The advent of social networking sites and their features such as easy-to-reach out to the customers and selling directly on their marketplace have gained popularity in online commerce and even retail.
And one such platform that has made it quite easier for the sellers to create a robust online presence and easily let followers and users shop from the platform directly is Instagram.
Tip: You don’t need a website or online presence to sell on Instagram. You can sell directly using the app. Instagram has made it easier for the small sellers who can’t afford to create a website to sell on their marketplace and similarly, Facebook is also allowing its users to sell on their platform.
From local mom-and-pop shops to top brands, businesses across the world are driving results with Instagram. According to a report, about 75% of Instagram users take action, such as clicking on the links, visiting a site, or making a purchase, after seeing Instagram ads.
Whether you have a website or not, If you are yet to start selling on Instagram, then this is the perfect time to get your business on the networking site.
Or, if you already have an Instagram account but haven’t optimized it, then, consider optimizing it today, you might be missing out on a huge opportunity.
Interested to learn more about how businesses can sell on Instagram? Dive further to learn the best tips to master your selling techniques on the social networking site.
If you want to sell on the Instagram marketplace then you must know what to sell and why to sell it. With a saturation increasing on the networking site, it is imperative for you to choose the product that is niche or something that will sell faster.
You must know that Instagram is a photo and video-sharing social media site. Use high-quality visuals for the products or services you sell. Users love to see visually appealing products and are attracted to explore more about it.
It is fine if you don’t have a product to sell. You have a passion? That will do miracles if you use it right. You can create content on what you like and put it on Instagram. You may end up receiving huge “hearts.” Traveling, crafting, singing, coaching, photography, etc. can be one of your USPs that users may like.
Over 70% of shopping fanatics use Instagram for product searches, and over 130 million Instagram users click on a shopping post at least once every month.
Pick up the niche you want to showcase, find the right audience, and create compelling visuals to post on the platform.
Tip: The most important thing to engage the audience is by posting visually attractive and creative content that makes your users come back on your profile.
Like users search your business on Google, many Instagrammers might be looking for your business profile on Instagram. So, to begin with, you need to optimize your Instagram account.
How to quickly switch to a business profile on Instagram
If you wish to connect your Instagram account with your Facebook page and manage both from a single platform, you can easily connect it with your Instagram business account.
Here’s how you can do that.
Tip: You can only connect one page to your business account.
Facebook Product Catalog is a list of files created on Facebook Business Manager that a business wants to sell.
To begin with, go to the Business Manager account that owns the Facebook page (which is linked to your Instagram business profile).
In Business Manager, you will be able to create a new catalog or use an existing catalog you might have created.
To create a new product catalog, go to Business Manager Settings and click on People and Assets. Look for a Catalogs option. Tap the “+ Add” button and select Create a New Product Catalog.
Once you’ve created a Facebook catalog, you can tag these products in your Instagram posts and stories.
Before you start selling, you need approval from Instagram. You can only submit your account for review after setting up the catalog and you fulfill the shopping guideline.
To do that Go to the Settings, click on Business, and then Sign Up for Instagram Shopping.
Follow the further steps and click on the submit button. Keep this in mind that review and approval from the Instagram team may take a few days.
Once your account is approved for the shopping, you’ll witness a new option under Settings and Business - Shopping. Click on it to turn it on.
Now you’re all set to make your sales! First, upload a photo (like a regular post). Then, click on the object you would like to tag.
Tip: You can tag a maximum of five products in each Instagram post.
How to tag?
Type the name of the product you’d like to tag. These tags must correspond to the product names in your product catalog (the catalog you create using Facebook Business Manager). Select those products as they appear in the search box. And you can tag similarly in videos.
According to a survey, 80% of respondents surveyed revealed that they use Instagram to decide whether they should buy the product or not.
Use visually attractive images and videos in each post
Instagram is a photo and video sharing app where visually attractive visuals steal the limelight. You need to make sure to use compelling high-quality product images before scheduling or drafting your post. If you do not know what kind of images you require or have no clue about the marketplace guidelines, don’t worry, Spyne is here to get you out of here.
Spyne helps top market brands such as Amazon, Flipkart, Snapdeal, Swiggy, PP jewelers, WedMeGood, OYO, Yatra, BigBasket, etc. in producing high-quality visual content for their business. We can help your business as well to create stunning visuals for your brand. To explore our shoots, click here.