Online shopping has become a crucial part of our daily lives in this digital world. With the rise of e-commerce platforms like Shopify, businesses can now quickly sell their products online. But with so many online stores out there, how can you ensure that your products stand out from the rest? The quality of product photography has a huge impact on online sales. So, this makes it a major factor in the e-commerce industry.
Shopify is a powerful e-commerce platform that makes it easy for businesses to create their own online store. However, creating a successful online store requires more than just setting up a Shopify account and listing your products. You need high-quality photos that showcase your products in the best possible light.
In this guide, we’ll go over everything you need to know about Shopify product photography, including why it’s important, how to shoot items for your Shopify store, and how to optimize your images for maximum impact.
What is Shopify Product Photography?
Shopify product photography refers to taking high-quality photos of your products for your Shopify online store. Hence, these photos are crucial for showcasing your products in the best possible light and convincing potential customers to purchase. Shopify photography includes taking product photos, editing them, and optimizing them for your online store. To create compelling product photos for your Shopify store, you must invest in the equipment, such as a high-quality camera, lighting, and editing software.
You’ll also need to learn how to shoot and edit product photos to create visually appealing images that accurately represent your products.
How Does the Quality of Photos Affect Sales?
High-quality product photos can have a significant impact on your online sales. In fact, studies have shown that product photos are one of the most essential factors in a customer’s decision to purchase a product online.
According to a study by BigCommerce, 67% of consumers say that the quality of a product image is “paramount” when purchasing online. Additionally, 22% of online returns are due to the product looking different in person than it did in the product photos.
Therefore, it’s essential to have high-quality product photos that accurately represent your products. This will help increase your number of visitors, sales and reduce the number of returns and dissatisfied customers. Product photography services ensure that photos’ quality is good and sales are handled.
Shopify Product Photography for Shopify Online Store
Now that we understand the importance of high-quality product photos for Shopify let’s dive into how to shoot items for your online store.
Shopify Product Image Requirements
Before you start shooting shopify product photos, it’s essential to understand the platform’s image requirements. Hence, here are some of the key parameters you need to consider:
Image resolution: Shopify recommends a minimum of 2048 x 2048 pixels and a maximum of 4472 x 4472 pixels, in other words, 20 megapixels.
Aspect ratio: Square product photos work best on Shopify, with a recommended aspect ratio of 1:1.
File size: Images must be under 20 MB in size. You can also add upto 250 images of a single product.
Image format: Shopify supports JPEG, PNG, and GIF file formats.
It’s also worth noting that Shopify recommends using a white or light-colored background for your product photos. Therefore, this helps to ensure that your products are the image’s main focus and eliminates any distractions that may take away from your product’s appeal.
Optimizing Images for Your Shopify Store
Once you’ve shot your product photos, optimizing them for your Shopify store is essential. Shopify product photos are usually optimized through these tips as well. Here are some key tips to keep in mind:
Use a photo editing tool: Use a photo editing tool like Adobe Photoshop or Canva to edit your photos and make them look professional.
Remove the background: Use a background removal tool to remove the background from your photos and create a clean, white background.
Add branding: Add your branding to your photos by including your logo or company name. So, this will help to create a cohesive look and feel for your Shopify store.
Use consistent lighting: Use consistent lighting throughout your photo shoot to ensure that your photos have a consistent look and feel.
Use high-quality images: Use high-quality images that accurately represent and show your products in the best possible light. Customers are more likely to purchase products when they can see them clearly. Several product photography services can do this for you.
Show different angles: Show different angles of your products to give customers a better understanding of what they’re purchasing.
Include lifestyle shots: Include lifestyle shots of your products to show customers how to use them in their daily lives.
Consider using models: If appropriate, consider using models to showcase your products. So, this can help customers visualize themselves using your products and create a more emotional connection with your brand.
Be consistent: Ensure your product photos have a consistent look and feel to create a professional and cohesive Shopify store.
Use alt tags: Use alt tags to describe your product photos to search engines. So, this can help to improve your search engine optimization (SEO) and drive more traffic to your store.
Test different images: Test different photos to see which ones perform the best. So, use Shopify’s built-in analytics tools to track your sales and adjust as needed.
Importance of Photography/Editing Apps for Shopify Product Listings
Photography and editing apps can benefit Shopify product listings. So, these apps can help you create professional-looking product photos without needing expensive equipment or a professional photographer.
Here are some popular apps that can help you to improve your shopify product photography for product listings:
Snapseed: Snapseed is a free photo editing app that allows you to adjust brightness, contrast, saturation, and more.
VSCO: VSCO is a popular photo editing app that offers a wide range of filters and editing tools.
Lightroom: Lightroom is a powerful photo editing tool that allows you to edit your photos professionally.
Canva: Canva is a graphic design tool that can be used to create high-quality graphics and product photos for your Shopify store.
Shopify Product Image Resizer: The Shopify Product Image Resizer app allows you to easily resize your product images to the recommended dimensions for Shopify.
So, using photography and editing apps, you can create high-quality product photos to help your Shopify store stand out.
Choosing Product Photography Services for Shopify
If you don’t have the time or resources to shoot your product photos, plenty of photography services can help. So, these services can provide professional-level product photos for your Shopify store, often at an affordable price.
Here are some popular product photography services to consider:
Pixelz: Pixelz is a photography service that offers high-quality product photos at an affordable price.
Simply Product Shots: Simply Product Shots is a product photography service that creates clean, professional product photos for Shopify stores.
Product Photography Studio: Product Photography Studio is a photography service that offers a range of services, including lifestyle shots and 360-degree photos. Alternatively, you can also have a product photography setup at home.
Zenfolio: Zenfolio is a photography platform that allows you to create a professional-level Shopify store and sell your products online.
Before choosing a service, research your options and read reviews from other customers to ensure you get the best quality product photos for your money.
Use AI-powered Image Editing for Shopify
Artificial intelligence (AI) is revolutionizing the world of photography and image editing. AI-powered image editing tools can help you to quickly and easily enhance your product photos, without the need for advanced editing skills. Spyne uses AI algorithms to perform tasks such as background removal, retouching, and color correction, making the editing process faster and more efficient.
By using Spyne, you can save time and resources while still creating high-quality product photos for your Shopify store. However, it’s important to remember that these tools may only sometimes produce perfect results and may require some manual editing to achieve the desired outcome.
19 Tips and Tricks for Shopify Product Photography
Here are some additional tips and tricks to help you shoot great product photos for your Shopify store:
Use a tripod: A tripod can help to keep your camera steady and prevent blurry photos.
Use natural light: Natural light can create a more flattering and professional-looking photo than artificial light. This is essential for fashion photography as natural lighting looks perfect on apparel.
Plain background: Use a plain white or light-colored background to help your products stand out.
Use a reflector: A reflector can help to bounce light back onto your products and create a more even lighting situation.
Use a macro lens: A macro lens can help to capture small details and textures in your product photos. Hence, this is very important in shopify photography as it can help you analyze the setup better.
Use a remote trigger: A remote trigger can help to prevent the camera from shaking when taking photos.
Shoot in RAW: Shooting in RAW allows you to capture more detail in your photos and gives you more control over the editing process.
Use a high aperture: A high aperture (low f-number) can help create a blurred background and keep the focus on your product.
Use the rule of thirds: The rule of thirds is a photography principle that involves dividing your image into thirds and placing your subject along one of the lines.
Shoot multiple angles: Shoot your products from various angles to give customers a better understanding of what they’re purchasing.
Props: Props can help to create a lifestyle context for your products and make them more appealing to customers.
Negative space: Negative space can help to draw attention to your products and create a more visually appealing photo.
Color scheme: A consistent color scheme in your product photos can help to create a cohesive look and feel for your Shopify store.
Shoot in high resolution: Shooting in high resolution allows you to crop and resize your photos without losing quality.
Lightbox: A lightbox can help to create a controlled lighting situation and eliminate shadows in your product photos.
Polarizing filter: A polarizing filter can help to reduce glare and reflections in your product photos.
Graduated filter: A graduated filter can help to balance exposure levels in your product photos when shooting in bright sunlight.
Use a diffuser: A diffuser can help to soften harsh light and create a more even lighting situation.
Use editing software: Use editing software to adjust brightness, contrast, saturation, and other aspects of your product photos.
Many e-commerce photography services have masterfully used these tips to make their services more valuable. Therefore, shopify photography website usually consists of images.
Creating high-quality product photos is essential for the success of your Shopify store. Following the tips and tricks outlined in this guide, you can create professional-level product photos to help your store stand out from the competition and drive sales.
Always consider your target audience and brand when creating your product photos. So, feel free to experiment with different techniques and tools to find what works best for your Shopify store. By following the tips and best practices outlined in this article, you can improve the quality of your product photos and drive more sales. Remember to invest in the right equipment, such as a high-quality camera and lighting equipment, and learn to shoot and edit product photos effectively.
Optimizing your product photos for your Shopify store is also essential. So, follow Shopify’s image requirements and optimize your photos for web use by compressing them and reducing file sizes. You can also use photography and editing apps to streamline the process of creating high-quality product photos. Hence, if you need more time or resources to take product photos, consider hiring a professional product photography service for the shopify photography website. So, look for a service that has experience working with Shopify and provides high-quality product photos at a reasonable price.
Finally, consider using AI-powered image editing tools to automate and streamline product photo editing. By using these tools, you can save time and resources while still creating high-quality product photos for your Shopify store.
In summary, creating the best product listings for your Shopify store requires high-quality product photos that accurately represent your products and entice customers to purchase. So, investing in the right equipment, learning how to shoot and edit product photos effectively, and optimizing your photos for your online store can improve your conversion rates and drive more sales.