The looming economic recession led by the spread of novel coronavirus poses a huge challenge to businesses across the world along with a health crisis. The COVID19 altered the way businesses operate, irrespective of the category. After confining ourselves in houses for several months to contain the spread of the virus, many businesses had started to adopt multiple changes, either, to their business model or the way they functioned. More or less, all the businesses are set to adopt the “new normal.”
In this blog, we will talk in detail about the trends that small businesses must adopt in the post COVID era. There are several trends that come and go, but these trends that we will be talking about are here to stay – and businesses should find better ways of adapting and embracing these changes.
Here are five trends that your brand needs to know about
You might wonder that attracting customers is the first priority for any business, that’s correct. But, here, we are talking about attracting the powerful group of people who make up the largest consumer group – Generation Z, those born between 1995 and 2015. By the end of the year 2020, this group is expected to account for 40% of all consumer purchases.
Many experts call Generation Zers digital natives who are tech-savvy, have the ability to multitask and are driven by personalized brand experiences, forcing brands to adopt slightly different marketing approaches. So, it no longer remains confined to what you are offering but why are you offering? How can your businesses be any different from other brands? From making Gen Z a part of your workforce to your loyal customers, lead some initiatives that will have a deeper impact.
This leaves no choice for businesses to embrace AI technology. From targeting leads to personalized Chatbots driven by AI, the tech will play a major role in the competition.
Mobile users are growing
More than half of your website traffic comes from mobile phone users, and it’s growing. Those businesses that succeed in creating an impact make their brands mobile-friendly, whether it is the website or the payments. Major mobile trends that your business should be aware of.
Having a mobile-friendly website is one of the most fashionable things you’d hear too often. According to Statista, the number of smartphone users across the world has surpassed three billion and is expected to grow by several million in the coming years. Nations such as China, India, and the US are the countries with the highest number of smartphone users.
So, to attract the highest user-base, make sure your website is mobile-optimized.
As COVID19 curtailed our visits, consultations, one-on-one meetings, most of the businesses are using instant messaging apps to reach out to their customer and prospects. Since meeting in person is avoided (as of now), the brands use mobile apps to communicate.
As I said, most of the consumers have strong tech skills, they like to use the applications that are convenient. Most of the customers coming to your shop may like to make a payment using Paytm wallet, Google Pay, etc.
With people confined to their wall at home, many business experts believe that demonstration selling will be a new trend that most small businesses should look at. Live and interactive demonstrations of your product hosted by an influencer or promoter will provide your prospects with an interactive shopping experience and help you engage with your clients.
Shifting to Remote work
Work from home is becoming a new normal. As the pandemic initially forces employees to work from home – although there were challenges in the beginning but now, seeing the performance of employees, businesses have come to agree that work gets done even from home. So, this might encourage small businesses to allow their employees to work from home and cut down the costs and expenses that they would need to pay for rent for the large office spaces. Some small businesses even consider hiring freelancers to get the work done only when they require it.
|72% of consumers will not take action until they read reviews.|
If you happen to shop online, would you purchase an item with a below 3-star rating? Ahh, not even in dreams. It has become the de facto standard for businesses to establish their brands. Not that it encourages customers to make a purchase but also improves the brand image and boosts website optimization efforts.
If your customers love your pizza, highlight it to the level that people get to know that you are loved for pizza. It will not only brand your product but also boost the revenue. Know that products with ratings ranging between 4.2 and 4.7 are treated as the best-selling.
Some other trends that you must keep in mind are: