The global automotive industry is facing a growth of 6.77% from 2023 to 2033. This proves that more and more enthusiasts are turning into shoppers. As a car dealership, automobile marketing is key to standing out and grabbing attention in this scenario. But just any marketing tactic will not do. According to various research, 70% of buyers watch online videos to learn more about products they intend to purchase. Thus, car modification videos can be a game changer for dealerships. In this blog, you will find everything you need to know about luxury car modification. Read on and explore the details.
What are Car Modification Videos?
Car modifications are a growing trend among auto owners. They are a way for them to personalise vehicles and showcase their true selves. Unlike what many think, these modifications are superficial and emotional. This is why showcasing car upgrade videos can cater to a range of interests. Be it simple DIY upgrades or complex transformations, it’s all a chance to attract potential buyers.
Imagine if you’re into transforming your car and can already see what that will look like through videos. Wouldn’t it make the process so much more convenient and build instant trust? In turn, also ensures you make purchases from them in the future. Well-crafted car tuning videos help achieve just this.
Car showcase videos show the entire process and results of altering vehicles from their original condition. You can reveal cosmetic enhancements like new paint jobs or body kits. Performance upgrades, such as engine tuning or suspension changes, are also crowd favorites. Find one that your audience likes and build that.
Types of Car Modifications Featured in Videos
The car modification market is growing at a rapid rate worldwide. More and more people are adapting to modern vehicle appearances and investing in them. Some car owners enhance performance while others customise parts. All of it is done to improve the attractiveness of the model.
Now, as already evident, there are various types of car modifications. But a few of them are customer favourites that are in demand. Here is a breakdown of each of these to include in custom car modification videos:
Wheels
Switching up factory-installed wheels with aftermarket options is the most common form of vehicle customization. It is also visually impactful for most owners. There are 4 ways to get it done: size, material, style, and design changes. Rarely, people also end up changing the dimensions of the wheel’s positions. This affects the stance, tire clearance, and potential handling.
Exhaust
The next popular choice is modifications in the exhaust system. It is a chamber that carries exhaust gases away from the engine. Doing so often improves engine performance, exhaust sounds, and the aesthetic looks of the vehicle. If focusing on aesthetic changes, one can go for axle-back exhaust, cat-back exhaust, muffler delete, or just exhaust tips. However, headers and downpipes are preferred additions when aiming for better performance.
Catback Exhaust
Apart from overall exhaust changes, many do for specific cat-back exhaust modifications. In this, the entire system is replaced, from the catalytic converter to exhaust tips. It is a more noticeable change in the sound. Additionally, one also gets performance gains by reducing back pressure. Needless to say, aesthetics also get a much-needed boost. The components in this typically include midpipe, muffler, or tailpipe changes.
Exhaust Installation
This involves the process of fitting an aftermarket exhaust system into your vehicle. It provides a visual guide for DIYers or showcases the work of professional mechanics. Removal of the stock exhaust is a key aspect of this process. At times, this also involves removing rusty bolts and tight spaces. Another thing to remember is comparing stock and aftermarket exhaust to highlight differences. Finally, you must demonstrate the installation process of the new exhaust. And never miss on sound checks.
Air Intake System Replacement
Many aftermarket air intake systems are designed and manufactured to replace factory alternatives. Typically, they replace the factory airbox and intake tubing with components that increase airflow to the engine. The result is better engine performance due to a greater volume of coll air in the combustion chamber. Intake sounds also get enhanced. Components to consider in this process are a high air flow filter, intake piping, heat shields, and mass air flow sensor housing.
ECU Tuning
Unlike all the previous modifications, this one is more performance-focused. Reprogramming the engine control unit is like reprogramming the car’s computer. This is what manages various engine parameters like fuel injection, boost pressure, and ignition timing. Doing so, in turn, increases horsepower, torque, throttle response, fuel efficiency, and rev limits. There are 3 formats of tuning an ECU: chip tuning, flash tuning, and adding piggyback ECU.
Sway Bars
Finally, anti-roll or sway bars are another popular car modification. These are suspension components that connect the left and right wheels through torsion springs. Thus resisting body roll while cornering. Moreover, it improves handling, leading to flatter cornering and increased confidence. There are two types of bars one can apply – upgraded or adjustable sway bars. The owner must pick one that best suits their needs.
Top Platforms to Watch Car Modification Videos
While car modification videos are gaining traction, not every platform offers good options. In fact, you must only watch these from trusted sources to get the best quality content. Here are several platforms where you can get a wealth of car-modified videos:
Youtube
YouTube is the undisputed king when it comes to custom car modification videos. Here, you can find a massive variety of channels showcasing their cinematic car videos. Be it a professional shop with complex mods or a passionate DIYer documenting their journey, this place has it all. This means you can find a video for any kind of make, model, or type. Some popular channels to watch are mighty car mods, donut medis, and chrisfix.
If long-form video is not your pick, and you want something more catchy and quick, Instagram is for you. It is a visual-driven platform perfect for finding aesthetic luxury car modifications. Countless profiles are dedicated to specific car makes, styles, and project builds. The best way to find content here is by using relevant hashtags. For instance, if you’re looking for a car modification of your model, search for #(yourcarmake)mods.
TikTok
Looking for quick shoes of modified cars, satisfying installation clips, and engaging transformations? TikTok is the place for you. It offers excellent short-form content with time lapses, sound comparisons, and creative edits. Finding content here is just like that on Instagram. Search for the related hashtag or follow creators in the car modification niche.
Facebook offers a more personalised car modification video experience with numerous groups dedicated to specific makes, models, and interests. You can also start discussions, share photos, and check out others’ work. Many modification shops and part retailers also have their pages here. The kind of content you view highly depends on the page and people you’re following.
Specialised Forums
Lastly, many car forums and online communities also have a specific section for car modification videos. Here, one can find photos and videos of modification projects. Since all the members in the community are enthusiasts with car knowledge, in-depth discussions and build logs are common. Such forums can be found on Reddit easily. Simply look for r/carmodification to find one.
Trends in Car Modification Videos
The car dealer videos market is ever-evolving. That means many trends come and go in a blink. But then, some classics are here to stay. As a dealership producing car modification videos, it is crucial you know and apply them. Listed below are some overarching trends shaping the market:
DIY and Budget Builds
With costs rising, more and more people are shifting towards DIY transformations with limited budgets and tools. These include garage build style content that emphasises resourceful solutions rather than monetary ones.
Functionality and Performance Breakdown
Aesthetics are surely important but not as much as performance. A large group of viewers is looking for mods that look aesthetic and boost the driving experience. Thus, car tuning videos must include dyno results, objective handling tests, or lap times.
How-to Guide
Viewers want details. They are hungry to dive deep and get comprehensive, step-by-step breakdowns of specific modifications. This means videos need high-quality camera work, clear instructions, and tool lists.
Before & After Comparison
Comparison videos are one of the best automotive video marketing tactics. They show tangible changes, leaving viewers with a lasting impression. Featuring before and after dyno runs, sound level measurements, or visual comparisons is a must. These highlight the impact of a modification on the car.
OEM+ Builds
This trend specifically focuses on subtly enhancing a vehicle’s parts with higher-performance models. A key here is to pick one from the same manufacturer or period. In turn, cars can achieve an upgraded look without any drastic changes.
Technology Integration
Who doesn’t want to integrate the latest technology and gadgets into their cars? This form of car modification videos is for those people. It also has data overlays, drone footages, and cinematic editing for a better viewing experience.
Specific Communities
Content made for car modification videos isn’t supposed to be shared everywhere. No, that’s a big mistake. Instead, you must find platforms and communities with audiences looking for your content. Only then will the videos perform well.
Transparency
Audiences are looking for more honest creators in today’s times. Thus, you must be transparent about the costs, challenges, and potential drawbacks of modifications. This helps boost trust with the audience.
Sustainability
While still rare, eco-conscious car modification videos are a growing interest. Content that explores fuel efficiency or electric vehicle customisations is always welcomed. And might end up gaining more traction than expected.
How Car Modification Videos Influence Car Culture
Car modification videos are seldom just a source of information. Rather, they have a significant influence on society, specifically on car culture. So much so that they can change car purchase decisions in shoppers. Here are some ways:
Showcasing Possibilities
Car modification videos expose viewers to a vast array of modification opportunities. Otherwise, that may be hard to think about or even encounter. Viewers can get ideas for anything, be it subtle aesthetic tweaks or radical performance overhauls.
Trendsetting
Often, these video walkarounds open doors to new styles and variations. In turn, it sets new trends within the car enthusiast community. This mostly happens when a particular style, part, or technique is showcased well and gains traction. Viewers end up getting inspired and even replicating it on their vehicles.
DIY Knowledge Sharing
As budget modification gains popularity, car tuning videos become the go-to option. The videos provide a complete step-by-step guide for various modifications. Thus empowering viewers to undertake their own projects. While also fostering a hands-on and do-it-yourself ethos within the culture.
Community Building
Car modification videos often spark interest among viewers. This leads to discussion within the comments section. Sometimes, things escalate to the next stage, and a dedicated online forum is formed. Meetups and events may be organised to review modified cars in real life. In turn, contributes to shared visual language and understanding.
Product Discovery and Promotion
Most after-market parts gain traction when seen on car modification videos. Since these feature and review parts or accessories. In turn, this drives awareness and sales of the product. Some popular car content creators act as influencers, and their opinion impacts purchase decisions.
Tips for Creating Engaging Car Modification Videos
While car modification videos are popular, the market is getting saturated. This is because of the abundance of the same kinds of content on the internet. Thus, the viewers demand inventiveness. So, your video must be such that it truly connects with viewers. Getting creative is important here. You can do so by experimenting with different styles. Some other tips to create engaging custom car modification videos are:
Start high and fast
The first few seconds of a video is where you gain or lose attention. So don’t snooze. Rather, drop viewers right into the action. Hook them in with a quick sneak peek. It offers way better results than traditional wide running car footage. You can also introduce dynamic shots that are quickly paced and contrasting.
Incorporate people
People like people, people believe people, and people want to see people. While specs and facts are important, don’t forget to add a human touch. You can also anchor your story through tangible experiences. Show how the modified cars fit right into their lives, building a personal and powerful connection to the brand.
Audio grabs attention
Audio is no joke when talking about car modification videos. Engine, brake, and tire sounds can further elevate a viewer’s experience. They immerse them in and replicate a showroom-like experience. Adding voiceovers, sound effects, and other audio elements also catches attention. In turn, this helps viewers imagine what the car will feel like when driving – a crucial consideration.
Feature every element
Every element post modification is a chance to show off the new specs and features of the car. It shows the car stands out from the rest. If you’re making a short car intro video, only highlight the most important ones. However, for longer videos, you can share elaborate details. However, the key is to keep things clear and not force messages simultaneously. If you have much to say, consider breaking down the video into shorter ones.
Mobile optimisation
More than 70% of people globally watch car tuning videos on their phones. Thus, optimising your content for the 5-inch screen is essential. Other edits are high contrast colours, extensive captions, and tight framing.
Conclusion
Car modification videos are slowly becoming one of the many popular forms of content consumed by shoppers. However, not any video works. You need to understand the audience’s needs by browsing trends and making videos accordingly. These videos also have a lasting impact on car culture and thinking. So, you need to make sure they share new ideas and engage viewers.
Getting all this right might seem daunting. But we’ve got you. Spyne offers AI-integrated video editing for dealerships. Try it out now!
