The growing competition is overloading the already crowded car market. But every dealer needs to make sure to stand out in the crowd to make a difference or in simple terms drive more sales.
However, with the ballooning of new online car businesses, it becomes difficult for dealerships to differentiate from other businesses. However, if you’re a dealership, you must remember that differentiation is the key.
So, how to actually improve your brand images in order to stand out from the competition and the crowd? Well, there are a lot of things you need to take into consideration. Whether it is a brand message or the company statement, you need to make sure that everything you do falls in line with your brand image.
In this blog, I’ll tell you how you can build the right brand image for your dealership. Once you understand what steps you can do to prepare your dealership, you can start focusing on how to improve your dealership’s brand image.
Know Your Brand
In order to start working on your dealership’s brand image, you need to ensure that your team at the dealership has a clear understanding of the brand internally. It includes crore elements like vision, mission and probiotics at your dealership.
To know your dealership, you must be able to answer the following questions to yourself. Sit with your teams (sales, operations, marketing) and start brainstorming about these questions, if you don’t have clear answers yet.
As you answer these questions, you’ll be able to align your teams accordingly to achieve your set goals. This audit will give you a clear picture of your vision, priorities, and communication.
Create Your Own Style guide
Now that you know what are your dealership’s core values and priorities, you’d be now able to write down your brand guidelines easily. Your teams across sales and marketing will ensure these guidelines are adhered to. Whether it is reaching out to new customers or dead leads, preparing some communication, or sending emails, your team will ensure that they follow standard guidelines.
Apart from this, you also need to ensure that your dealership uses high-quality imagery to attract customers. Almost everything online is consumed visually. You as a dealership need beautiful images of your cars to make sure that your potential customers are attracted and trust your dealership.
Plan Your Communication
In order to remain recognizable in the market, you need to make sure to use consistent communication across your dealership and sales channels. It will not only help your customers recognize your dealership but also foster brand loyalty.
There are several questions that you can ask yourself before you go out and start writing communication for your brand.
For instance, if your target audience is millennials, you need to understand where they are present the most, how savvy are they with the tech and what kind of communication fits them best. Such kinds of people even like to make the purchase of the cars online if they could. They would prefer to use website chatbots instead of visiting dealerships physically, they would rather watch 360 car videos instead of test driving the car.
To strengthen your brand image, you need to make sure that everyone in your team - from the sales team to marketing to operations, everyone should be on the same page. It will further make sure the communication is consistent.
Like I said earlier that you need to understand your target audience before you make your style guide or before you create communication for your brand. Because it will give you a fair idea about where your audience spends most of their time.
According to recent statistics, more than half of the world now uses social media.
4.55 billion people globally use social media, 400 million new users have come online in the last 12 months.
As a brand, you must leverage social media and reach out to your target audience and your potential buyers instantly. This is the best way to reach millions of people in minutes. Whether or not you gain attention from your audience, you need to understand that consistency is the key to higher engagements.
Here’s what you can do to up your game on social:
Use Quality Visual content
More than 80% of shoppers say high-quality photos can influence their purchase decision.
Leverage the power of tech to create high-quality photos for your car dealership and create a strong impression of your brand.
Spyne is an AI-based tech company that helps car businesses and dealerships with studio-quality car images instantly. You can use our AI-based white-label application to shoot and edit your car images 100% automatically in minutes. The tech is driven by computer vision and AI which helps you change the background of car images instant in seconds to studio-grade images.
The background of the below-given images has been changed with Spyne AI technology. You can also try to change the car background now!