One of the largest and most anticipated moments on the automotive retail calendar, the NADA Show 2026 is almost here. For decades, the NADA Annual Conference has served as the reset point for automotive retail, bringing dealership operations, strategy, and technology together as industry leaders set the direction for the year ahead.
Taking place February 3–6, 2026 in Las Vegas, the show brings together thousands of dealership leaders, OEMs, and industry partners under one roof. For four days, the entire dealership ecosystem, owners, GMs, OEMs, fixed ops leaders, and technology builders, comes together to trade notes on what’s working, what’s broken, and what’s next.
However you show up, this guide walks you through what to expect, whom to hear from, and how to make the most of your time at NADA Show 2026.
Quick Facts About NADA Show 2026
Dates: February 3–6, 2026 (Tuesday–Friday), a midweek format aimed at reducing time away from dealership operations
Venue: Las Vegas Convention Center (LVCC), Las Vegas, Nevada
You’ll be in the room with:
- Dealer principals and owners
- General managers and executive leadership
- OEM and franchise representatives
- Fixed ops, service, and parts leaders
- Automotive technology, software, and solution providers
How the Week Unfolds: Nada 2026 Schedule
Think of NADA as a series of overlapping moments rather than a rigid agenda. Mornings tend to start with perspective. Afternoons lean tactical. Evenings open space for real conversations.
Tuesday, February 3: Setting the Tone*
| 8:30-11:45am | Women Driving Vehicle Retail (ticketed event) |
| 10:30-11:30am | NADA Show Orientation |
| Noon-12:45pm | Concurrent Workshops, Spotlight Series and Exchange Sessions |
| Noon-1:30pm | Super Session on “AI Disruption or AI Advantage?” (The Future of Dealership Ops) |
| 1:15-3:15pm | Concurrent Workshops, Spotlight Series and Exchange Sessions |
| 3-4:15pm | Franchise Meetings (Audi, Ford U300, Chevrolet U300, Nissan, Toyota/Lexus, and Volvo) |
| 7-10pm | Welcome Reception at Grand Prix Plaza! |
Wednesday, February 4: The Expo Comes Alive
| 8:45-10am (doors open at 8:30am) | Main Stage Event (featuring Chairman’s address) |
| 9-9:45am | Exchange Sessions |
| 10am-5pm | Expo open |
| 12:30-1:15pm & 3:30-4:15pm | Concurrent Workshops, Spotlight Series and Exchange Sessions |
| 3-4:15pm | Franchise Meetings (Cadillac, Ford, INFINITI, Mercedes-Benz, Stellantis and Volkswagen) |
| 6:30-8:30pm | NADA Academy Alumni and NextGen Reception |
Thursday, February 5: Big Picture Meets Reality
| 8:30am-5pm | Expo open |
| 8:45-10:30am (doors open at 8:30am) | Main Stage, featuring incoming Chairman’s address & the TIME Dealer of the Year |
| 9-9:45am | Exchange Sessions |
| 12:30-1:15pm & 3:30-4:15pm | Concurrent Workshops, Spotlight Series and Exchange Sessions |
| 12:30-1:45pm | Franchise Meetings (Buick-GMC and Lincoln) |
| 3-3:45pm & 4-4:45pm | Franchise Meeting (MINI) & (BMW) |
| 3-4:15pm | Franchise Meetings (Alfa Romeo, Chevrolet, Hyundai, Mitsubishi and Subaru) |
Friday, February 6: Closing Strong
| 8:45-10am | Main Stage |
| 9-9:45am | Exchange Sessions |
| 10:30-11:15am | Concurrent Workshops and Exchange Sessions |
| 10:30-11:45am | Franchise Meetings (Honda/Acura, INEOS, Genesis, Grenadier, Kia and Mazda) |
| 12-1:30pm | Super Session on “Fueling the Future: What’s Next in Vehicle Sales” |
| 1:30pm | Closing of NADA Show 2026 |
*Event schedule taken from the official NADA website as of December 29, 2025
How to Register for NADA Show 2026?
Registration is simple, but a little planning upfront goes a long way. From there, the process takes just a few steps:
#Step 1: Go to the official NADA Show registration page at nadashow.org/attend to secure your spot.
#Step 2: Choose your attendee type (Dealer/Manager, OEM, Allied Industry, International).
#Step 3: Complete your registration online with a credit card.
#Step 4 (Optional): Add guest passes or ticketed events (like the Welcome Reception) as needed.
What’s New at NADA Show 2026?
A quick look at the additions, expansions, and format shifts shaping the NADA Show 2026.
- 600+ Exhibitors in a Walkable Expo: Expanded halls mean broader coverage without the hassle of venue-hopping.
- Product Discovery Stage (Live Demos): Short, under-15-minute demos focused on real dealership tools like AI, EV, digital retail, fixed ops, shown by the teams who built them.
- Expanded North Hall: A concentrated innovation zone where dealership-focused AI takes center stage.
- Super Sessions with Operational Focus: Less speculation, more execution, especially around AI inside retail workflows.
Voices Worth Hearing at NADA Show 2026
The Main Stage at NADA sets the tone for the entire show. Beyond sessions and booths, much of the value at NADA comes from the people in the room. Their sessions go beyond motivation, offering perspectives that dealers can actually apply to running stronger, more resilient businesses. Here’s a quick look at what the main stage lineup brings to the table.
Wednesday, February 4 — 8:45 am | Main Stage
Jon Dorenbos (Former NFL Player, Performer, Storyteller)
Jon Dorenbos brings a perspective shaped by extreme highs and unexpected setbacks. He unpacks how mindset, emotional control, and adaptability show up when pressure peaks.
Mike Stanton (President & CEO, NADA)
A grounded view of automotive retail today. Mike Stanton outlines industry challenges, policy priorities, and the shifts shaping dealership operations in the year ahead.
Tom Castriota (2025 Chairman, NADA)
Representing the dealer community, Tom Castriota brings the boardroom conversation back to the NADA Show. His remarks connect national strategy with everyday dealership operations, highlighting how leadership decisions ripple through staffing, customer experience, and long-term performance.
Thursday, February 5 — 8:45 am | Main Stage
Molly Fletcher (Former Sports Agent, Author, Speaker)
A practical session on influence and performance. Molly Fletcher breaks down how trust, confidence, and consistent leadership drive results in competitive environments.
Rob Cochran (2025 Vice Chairman, NADA)
Rob Cochran offers a forward-looking dealer perspective tied closely to NADA’s strategic priorities. His session focuses on accountability, smart technology adoption, and long-term operational resilience.
Friday, February 6 — 8:45 am | Main Stage
Magic Johnson (NBA Hall of Famer, Entrepreneur, Business Leader)
Magic Johnson brings lessons from building winning teams across sports and business. He shares insights on culture, discipline, and people-first leadership that scales.
Tech You Can’t Miss at NADA Show 2026 | What Spyne Is Bringing
A lot has evolved since NADA25, and Spyne is arriving at NADA Show 2026 with dealership-ready AI built for day-to-day execution. From Vini, our 24/7 conversational AI, to vehicle merchandising with Studio AI, everything is live and demo-ready.
- AI Customer Engagement with VINI: Handles inbound and outbound conversations, qualifies leads, and follows up automatically without increasing staffing pressure.
- Smarter Lead & Workflow Automation: Cuts manual work across sales and service, keeping teams focused on high-intent customer interactions.
- AI-Powered Vehicle Merchandising: Faster, cleaner visuals that improve listing quality and speed inventory to market.
- Unified Dealership Visibility: A single view of conversations, leads, and customer activity to support quicker, clearer decisions.
- Live, Practical Demos: Short walkthroughs showing how Spyne fits into real dealership workflows.
Meet Team Spyne at NADA Show 2026
You’ll spot Spyne on the NADA 2026 show floor at Booth #7729N, where we’re showcasing how AI-native tools are powering real dealership workflows. Our team will be running live demos and practical walk-throughs all day, swing by to see the tech in action, trade notes with our leaders, and dig into what scaling smarter actually looks like for modern dealerships. Meet:
- Sanjay Varnwal, Co-Founder & CEO
- Dave Purgason, Head of Business-US
- Ash Riccio, Account Executive
If you prefer a dedicated walkthrough, scheduling a demo ahead of time keeps things easy.
Key Themes & Takeaways from NADA Show 2026
This year’s show focuses squarely on what dealership leaders deal with daily: efficiency, buyer behavior, staffing pressures, and the practical use of AI.
- Artificial Intelligence (AI): Applied use cases across sales, service, marketing, and customer communication
- Digital Retailing: Online-to-in-store workflows, transparent pricing, and cleaner handoffs across the buying journey
- Customer Retention: Repeat business strategies spanning sales, service, and long-term customer value
- Talent Development: Leadership pipelines, hiring, training, and retention for a changing workforce
- Diversity & Inclusion (D&I): Building stronger dealership cultures through inclusive leadership and resilient teams
The common thread will be practicality. For dealers want tools and ideas that fit into real operations, not slides that sound good on stage.
Closing Thoughts
NADA Show 2026 is where dealership challenges meet real, workable solutions. As conversations shift toward efficiency, responsiveness, and smarter use of AI, this year’s show puts execution front and center.
Spyne will be on the floor demonstrating how dealerships can manage high-volume customer communication, merchandising, and workflows with speed and clarity. If smarter communication, cleaner execution, and practical use-cases of AI sit high on your list, stop by Spyne’s Booth #7729N or book an appointment today and see how those ideas translate into daily dealership reality.
