Why Do Real Estate Photos Need To Go Through Editing and Retouching?
Selling Real Estate is nothing like selling products on an eCommerce portal. Selling Real Estate is not just about providing people with property, it also about helping your customers attain their dream house, shops, and offices etc.
And usually, when someone is out to look for a property, the first thing that they came across is the pictures that you have used for the listings and ads. Hence the images play a major role in influencing the person's decision on whether to buy the property or not. Nobody will acknowledge an estate as their dream house as long as it is represented by some mediocre-looking images.
Most of the real estate photography is done indoors, which means that there is not much natural light for the shoot. And as you might already know, photography is all about lighting and exposure, so the photos that are pulled straight out of the camera after your real estate photoshoot are not usually stunning and remarkable. Hence to make up for the absence of the natural light, real estate agents have to outsource their real estate photo editing and retouching services to professionals, so that they can make those images look perfect and more engaging.
This can not only help bring more engagement to your listings but also help you establish a brand image and some credibility. You can use your edited and retouched image for various purposes like branding, marketing and even communication. And as the images are so essential for your business's growth, you need to leave the editing to the professionals. Professionals real estate photo editors understand all the complexities and have the technical expertise that is required to make your images irresistible to all the potential buyers.
When you get your photos edited and retouched by professionals, you always have the advantage of standing out among your competition. And even if you have great real estate images, do not think that there is no for you to look for the editing services. If you already have great real estate images, editing can make them better. You can think of editing as the cherry on the cake.
Why have Real Estate Photo Editing Services Become So Essential?
When a professional photographer is done with a shoot, he/she usually has hundreds, if not thousands of RAW images. RAW is a format that is made while keeping editing in mind. And this is the reason RAW images are pretty unflattering to see at first. You can not use RAW images before they are edited, however, you have much more flexibility and freedom while editing RAW Images rather than JPEGs. And this is the reason why you need editing for all your Real Estate Photos.
What are the benefits of Real Estate Photo Editing?
The photos that you use for all the property listings and ads are more likely to be noticed if they are photographed and edited by professionals. According to a survey, it has been found out that properties with great images tend to sell faster than the ones with average images.
In today's market, there is a long line of potential buyers who are out there waiting for a deal on their dream house, and all you need to do is get their attention. And you also have a very short window for this as we humans don't give our attention to something for long, hence you need some industry-grade photo retouching and editing services that can get you more business.
So as you are looking forward to some great photo editing for your real estate images, here are some of the tips that will definitely help you get the desired images
Real Estate Photo Editing and Retouching Tips
As we already said, most of the time your photos are restricted by the limitations of the camera and also the lighting conditions of the time that can eventually make the camera produce some unrealistic and faulty images. Hence we here at Spyne have brought some of the greatest tips of photo editing style for Real Estate:
1. Improve Composition with Cropping
Cropping is a great way of making up for the composition errors that were made by the photographer at the time of the shoot. This is one of the most underappreciated tools of editing as this can help you get rid of many unnecessary aspects of the image. With cropping, you can change the aspect ratios of the images so that they perfectly meet the requirements for various different sites and also help you stand out among the competition. This also changes the perspective of the image, which means that you can give the spotlight to the elements that you want to exhibit. All you have to do is make sure that you do not overcrop the images so that it becomes a bit misleading.
2. Use The Perfect Exposure Level
As we have already discussed, this is one of the most important aspects of images editing as brightly lit images really seem to get people's attention. And this has been proven with a survey that if people are asked to choose between 2 similar images they are more likely to pick the one that is brighter. Hence you have to make sure that your real estate images are properly lit. When the images are dark, there is a possibility that the viewer may not notice all the features and highlights of the property. So you not only have to increase the exposure, but you also have to take care of contrast, brilliance and shadows. The goal here is to make the image look as lifelike as possible
3. Enhance the Image
No matter which line of business you are in, you have to get your images enhanced as most of the time, the images from the shoot are just not effective enough. And enhancement is the push that each and every photo needs to become even more stunning. This tool helps you achieve the image that you desired for your listings and ads. For this, you need to tweak the image's brightness, contrast, sharpness, and also white balance.
4. Change the Image's Perspective
This tool helps us change the angle with which the picture was taken. This is also a great tool as a little perspective change to a photo can really make it impactful. You can also use this to treat lens defects.
5. Colour Correct Your Photos
As most of the real estate photos are taken indoors, their colours are really off. And as our goal is to make the image look more lifelike and realistic we have to make those changes in post-production to make the images look more real. This even happens with some of the most expensive cameras.
6. Remove Unwanted Objects
This tool helps our images look professional. With this, you can get rid of all the unnecessary elements that are in the frame. This also makes the image way more effective. You can remove some unwanted painting from the walls and also the elements that the photographer couldn't help exclude from the photo. This is an essential step while editing real estate photos as this gives the photos a touch of perfection.
7. Replace The Skies
Most of the time when we see real estate images, we see some brilliant skylines and clouds. And the reason the sky looks so amazing is that it is not real. Usually, for these kinds of images, the sky is taken from another innings and that image is merged with the real estate picture. This gives a dreamy feel to the photos and makes the images way more enticing than before. So if you want some enchanting images for your real estate ads then you have to try replacing the sky.
8. Add Minute Details
These are some of the minor elements that make the image look realistic and lively. This is done so that the vacant room doesn't appear to be empty or lacking. Certain small details are added to the room so that the image can give a better depiction of what the room will look like when someone has acquired it. Some of the most common examples of these are a few plants around the room, a flat TV on the wall, with a movie playing and maybe a fire in the chimney. All such elements give life to an otherwise empty room.
9. Improve Clarity
While doing Real Estate photography editing, you need to make sure that the picture is clear. This means that you need to get rid of those blurry edges. In order to add more depth to the picture, you can adjust the blacks and make them darker. But make sure that you don’t go overboard with it or else you will end up creating deeper shadows and make your property look intimidating or scary.
10. Flatten The Lighting
While the exterior of the property can be shot under natural light, to click the interior you will need to set up artificial lighting which can create uneven lighting. The easiest way to improve it is by editing the shadows and highlights in the picture.
If you want to brighten up, you can reduce shadows to create a more flat picture. Also, you can increase the highlight which whitens the picture to make it look brighter. You just need to do the opposite if you want to reduce the brightness of the picture.
11. Use HDR
In Real Estate Photo Retouching, HDR mode is often used which is basically short for High Dynamic Range. This helps in capturing the true depths of the colours that are generally not caught by a camera due to various reasons.
It is very essential for you to get the best editing and retouching services for all your real estate images. And this is due to the fact that the images that are taken straight out of the camera after a real estate shoot are rather flat and unimpressive. The composition is not great and the colours can be better. So to give them a boost, you need to get them edited and retouched by some professionals.
And if you are someone who is looking for professional image editors and graphic designers for your real estate images, then you are at the right place as we here at Spyne are an AI-Driven Photo editing and retouching company.
Why Choose Us?
We at Spyne are an Image editing company in the United States and we are here to provide all the Businesses, Photography Studios, Marketing agencies, Online Companies and eCommerce Sellers with the greatest photo editing and retouching services so that they can meet all their visual content requirements at very Affordable Prices. And not just the US, we also offer out stunning photo editing service in all of Europe.
With the help of our AI Integrated Image Editing Software, we here at Spyne are able to cut down our image editing and retouching time in half, and all of this is because of the revolutionary feature that we came up with. It is called Bulk Image Editing. With a single command, our image editing software edits thousands of photos in a single go. It takes care of all the essential and the most time-consuming aspects of photo editing like background removal, Shadow Generation, Cropping and much more. This enables us to have the fastest turnaround time in all of the US.
We deliver your images in a time frame of 24 to 48 hours. Which is 50% quicker than any other image editing company.
With our easy to use dashboard, all you need to do is click a few buttons and you can upload your photos, track their progress and also download all the resultant images directly to your system.
We also offer a trial for 4-5 images initially, to assure you that you have come to the best Photo Editing and Retouching Company.
We at Spyne provide all our clients with:
Affordable Photo Editing (Up to 30% cheaper)
Quick Turnaround Time (Up to 50% faster)
Transparency and much more.
So what are you waiting for? Reach out to us and we at Spyne will be happy to help you meet all your real estate photo editing and retouching requirements.