Guide on How to Plan Clothing Photo Shoot

Clothing Photoshoot

Table of Contents

5 Min Read

Clothing Photoshoot brings out a passion for fashion. It convinces your customer of the value of the style you represent. Fashion is really all about the first impression. Therefore, you must be very cautious when photographing clothing for your eCommerce store.

A skilled photographer can transform an ordinary dress into something enchanting, while optimal lighting can breathe life into your style. The right photoshoot can convince customers that they will look great in your clothes. A captivating photoshoot captures attention and has the potential to set trends. It is important to understand that clothing photography involves more than finding the right angles. It can be a creative and experimental process, offering unique possibilities compared to other types of product photography.

When photographing for your eCommerce store, you certainly need the basic equipment and the photo studio. But the most important is preparing your clothing collection. In this blog, I will provide you with a checklist of things to get your clothing photoshoot right.

 

How to Set Up an Ecommerce Clothing Photoshoot

To set up an ecommerce clothing photoshoot, you need to carefully plan and execute each step. Start by planning the shoot, determining the clothing and products you want to feature, and deciding on the style and theme of the photoshoot. Create a shot list that outlines the different poses and angles you want to capture. Next, assemble your team, including a professional photographer who aligns with your vision, models who fit your brand’s style, and potentially a stylist and hair and makeup artist.

Gather the necessary equipment, such as a high-quality camera, suitable lenses, lighting equipment, and props or accessories that complement the clothing. Choose a location that suits your brand’s aesthetic, whether an indoor studio or an outdoor setting. Prepare the location, set up any desired backdrops or props, and ensure sufficient lighting. Finally, arrange the clothing and accessories in an organized manner, test the lighting setup, and set up the camera. With these steps in place, you’ll be ready to capture stunning images that effectively showcase your ecommerce clothing. Let’s look at these benefits in detail:

1) Decide a way to display your clothes

 

Clothing Photoshoot Model

 

Before moving to anything, you need to decide how you want to display your clothing line on your ecommerce store. You can hire a model or use an invisible mannequin. A model will help you get the perfect picture with different styles and poses and will also help the customer relate to the product. Whereas, mannequins are affordable and do not require a lot of effort.

2) Take many shots

A customer is never satisfied with only one shot. You need to provide different images clicked from different angles to really catch a customer’s attention. 360 clothing photography demonstrates an item in full rotation so the client can look at it in 3D format. It gives more insight into the product and provides a complete picture with all the important elements highlighted.

3) Choose the lighting

Playing with the lighting of the studio can do wonders with clothing photography. Potential customers like to see all the details of an item, so obtaining lights that will work well with your camera is crucial.

 

Three Point lighting Setup

 

Three-point lighting setup will help you achieve the perfect lighting for your shoot, and if you feel inventive, you can play with the lighting as much as you want to get the perfect shot.

4) Camera Positioning

Consider your camera positioning and your background before you start shooting. For instance, when shooting for jeans, locate the camera along the hip to the feet length. While shooting tops, the camera must be placed in a chest area.

5) Choose the Perfect Backdrop

The backdrop is the most vital element of equipment required for sophisticated images. A plain white backdrop is preferred, allowing for more flexible editing after the photoshoot.

6) High Key Photography

High-key photography focuses the viewer’s attention on the subject and eliminates other disturbances in the background. It highlights the key features of the subjects and brings important elements to light.

7) Prepare your Clothing products

The time you put in preparation will save you a lot of time in editing. Ironing and steaming all your clothes before a clothing photoshoot is important. Do the fittings beforehand and use pins and laces to give the perfect style to a dress. Make sure no wrinkles are showing, and dress your models appropriately.

8) Show Important details

By including all the details you save a lot of buyer’s time by answering all the basic questions one might have about your product. Also, try to show off the details of your clothing in the photoshoot. Dress the models in a way that highlights their best features, thus bringing out the beauty of your clothes.

9) Set up your studio

With the right camera and lighting, you can set up a studio anywhere. Set up your backdrop, position your camera, and get shooting. Choose the right angles for your lighting to get the best image.

10) Editing the Final Product

Editing will help fine-tune the final product to get the best possible image. It highlights the key features of your clothing photoshoot and eliminates any distractions in the images. To maintain consistency, you can edit the image by fixing the background, cropping, and color balancing. Remember, clothing photography will do the best for your eCommerce store, so have fun and get creative. Attention to these steps will result in attractive and professional product photos that enhance your ecommerce store’s appeal to potential customers. And if you want Ecommerce Photography, we here at Spyne can help you with that.

 

Tips to Improve Your Apparel Photo shoots

Improving your apparel photography shoots is important because it attracts and engages customers, showcases product details, enhances brand perception, increases sales and conversions, differentiates from competitors, and builds a loyal customer base. High-quality and visually appealing product images catch customers’ attention, while clear and detailed visuals help them make informed purchasing decisions. By continuously refining your photography skills, you can create compelling images that positively reflect your brand and drive customer engagement and loyalty. Here are some tips to enhance your apparel photography:

1) Invest in quality equipment

Use a high-resolution camera with suitable lenses for capturing detailed shots. Consider using a tripod to ensure stability and minimize blurriness.

2) Focus on details

Customers want to see the quality and craftsmanship of the apparel. Capture close-up shots that highlight intricate details, textures, and stitching to give potential buyers a better understanding of the product’s value.

3) Use models effectively

If you choose to use models, ensure they represent your target audience and can effectively showcase the clothing. Provide clear instructions on poses and expressions to bring out the best features of the garments.

4) Consistency and branding

Maintain a consistent style and tone throughout your apparel photography to establish a recognizable brand identity. Use consistent backgrounds, lighting, and editing techniques to create a cohesive look across all your product images.

5) Customer feedback

Listen to customer feedback and take note of their preferences. Analyze which images and styles resonate best with your target audience and incorporate that knowledge into future photoshoots.

6) Keep learning and experimenting

Stay updated with current trends and techniques in apparel photography. Attend workshops, read industry blogs, and study successful ecommerce brands to gain inspiration and improve your skills continually. By implementing these tips and continually refining your approach, you can elevate the quality of your apparel photography and create compelling images that engage customers and drive sales.

 

Conclusion

Improving apparel photoshoot setup is essential for a variety of reasons. Improved apparel photos allow you to showcase product details effectively. Customers want to see the quality, design, and unique features of the clothing you offer. By capturing close-up shots that highlight intricate details, textures, and stitching, you can provide a better understanding of the product’s value and craftsmanship.

Clothing photoshoot plays a significant role in enhancing brand perception. Professional and well-executed photography reflects positively on your brand. It communicates a sense of professionalism, attention to detail, and quality. When customers see high-quality images, they perceive your brand as trustworthy and reliable, which can influence their purchasing decisions.

Moreover, by improving your apparel photoshoot, you can differentiate yourself from competitors. In the crowded ecommerce market, unique and visually appealing images can help your brand stand out. Captivating photography helps create a memorable and distinctive brand identity that resonates with your target audience.

Finally, investing in continuous improvement of Ecommerce clothing photoshoots helps build a loyal customer base. When customers have a positive experience with your brand, including visually appealing and accurate product representation, they are more likely to become repeat customers. Satisfied customers also tend to recommend your brand to others, which can lead to organic growth and word-of-mouth referrals. It is an investment that can significantly impact the success and growth of your ecommerce business.

FAQs

  • How to do a clothing photoshoot?

    To conduct a clothing photoshoot, begin by selecting a suitable location or setting that complements the style and aesthetic of the clothing. Set up proper lighting to showcase the garments effectively and minimize shadows. Style the clothing on models or mannequins, paying attention to fit and presentation. Experiment with different poses, angles, and compositions to capture a variety of shots. Shoot as many images as possible to have a wide selection during the post-production phase.

  • How to do a photoshoot for a clothing business?

    To conduct a clothing business photoshoot, set up a photography studio with proper lighting and white or light homogeneous background. Prepare the clothing items, select models or mannequins, and arrange compositions that highlight the garments. Use high-quality equipment to capture multiple shots from different angles. Afterward, perform necessary editing and post-production work to enhance the images. Finally, showcase the photos on your website, social media, and other marketing channels to promote your clothing business effectively. Consistency in style and presentation is essential for a professional brand image.

  • How do you style clothes for a photoshoot?

    To style clothes for a photoshoot, understand the concept, select key pieces that align with it, and mix and match garments to create visually interesting combinations. Pay attention to details like accessories, coordinate hair and makeup, and consider the models’ body types. Create a cohesive color palette and continuously review and adjust during the shoot for optimal results.

  • How much does a fashion photoshoot cost?

    In general, you may anticipate paying the photographer $1,156 for a two-hour fashion photo shoot. However, it’s important to note that clothing brand photoshoot cost can vary depending on various factors such as the photographer’s experience and reputation, the location, the complexity of the shoot, the number of models involved, the type of clothing or accessories being featured, and any additional services required. Therefore, the actual price may be higher or lower than the average.

Written by

Team Spyne

Young, enthusiastic, and curious are the three words that describe Spyne’s content team perfectly. We take pride in our work - doing extensive research, engaging with industry experts, burning the midnight oil, etc. Every word we write is aimed at solving our readers’ problems.

Try For Free !

Related Blogs

Book a demo

Create high-quality catalogs at the click of a button

“Spyne.ai has always been a valuable service partner in enabling SMBs in online marketplace. Excellent in handling projects. A big shout out to the Spyne team of KAMs for handling all key projects well. Kudos to the whole team!"

“Spyne is our strategic partner in helping us scale our image/photo-operations across locations and the AI has definitely helped us across the journey. I'd like to rate Spyne 4 out of 5 for the overall experience with their product and services."

Trusted by eCommerce Marketplaces Globally

Start A Free Trial Now !

Just drop in your details here and we’ll get back to you!