Are you going to do your first wedding photoshoot as a professional photographer? If yes, you've come to the right place and if you've already done many wedding photoshoots in the past then you have definitely come to the right place. This guide will tell you everything you need to know about standing out and taking the unconventional route towards Wedding Photography.
In the photography industry, there are a bunch of deciding factors that help in differentiating average photography from a professional photographer. While an average photographer focuses on capturing the best photograph possible, a professional works on a different approach to photography. In this guide, we will talk about those different approaches and how you can step up your wedding photography game. So, whether you are a beginner or not, this guide will help you in reaching that 1% bracket where you can be truly called a professional.
What is Wedding Photography?
Wedding Photography is the act of taking pictures at a wedding ceremony. Unlike other types of photography, a wedding photographer can be expected to capture the couple's photos months before the wedding to cover the engagement ceremony. Moreover, wedding photography is about covering each and every ceremony in its entirety so that the photos can become memories for the couple.
The fact that there are so many photographers out there, the competition becomes a little tough. Now, we are not saying that your chances of standing out are low but it's just really important for you as a photographer, especially a wedding photographer, to offer something really out of the box.
Traditional Wedding Photography vs Candid Wedding Photography
There's a wave of Candid Photography going on in the wedding industry right now. Unlike traditional wedding photography, Candid wedding photography is about capturing the wedding without disturbing the subject. In traditional photography, a photographer is supposed to capture the ambiance, the guests, and the couple, couple with the guests and so on. In traditional photography, things are more planned. Traditional photographers usually insist on the guest's pose.
Traditional Wedding Photography
Candid Wedding photography
Since Candid wedding photography is about capturing real emotions, most photographers feel that it is a great way to tell stories and so do the couples. Now you must be thinking, which one is better? Well, let us tell you something that even though both of these photography styles are amazing, traditional one has been heavily used in the wedding industry, so now couples are opting for a more candid way of getting their weddings captured.
That's why we would recommend you to improve your candid photography skills as it can actually differentiate you from a majority of wedding photographer that exists in the industry.
What do Clients Expect from a Wedding Photographer?
If you are thinking that all you have to do as a wedding photographer is to click a couple of thousands of photos at a wedding then you're wrong. Wedding photography is not just about that because as a photographer, you are supposed to suggest a destination photography location, do research, recce of wedding destination, come up with ideas for a pre-wedding photoshoot if any and many other things. So, here is the list of things that are expected from you during wedding photography.
When it comes to wedding photography, every couple wants never-seen-before types of pictures. It's usually because of social media platforms such as Instagram. On Instagram and Pinterest, you will see so many wedding photography styles and unique pictures of couples. This is the reason why many couples want to follow the trend or come up with something completely new. So, be ready to show some uniqueness in your work.
In wedding photography, a photographer should always come up with a reasonable fee. In order to decide that, you should always interact with the client first. Now, we know that there are photographers out there who have fixed charges for so and so facility or service. But when you're a beginner, you don't have many options.
3. Ideas to Pitch in
Most of the time, couples come to a wedding photographer with demands, demands that can sometimes seem impossible to fulfil. So, it's your work as a photographer to show them alternatives or convincing ideas. Whether it's choosing the location or timing for a photoshoot or just the theme, as a wedding photographer, you should always be up for pitching in ideas. This is where your research plays an important role.
4. On-time Delivery
This is the point where most photographers fail. During a wedding, photographers click anywhere from 2000 to 5000 photographs. The first challenge is to select the best photos and then send them to the client so that they can choose photos for the final album. It sounds easy but in reality, it's not. The photo-sharing and selection process can take up so much time of a photographer that the delivery of the final album gets delayed. But as a beginner or a professional, you can easily share photos with the clients effectively using photo-sharing platforms.
What are some tips for Wedding Photography/Business?
Even if you are a newbie in the wedding photography industry, there are some ways in which you can come out as a professional in front of the customers and also deliver the best. Some people say that professionalism is a state of mind and we couldn't agree more. A photographer doesn't become professional by years of working and meditating at the mountain tops. In reality, a professional is the one who knows how to get the work done and win the trust of the client. So, here are some tips to improve your wedding photography as well as business.
1. Create a Portfolio Website
Your portfolio is the first thing that a photographer sees in you before hiring you. Moreover, people tend to trust something more when they can find it on the Internet. So, if you don't have any online presence, the chances of you getting hired, get slim. That's why it is necessary to create a portfolio website to showcase your best of work.
2. Own A Style
If you want to compete with other photographers in the industry, you have to have a style of your own. One of the easiest ways to do so is by experimenting. The more you will experiment with props, location, camera angle and lighting, the better you will get. Also, you can follow Pinterest to follow the trends and then think of something new. Trust us, your value as a wedding photographer will definitely increase.
3. Be On Your Toes
Weddings are generally 'chaotic' events where too many things happen at the same time. Even though it might sound impossible, but as a photographer, you are supposed to capture each and every moment of a wedding. So, whether you are doing candid wedding photography or traditional wedding photography, it is your job to cover each and everything that happens at a wedding. From the groom's shenanigans to the bride's emotional moments with the family, a wedding photographer should always be on his toes to capture precious moments at any moment. So, make sure that you are well-equipped and ready to capture photographs at all times during the wedding.
4. Be Good At Crisis Management
Now, this may not happen to you but during a wedding, things can go wrong for a photographer. From running out of batteries to camera getting damaged, there are infinite possibilities of worst-case scenarios. So, apart from being cautious all the time, you have to have spare equipment that can be used during a crisis.
5. Do A Recce
Doing a recce of the photography location is an essential part of wedding photography or any other types of photography. Once you do a recce of the location, you can come up with better ideas for the photoshoot, you can be prepared for any challenges of that location, you can find out the good spots and many other things. In a nutshell, recce gives you a pretty good idea about how the photo shoot will go.
6. Tell A Story
This goes without a saying that wedding photography is about telling the story of love. There aren't many moments in a couple's life where they get to involve so many people in a celebration. Celebrating the wedding day gives them a chance to get close to each other. So, if each one of your pictures tells a story of its own, only then you'll be able to call yourself a professional.
7. Be Reasonable
When we say 'be reasonable', we don't just mean with the prices but also with the services you offer. If you are good at wedding photography but don't specialize in wedding photography, make sure that you let the couple know that in advance. Making fake promises can really have serious repercussions in the wedding business. Also, while discussing your fees, let them know about the responsibilities you will be able to fulfil so that confusion doesn't arise in the future.
Being a beginner in the wedding photography industry shouldn't be hard if you know exactly where you see yourself in the industry. If you believe that you are the best then don't let anybody tell you otherwise. But there's a thin line between confidence and delusion. So, make sure you work hard and furnish your photography skills. Also, follow the tips given above to get attention from the client. We told you to get a portfolio website. Make sure that you upload regular blogs, photos, and videos. Use relevant keywords to improve google ranking and use other digital marketing techniques to improve your online presence.
And if you are looking forward to a Big Fat Indian Wedding, then here are some Indian Wedding Photography Ideas and Inspirations for you to make your wedding more memorable.
Indian Wedding Photos Inspirations -
And if you are going for a wedding album with an exotic vibe, then here are some of the best international wedding photography inspirations.
International Wedding Photos Inspirations -