In 2018, as per Internet Retailer’s analysis, online business accounted for over 50% of global web sales. It means more and more businesses are bringing their assets online, and more and more are purchasing from these marketplaces.
So, whether you are selling online or offline, your business needs a product catalog to showcase your products and services. It is one of the efficient ways to grab the viewer's eye and increases the chances of sales. One of the most significant ingredients for your product catalog is the professional product images that help you in attracting the viewer's attention.
With mobile traffic growing insanely and the ability of digital catalogs to store an enormous quantity of items, businesses have inclined towards creating elegant, personalized, and intuitively-designed digital product catalogs to help users to search more precisely and effectively.
A catalog is one of the principal components of any business that reinforces brand and product awareness. It is a consolidation of a database of information on all the products that are available to be sold or ready to be launched. It helps you to inform and educate your audience about the product and services and grab the attention of the viewer towards the product.
While studying modern consumer behaviour, Big Commerce revealed that 82 percent of cell phone users research purchases online before buying the product even when they anticipate buying it from a store. As per Accenture, 72 percent of B2B organizations prefer to conduct product researches online before buying the products. It determines how necessary e-commerce cataloging has become for businesses if you want to foster, sell your product, or bring it online decisively.
Also Read: Best Business Photoshoot Ideas
Cataloging and Achieving Goals
The majority of your business depends on how you sell and where you sell your products or services. Here is how you can achieve the goal of higher sales through cataloguing.
1. Starting With An Online presence
Before everything, you need a website to get your assets online - a place of a product catalog that will serve as your inventory - and help you spread your products across marketplaces to take off your business.
2. Do Not Sell Anything
While you launch available products in the market, you need to make sure that you have to sell them at the desired marketplace that suits your business. Since you need to pay a commission to sell your products online, you will have to showcase the best of products that you are sure about. This will not only create a great impression on the potential customers but it will also limit any irrelevant content that might tarnish the image of your brand.
3. Categorizing Your Products
One of the best ways to increase your sales while dealing with e-commerce cataloging is categorizing the related items in one place, and providing alternative insights to the customers while searching for a product.
For example, there is an enormous number of sellers on Amazon who try to show you related items when you search for any product. Say, you are looking for a Fastrack watch, relevant items will start appearing as you open the product to read the specifications, (different watches - similar to the one you are looking for) allowing you to choose the most relevant.
Even Amazon has picked up this seemingly effective strategy to show related products that are usually brought together. For example, If you search for a badminton racquet, it will show you a pack of shuttlecocks alongside the racquet in 'Frequently brought together' section, which makes buyers realize the requirement of shuttlecocks when they buy the racquet, helping you sell another product.
4. Automate your e-commerce Catalog Management
Getting online, exclusively, means saving time, making a robust online presence, and vigorous brand awareness. To expand your product base, make sure you automate your marketplace strategically.
There are plenty of tools and software that will help you in managing the ecommerce catalog of your marketplace and enable you to steer your inventory.
Softwares such as Sellbrite, ChannelAdvisor, Pattern, CedCommerce, and GeekSeller allow you to work with multiple shopping carts and popular marketplaces like Amazon, Shopify, eBay, Alibaba, etc. It enables you to easily synchronize the database and manage inventory across the sales channels. It saves your time to micromanage your products in the e-commerce catalog and allows you to have centralized control over inventory.
These software tools will allow you in:
1. Multi-channel listings
2. Focus on direct sales
3. Repricing, and
4. Improving online presence
Tip: While you deciding on product pricing, make sure you offer freebies on product delivery. It is highly likely that the visitor will purchase the product. According to a study done by PayPal and ComScore, 72 percent of users will not buy the product if the shipping prices are high.
5. Make it user-friendly
The quality of your catalog determines the visibility of your products. So, make sure the pages of your e-commerce catalogs are user-friendly and engaging. It will make sure your product is easily searchable. This is where the SEO comes in - Search Engine Optimization, which helps you in boosting the rank of your product on Search Engine Result Pages (SERPs). However, SEO will not help you alone unless you have:
a) The user-friendly layout of your pages
b) A relevant and attractive title
c) Appealing 360-degree professional images
d) Product Category, and
e) Relevant Keywords
6. Using Specific Keywords
How you do get your product on the first page of every related web search?
Keeping yourself updated with the latest Marketing Trends, using specific keywords and optimizing your content in an easily indexable way can help you reach out to the right audience.
Say you are selling camping gear. You want to reach out to the users searching for things like tents, backpacks, airbeds, and other items you have in your stock. To achieve this, you need to optimize your website and use specific keywords to attract buyers.
Now the point is that you are not just offering these products, you need to sell them. Therefore, using keywords like 'tents, airbeds, backpacks' won't do your job. To get more traffic, you need to use more specific phrases or keywords to lure the customer. According to Moz, Longtail Keywords constitute over 70 percent of online searches, so using phrases like 'all-weather tent for 4 people,' '2 Person Camping & Hiking Tent, Under Rs X tend' etc can help you in achieving your goal of being easily searchable.
Use Professional product images
In our previous blog, we outlined Why professional product images are imperative for any business? Since 22 percent of product returns are due to a product they bought looked different from what pictures represented, your e-commerce catalog must have high-quality multiple images that best depict your products. It helps your catalog to attract the buyers and helps your business to cut down the return rates and increase the CTA.
Here are a few general tips to manage your e-commerce catalog to improve your sales.
Keep the layout simple and elegant - Use uniform font, style, size, and color
Page and Product alignment - You should sort your products as per their quality. Place your 'best selling' products towards the right or left side of your catalog page.
Cross-selling - Cross-sell your products by placing similar products together
Cross-channel marketing - Use multiple channels to reach out to your potential buyers, say through an email, to increase your engagement and brand awareness by 166%.
FAQs - Answer some Q&A's that are frequently asked by the consumers about the product. It helps them to make an informed purchase.
Pictures are everything - With product description in your catalog, provide multiple HD images with a uniform background to attract the eyeballs of the viewer that drive him to click the "Buy Now" button.
And, here at Spyne, we help you with high-quality and high-dimensional product images for your business that will boost your conversion rate by 15 percent to 50 percent. Whether you are into the lifestyle, furniture, retail, or any other business, we guarantee that pictures clicked by our professional photographers will increase your CTR rates.