Tips and Tricks To Properly Market Your Footwear Brand | Spyne
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Take Your Footwear Brand To The Next Level Through Effective Marketing

In today's monopoly, where a few brands like Nike and Adidas rule the market because people like to stick to their known footwear brands, we at Spyne are here to help you market your brand for maximum engagement. Since we here at Spyne are an AI-Driven Deep Tech Startup, we understand how difficult it might be for an up and coming brand to find its place in the market. But if you are a footwear business who is looking to Create A Unique Brand Identity For Your Brand, then here are some tips and tricks that you can use to get the most out of your marketing strategies.

Tips And Tricks To Effectively Market Your Footwear Brand

1. Understand The Market

Marketing your brand without understanding the customer base is like shooting an arrow in the dark. As a new brand, you need to be thorough with your market research so that you can have a clear picture of what your targeted audience expects from you and how you plan on delivering it. For example, if you sell footwear for children, you first have to understand what kind of footwear people like and purchase the most in that category. This research helps your marketing strategies become much more effective.  

2. Come Up With An Innovative Concept

Since there is a lot of competition in the market, you have to think of new and innovative ways to make your brand stand out. Every big footwear brand that you know has used these innovative strategies to create a unique brand identity for themselves that we see today. Focus on what your brand does differently and how can it help you in your quest to market your products in the most effective way possible.

3. Get The Best Visual Content For Your Footwear

To create a strong first impression of your brand, you need the right visual content (photos and videos of your footwear). The quality of your images determines how the audience is going to perceive you as a brand. Hence, you always have to make sure that you only get the best photos and videos of your products. This visual content says a lot about your brand. And if you manage to get some great images, then the audience will give you the benefit of the doubt and will hope to see similarly great products. 

And if you are a footwear brand that is looking for the right visual content for your products, then we here at Spyne can be of help. We are an on-demand photography firm that has been in the industry for long enough to have a vast evergrowing photography network that currently consists of 3,500+ Professional Photographers.

And not only we have the best photographers for your commercial shoots, but we also offer some of the best services. 

Since we are an AI-Driven Company, we use AI Automated Editing in place of manual editing, which gives us an edge over each and every photography and editing services provider. Having an AI backhand, we provide 60% faster deliveries at 30% lower costs

All our photographers are trained professionals who only use the latest photography equipment, including the best and top of the line cameras so that you, as a client, get nothing but the utmost quality content. 

And to give you an idea, here are some images from our latest footwear shoots that are clicked and edited by industry professionals.

 

Also Recommended: Get White Background Footwear Images Without A Photography Station

 

 

Also CheckCapture Stunning Footwear Images With This Step-By-Step DIY Footwear Photography Guide

 

To get such content for your brand at low prices, you can reach out to us at business@spyne.ai, and our team will get in touch with you as soon as they can.

4. Get People Talking Through Contests and Offers

Usually, new brands have to hold a lot of contests to spread work about themselves. And you too can similarly hold competitions where the winner gets a free pair of shoes etc. This way, you will be able to spread word-of-mouth about your brand quickly. 

5. Create A Website For Your Business 

Once you have the perfect plan, the best visuals and all the right components, all you need an online platform to showcase your brand. Most of you might think of social media as the best marketing platform at this time but we here at Spyne beg to differ. Social Media can give you a good reach, but it also comes with a lot of limitations. On the other hand, with your own professional website, you can interact with your audience the way you like. 

And not to set aside the fact that each and every big brand has their own professional website. Social Media and eCommerce Sites might help you initially sell more but your own website helps you create a brand image that will help you in all the years to come. 

And if you are a footwear brand that doesn't have an attractive looking website, then we here at Spyne would definitely suggest you check out Webbr. It is a powerful website building tool that enables you to create your very own professional from scratch in just 3 easy steps. All it takes is 7 minutes and you end up with an aesthetic website with the help of a tech team. With every website, Webbr also provides you with your personal website manager that answers all your queries and helps you optimise your website for maximum reach. 

Webbr helps you turn your audience into your customers. So, to give you a sneak peek, here are some of the website designs created by Webbr. 

webbr website templates

6. Emphasis On Your Customer Service

Most of the time, brands make the mistake of only talking about their products and their prices. But to establish credibility and trust you also have to mention the availability of your customer services. And to help you understand the significance of customer service let's assume you buy a shoe that looks perfect and is also priced right, only to find out later that the shoes are defective. This is where customer services come in. If the brand has good customer service, you as a customer will face no inconvenience, and this is what generally a customer expects from a brand.  

7. Maintain A Strong Social Media Presence

Social Media has proven to be one of the best ways to promote your brand at a very low cost. And not to forget that there are thousands of brands that are trying to get recognised just like you, hence, you have to make sure that you only post quality content that not only attracts people but also persuades them to buy from you. Here, you constantly have to think of ways to outgrow your competition through creativity and innovation. 

8. Try Out Influencer Marketing

This is undoubtedly one of the best strategies to promote your shoes. Here you can give your shoes to famous influencers for them to promote so that their followers can not only get to know about your brand but also buy from you. 

And as you might have noticed a lot of your brand marketing is reliant on the visual content that you get for your products. So to make a killer first impression, you can hit us up at business@spyne.ai so that we can hear your request and provide you with a quote. 

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Written By - Ranvijay Singh on 23 Nov, 2020