VDP or Vehicle Details Page is the automotive landing page of car ads that describes the vehicle details. It contains necessary information like the car photos and videos, model description and specifications, pricing, dealership contact details, and more.
As the description suggests, VDP is of the utmost importance for the digital presence of vehicle dealerships.
The number of visitors on your VDP page is an essential indicator of how well the digital marketing efforts are paying off. It also defined the output on your car ads if you are running any on the right keywords.
These automotive landing pages directly impacts the sales, meaning the more “hits” a car gets, the more it generates potential leads
However, if your Vehicle Detail Page isn’t getting the kind of traction that you expect, chances are that you are doing something wrong.
Your page might not be well optimized to appear on search engines. But if it is getting a decent amount of users every day and still is resulting in zero to no lead generation, it is the design of your VDP that is under question.
Today, we shall discuss what are the best design practices to improve the conversion on your Vehicle Detail Page.
Let’s get started.
What makes a good VDP or automotive landing page?
The best VDPs are a combination of high-quality professional vehicle images and accurate descriptions. It contains everything that a buyer would like to know about the car before making a purchasing decision.
A potential buyer needs plenty of detail, and it needs to be displayed in a very simple, easy-to-digest manner on the dealership’s websites.
It should consist of an enticing and easy call-to-action that makes the journey of taking the desired action, easier and quicker.
The user’s experience should be at the forefront of your design, along with the most critical details appearing above the fold.
Another crucial thing to remember is the mobile optimization of the design. Given that 60% of your potential buyers are browsing cars on their mobile phones, You should not neglect how the VDP appears on mobile.
While high-quality car images are imperative to any lead-driving design, vehicle walkaround videos and 360-degree spin displays are just as essential. 80% of customers who browsed for vehicles online thought that offering 360-degree spin displays on a website reflects fairly well on the dealer’s reputation.
What are the best tips to design the VDP that generates more vehicle sales leads?
To garner more customers and turn them into buyers, it is important to have an attractive VDP- one that converts higher.
Here are the best tips to design the VDP that converts higher on the car dealership digital market-
1. Use Real and Professional-looking Car Photos
Upload high-quality, latest photos of the actual car.
Detailed high-resolution photos will help customers see each car in detail.
Moreover, through these photos, the auto sales leads are likely to stay on your VDP longer.
Real images of cars increase the likelihood of getting a lead by 30% for new cars and 40% for used cars.
Want to know how you can get high-quality, professional images of your car inventory at the least cost and at a greater speed? We have mentioned the secret in the fifth point. You can also read it here.
Suggested Read: 5 Car Photography Tips to Produce Studio-Like Output
2. Removal of Brand Overlays
Keep brand detailing limited to the first photo, and remove them from the others. Remember to not go overboard with branding.
Reason? The visual frame of the car images on the VDP is limited, particularly on mobile. Your branding, no matter how creative, can distract from the car and end up frustrating shoppers.
Further, overlays featuring the dealership name along with contact information are often redundant as it is already displayed elsewhere on the screen.
From a practical point of view, a VDP with multiple branded vehicle photos side-by-side can appear to be cluttered and hard to scan.
3. Include Detailed Discounts and Incentives
Your Vehicle Details Page is the perfect place to communicate pricing.
Detailed pricing on the VDP helps ensure apprehensive shoppers, pique their interest and keep them focused.
Display all the incentives and discounts you offer, in your pricing stack. Make it detailed, given that this is where car shoppers spend most of their time.
Be as transparent as possible with your pricing. Even if you’re willing to go low, show that price on the VDP.
If your OEM (Original Equipment Manufacturer) won’t allow you to display the pricing below the invoice without the customer’s information, utilize an instant ePrice tool instead to capture those details.
This way you’ll be providing a great service to your customers and keeping your OEM happy.
4. Create Clear Calls to Action
The advantages of a clear call to action on your VDP go beyond generating vehicle leads. It not just helps the users to take the desired action with greater ease but helps create a positive brand perception.
Using high contrast, you must design calls to action and limit them to two to three options. Having too many calls to action will actually decrease your conversion rate. Don’t confuse the potential buyers.
Give context for your calls to action, such as placing pricing CTAs next to the final price on the automotive landing page. And make sure to always order calls to action on the page by engagement.
Don’t forget to make your CTAs as easy to use as possible. A complicated and lengthy action journey negatively impacts the motivation of the buyer, therefore, decreasing the possibility of targeted action.
5. Automat VDP Designing to focus more on core areas of business
The above-mentioned tips are highly beneficial to creating a strategic, high-conversion VDP. However, the best idea is to automate as much work as you can. Don’t get yourself involved in the expensive and tedious task of getting professional images clicked and then editing. Automate this function with AI so that you only focus on the VDP sales leads.
Spyne is helping businesses make high-quality product visuals at scale with AI. Through cutting-edge technology, AI can help dealerships click studio-like car images with smartphones through their inbuilt AI camera
Once that is done, these images can then be transformed into studio-like shots with just a few clicks, changing the background and floor, refining the shadow, exposure, angle, and everything that makes an image look professional.
Not just images, but the process of creating vehicle walkaround videos and 360-degree spin videos can also be eased through Spyne.