5 E-commerce Marketing Strategies That Will Skyrocket Your Growth

5 E-commerce Marketing Strategies That Will Skyrocket Your Growth

The last few years have been crucial for ecommerce growth as many shoppers turned to online shopping. The recent covid outbreak has played a major role in shifting the consumers from offline shopping to online shopping since shopping physical stores have become a major challenge.


According to Statista, ecommerce sales are expected to increase up by $476 billion by 2024, which is huge. 


More and more buyers are moving online and a lot of brands are moving online to cater to the huge demand from online shoppers. This has increased the competition in the ecommerce industry drastically making it difficult for brands to stand out from the crowd. 

To make sure your brand is keeping up with the rising competition, you need to make sure you have the right strategies to implement to be able to reach the right customer and convert them. Many experts predict that no matter how long you have been in the ecommerce industry unless you keep up with the trends and strategies accordingly, it’s hard to survive.

In this blog, I’ll tell you 5 ecommerce marketing strategies that you can implement on your brand and make sure you stand out from the competition.

 

In simple terms, ecommerce marketing is all about:

  1. Driving the right audience to your website
  2. Attracting these potential customers 
  3. And improving your strategies to convert them

Now, what are the important ecommerce marketing strategies that can improve your ROI

In ecommerce marketing, you need to first ensure that you drive the right audience to your site that might make a purchase at some point in time. But how to do that? There are certain ways to attract your customers and bring them to your site and then use the right strategy and copy to convert them. 

 

Content Marketing

Whether you are new to ecommerce or have spent several years selling online, you must know that content is the king, the right content to the right audience can make a huge difference. However, content marketing is not confined to blogs and videos only but it is all those things that can be consumed by your target audience. 

Content marketing is one of the most reliable ecommerce marketing strategies that only get prominent. 

There are certain things you need to keep in mind while mapping your content marketing strategy:

  • Create content that is easy to consume for your target audience, videos are a great way to engage with your audience and they are going to be the next big thing for businesses of all sizes.
  • Make sure your content resonates with your target audience.
  • Create content that educates your potential customers about your products as it can empower their buying decisions.

Email Marketing 

Earlier, many predicted that email marketing will not be valid in coming years however it still is prominent and currently the most reliable form of marketing and will remain so in coming years as well.

In fact, it has a user base of over 4 billion people, and email marketing has an ROI of 38 dollars for every dollar spent, which means it deserves a place in every marketer’s toolbox. 

It is highly effective marketing as you can target your customers whenever you want, you don’t have to wait for them to get converted. You can use effective email marketing strategies to target your potential leads as well as the dormant leads. 

If you have a good email list, you can even drive traffic in bulk to your site and then use effective and compelling copy to convert them. According to Smarter HQ, 72% of consumers only engaged with personalized messaging. So make sure you are creating personalized messages that resonate with your customers.

  • Build your email list from scratch 
  • Target with the clear purpose
  • Keep your messages short, clear, and concise
  • Don’t give up early, just follow up

On-site Marketing

You can make the best use of your website and drive more conversions than ever. Yes, you can do so by analyzing your website properly and finding out the areas where your audience spends the most time, you can utilize the area of your website for moment marketing. Create a compelling copy that will drive them to take action. 

For instance, you can leverage on-site marketing by various means:

  • Use forms to know your customers better
  • Get them to sign up for your email. This can only be possible if you provide value to your customers
  • Provide detailed information of your products on the product pages and hook them with a compelling CTA

Paid Ads

Whether it is promoting your products or generating traffic, paid ads or pay per click (PPC) can be a highly effective marketing strategy to reach the right consumers. It is also regarded as one of the best ways to generate traffic to your site.

  • Design your ads wisely to attract customers
  • Target a specific audience as per your budget
  • Use compelling images to attract customers

Use high-quality compelling images to improve click-through rate and conversion by 40%. Spyne helps leading e-commerce brands create studio-finish images at 500X faster speed and 70% lower cost. Our AI tech is 100% automatic, meaning you can scale the onboarding of your sellers onto your platform in real-time as you can click and edit your product images directly from the AI app. 

From creating images for your ads to your ecommerce site, you can use our AI-based DIY shoot and & edit app to scale your process and save 80% of your time.

Social Media

More than half of the world's population is on social media. According to Global WebIndex,


53.6% of people use social media, globally. On average, the daily use of social media is about 2 hours and 25 minutes.


Social media is another platform where you can strategically market your products and sell them to the right people. 

It is one of the core marketing tools for businesses of any size to build a lasting brand impression and attract customers to your business. 

  • Make sure you use the right platform to reach your target audience
  • Start using Facebook and Instagram marketplace to sell your products.
  • Create visually appealing content to lure customers. 

Written By - Younus Sideeq on 23 Oct, 2021