In our earlier blog, we talked on 'how to make your brand corona-ready,' but now we'll provide you with some insights on getting your business back on track in the post-COVID era.
With the current crisis severely impacting businesses across the industries, it’s very necessary for nascent brands to pick up the strategies that will help them to grow in the post-COVID era. Even how established businesses will navigate their business will determine how they will respond to the current crisis.
There several things that you can do to create visibility, reach out to your clientele and prospects, streamline your business, and eventually make it profitably, however, what is setting a trend during this pandemic is going digital. It is one of the clever ways to bring your brand back on track.
Here is how you can create your brand online and gain customers, drive conversions, and make your business resilient.
1. Launch a creative Website
Start with the most important task. And experts call it creating a stunning website. Use this lockdown to build your beautiful portfolio website to showcase all your work! There are several options available in the market but we bring you the best of all of them. Try this easy-to-use platform that helps you to launch your professional website in just 7 minutes. The platform is trusted by Photographers all across the world. It’s easy to create, manage, and optimize.
2. List yourself on Local Google Listing
Be #VocalForLocal – a trending sloganeer from our Prime Minister.
Once your website is up, list your brand and services in the local Google Listings to help your audiences and potential clients in locating you easily. Make yourself easily discoverable for those looking for you. Don’t miss adding high-quality images in your Google listing profile, website link, and Google reviews from friends and family to rank higher.
SEO can help with the ranking. For ranking higher on Google, brands and businesses tend to focus on generating more organic traffic, quality leads, and higher conversions by doing SEO. It is the best way to optimize your website for higher conversions. All you need to do is research your business-related keywords, product quality content, and optimize it using best practices. SEO is steady but also the lasting strategy that will help you to grow your business exponentially. It brings in free traffic and leads after 4-5 months of committed efforts. You can connect here if you’re looking for Free guidance on SEO.
3. Increase your social media activity
During this pandemic, most of the people are staying home, eventually leading to higher data consumption – meaning more and more people spend time online, looking at how other brands and businesses are responding. Keeping this in mind, you must create and post content to help your existing clients and new customers know how’s your brand doing amid crisis and what are you offering. What will interest them the most is how empathic you are towards the communities your serve, it is the high time for you to shine. Use proper channels to reach out to the people you serve with a proper message. Show your values in your post and engage your customers.
In social media posts, use high-quality content to attract more and more visitors to your business. Creating the quality will help you in creating a lasting impression in the viewer's mind. Need help with high-quality content?
The current situation is worrisome, but you can definitely create an opportunity out of the crisis and make your brand even stronger. The best part of this pandemic is that there’s a lot of time to improve and fix our loopholes. So, leverage the time to move your assets online to create a robust social presence across all the channels. You never know where your customer is searching for you – so the ultimate solution is to be everywhere.
If you're a photographer, you can create your stunning website here!