Total products shot: 600
Showroom photos: 15
Awards: 15
AI-edited photos: 630
Products: Diamond, Gold, Silver
Photos delivered in: Under 6 days
PP Jewellers is a signature brand with a legacy of over 40 grand years known for its craft and luxurious jewelry designs for “never-changing” Indian women. With a huge number of offline clients, the brand with 6 stores across the major cities of India wanted to build its muscular online presence and reach out to millions of Internet users or rather it’s anticipated potential clients.
The Problem?
With a new online presence and poor visual content on their platform, PP Jewellers and its sister brand, Anjum Jewels, did not make an aesthetic entry into the market with their aesthetic Jewellery designs, which otherwise could have garnered huge attention if the visuals were right.
Agreeing that high-quality pictures can increase conversion rates by up to 50% and in pursuance to make their brand presence more attractive and visually appealing, the jewelry brand turned towards Spyne to fulfill the visual content needs of its new brand – Anjum Jewels to give a new look and aesthetic feel to their potential clients.
Photo: PP Jewellers – These pictures are from their previous shoots, which clearly depicts an unprofessional showcase of jewelry products for a brand like PP Jewellers. The usage of props in these pictures, background, and the angles are totally inexplicit.
Earlier, for the photoshoot, they had hired freelance photographers who had clicked the pictures for mere presentation without considering the content distribution, picture specification, factors such as angles, clarity, and the online guidelines for shoot execution. This is where Spyne has an upper hand, privy to these technical know-hows and market standards and the best suit for any kind of shoots that you need.
Solution
Spyne, an AI-driven tech company, is a go-to place for all kinds of visual content requirements for all kinds of businesses and brands. With a network of over 2000+ photographers from across the 38+ cities of India, Spyne helps brands leverage online benefits by providing them high-quality, compelling product images and videos.
Spyne gave a perfect and unignorable visual content strategy to capture the products that helped the brand, PP Jewellers, to create a new look and feel of their platform, improve brand visibility, and increase conversions.
A dedicated team from Spyne worked closely with PP Jewellers to best understand their visual branding and presentation to achieve the best results.
Spyne assigned top photographers, who have mastered the art of jewellery photography, from its photography network to execute the shoot. The shoot was executed in accordance with the online guidelines and the discussed strategy that would help them to create an elegant look of their website.
Shoot
For the first shoot in December 2019, we shot over 318 jewelry products for their website, which included model jewelry photography of Polki, gold and silver jewellery for their new online brand – Anjum Jewels. As Spyne successfully delivered high-quality jewelry images with immaculate finishing, PP Jewellers relied on the us for another shoot for their own website.
During this time, we shot over 150+ high-end diamond and gold jewelry products which require a high level of editing and finishing to get their visual aesthetics right.
Acknowledging the quality of the product images that we delivered, Spyne got another new photoshoot of their showrooms and awards that they have won so far. In March this shoot was delivered along with 130+ Swarovski jewellery products.
Benefits Delivered
- Through analysis of what went wrong with their online branding earlier, we were able to come up with a visual content presentation strategy that allowed us to improve the shoot quality.
- Delivered high-quality images with the highest precision in accordance with online shoot guidelines
- Did different formats of shoots – white background /black background, model shoot, creative mood shoots for a robust online brand image.
- Easy and safe handling of the products.
A certain set of online guidelines and creative techniques were thoroughly followed during the jewelry photoshoot to create compelling visuals that would help the brand to create a robust brand image, improve conversions, and cut on the return rates.
Editing
With cutting-edge AI technology, Spyne was able to deliver high-quality photos with the highest accuracy, 40% faster, and at an incomparable rate. Our tech-savvy editing team rendered elegant finishing of the products within committed timelines without any requirement for the reshoot, making our clients happier than ever before.
Digital delivery, (a single click download)
The content, ready-to-be-used, can be easily accessed by the client and seamlessly downloaded from their business dashboard. During the whole process, the clients can seamlessly keep a track of shoot execution, ensuring 100% transparency.
Results
The first action of the partnership was to set balanced guidelines to maintain the proper shoot delivery, which was flawlessly done by Spyne.
This is what sets Spyne apart – not for just being a photographer but all in one solution for businesses to fulfill all kinds of photo and video needs.
With easy ordering, instant assigning of a photographer, AI-backed cutting-edge editing and manual vetting, Spyne was able to achieve 99.9% on-time delivery, with a 0.01% re-shoot rate. So, If you want to wow your customers with high-quality compelling photos and videos, then Spyne is easy to find anywhere!
Right photography with the right guidelines is what makes businesses stand out from their competitors, and increases their growth of sales.
Spyne and PP Jewellers both understanding the need for high-quality visuals, impressing customers in a few seconds, and creating a lasting impression, helped us to deliver highly successful Jewellery images to the brand. Explore what Spyne studio photography can do for you.
Else, if you want to know more about Spyne and the services we provide to all other businesses, click here.
We also helped an online lifestyle brand, ThePinkTint, with an online brand launch and stunning, quality fashion images, read the case study for more details. To download the case study click the link below:
CaseStudy-PPJewellers
Note: © All pictures are subject to copyright
