Do you remember the last time you purchased something without seeing it properly? Also, before buying anything, you read or see people’s reviews for the product. Similarly, in dealerships, selling cars means presenting them visually. However, many dealerships only add images to their listings, thinking it would work. Well, sometimes it would, but not quite often. Buyers these days are smarter. They inspect cars completely before buying one. Therefore, if you add a short 360 car walkaround or a tour video to your listing, it would engage and increase buyers’ interest. You will provide your buyers with a car tour of both the interior and exterior from their couch, allowing them to inspect it completely.
But there’s one thing. You have to create a perfect, engaging video that can influence your buyer’s decision. So, how do you shoot one? Do you need to hire a photographer or buy expensive equipment? In this blog, we will answer all your questions, so read it till the end.
What Is a Car Walkaround Video?
A car walkaround is a 360-degree tour of a car’s visual presentation or a video tour of a vehicle. Providing a car walkaround video means you are bringing your dealership to the buyer’s home, allowing them to have a detailed 360 automotive walkaround view of the exterior and interior without physically visiting dealerships or showrooms. The 360 car walkaround video highlights the key selling points and addresses any questions or queries customers may have.
Why Every Dealership Needs Walkaround Videos?
Why do you need walkaround videos when you can just provide images? If you think the same, then you are wrong. Indeed, visuals are the most important elements to have when selling your cars online. However, it not only includes images, but you also need to provide a 360 walkaround video for cars. And yes, these walk-around videos are engaging and increase buyers’ interest in knowing more about cars. With this, you can convert your visitors into potential buyers. A trust will be built among buyers, and simultaneously will boost your sales.
How to Shoot a Professional Car Walkaround Video
Curious to know how to shoot a car walkaround video? Well, when it comes to shooting a professional 360 car walkaround video or a tour video, dealerships often think of hiring a professional photographer. But that’s just an additional expense. You don’t need someone just to shoot your cars and pay them. Instead, you can do it yourself. All that matters is clarity, lighting, and consistency. Here are some professional car walkaround tips that will help you shoot a perfect one:
1. Choose The Right Location: Whether it’s car photography or videography, there’s always one important thing, the background. Shooting your car with a noisy background might be distracting for buyers. So, pick a clean, well-lit area with minimal background distractions.
2. Perfect Lighting: Shooting a car video under perfect lighting gives a more realistic feel. Further, each finish gives a unique look in different lighting settings or environments. Professional photographers often prefer taking shots during the golden hours. It’s the period of time just after sunrise or before sunset.
3. Capture Every Angle: Let your buyers visualize your car from every angle. Start with a 360 exterior walkaround. To get the perfect shot, move slowly around the car, covering the front, sides, rear, and wheels. Then, show the interior dashboard, infotainment, upholstery, and trunk space.
4. Highlight Key Features: Every car has its own selling points. It could be a panoramic sunroof, an infotainment system, or safety features, among others. While taking a 360-degree car view, ensure highlight key features by zooming in on them and providing short, clear explanations about each.
5. Keep Your Camera Steady: A shaky video might lose your buyer’s interest. So, how do you stabilize your camera? Do you need to buy an expensive one? Well, no, you don’t have to. You can use your phone’s camera. However, to get perfectly stabilized shots, you can prefer buying a tripod or a gimbal.
6. Use 360 Car Walkaround App: Once you are done with recording the walkaround video for cars, utilize 360 car walkaround apps like Spyne. These apps do not require any manual editing. They automatically enhance your video, like lighting, color, background, etc, and generate a ready-to-publish video.
How Spyne’s Walkaround Video Tool Helps With Your Dealership Business?
Spyne is not just any video enhancer, editor, or video shoot tool. It is a car walkaround app that helps and guides you from shooting a car video walkthrough to converting it into a perfect studio-shot clip and sharing it across multiple platforms. Spyne’s AI-powered solution is specifically designed for dealerships and OEMs to grow their business using minimal investment. Here’s how Spyne’s automotive walkaround video app helps you:
1. AI-Guided Shooting: Our app guides you through each step of creating a car walkaround for dealerships. Our AI will guide you on where to position your camera, what angles to shoot from, and how to ensure consistent lighting. So, even if you are a non-professional photographer, you can shoot a studio-quality automotive walkaround video.
2. Automates Editing: With our AI-powered solution, you don’t need editing skills, nor do you have to learn editing. This tool automatically stitches clips together, enhances visuals, and ensures realistic lighting and reflection. Curious about the final result? You will get professional studio-grade visuals ready to upload within minutes.
3. 360-Degree View Integration: Spyne not just helps you create an ordinary automotive video. It helps you create interactive 360 car walkaround videos. This will give your buyers an immersive experience that engages them more and allows explore cars from every angle.
4. Bulk Processing for Dealerhips: As a dealership, you have to create and work on multiple cars and their visuals. Further, doing it manually is a challenging and time-consuming task. Whereas Spyne’s AI allows you to process videos in bulk, saving hours of manual editing and energy.
5. Boost Sales and Engagement: Dealerships using Spyne’s car walkaround app or tool have seen higher engagement, faster inventory turnover, and improved buyer trust by providing consistent and realistic visuals. Our high-quality visuals make your listings engaging yet eye-catching.
Instead of spending hours creating just a single video, produce multiple 360 car walkaround videos in a single day without compromising on visual quality.
Conclusion
The automotive world is changing faster than ever, and visuals are the driving force behind every successful car sale. A 360 car walkaround video isn’t just a marketing trend. It is a necessity for every dealership that wants to stay relevant in a digital-first market.
Providing your buyers with an immersive 360 car video walkthrough experience through Spyne will enhance their buying experience. They will engage more with your listing more which will significantly boost your conversion and sales. Bring your entire inventory to life faster, better, and more efficiently with Spyne AI. Try now!
FAQs
A car walkaround video is a short 360-degree video that showcases a vehicle’s interior and exterior in detail.
Start by choosing a perfect background that is less noisy, then look for lighting and angles for perfect shots, and highlight key features by zooming in. To steady camera tripods or gimbals. Lastly, utilize AI tools Spyne to enhance them in seconds.
Indeed, you can. All you need is to use apps like Spyne, which guide you through every process of your car walkaround video generation.
Automobile walk-around videos can boost your car sales by improving your customer engagement, building trust, and assisting buyers in making the right and informed decision.
