition is increasing and at the same time the number of online shoppers are increasing, it is the prime time for you to give nothing but the best. And a good photoshoot is the way for it.
3. What People Demand Is An Experience
Consumers are not just looking for products. They are looking for products that can give them a vicarious experience. And this can be done only through a professional product photoshoot. A professional shoot, such as the one from Spyne, gives your product images the precision that it needs in order to provide the customers with an experience.
4. Photoshoot Represents Your Brand Image
People know your brand through the products it sells. And people initially know your products through its images. This is the cycle that decides your brand image. If you want to transform your store into a brand, then you have to make it look big and reliable. And nothing does that job better than a photoshoot that is likely to be seen by anyone who shops online.
At Spyne, we have mastered these propositions and work towards providing our clients with a photoshoot that will help their store transform into a brand.
Just A Few Quick Facts About Us:
So get ready to witness your store's transition by getting a magnificent photoshoot from Spyne Now!