What convinces you more - a visual presentation or a text? A study reveals that the human brain processes visuals 60,000 times faster. This impression has helped the online marketplaces solve the puzzle of skyrocketing their brand awareness, engagement, Business Growth And Sales while keeping track of Latest Product Photography Trends.
Using the visual content, brands, and businesses have creatively convinced buyers in buying the products or services.
Whether you are a small seller on an online marketplace such as Myntra, Jabong, or an enterprise on an e-commerce giant like Amazon, Alibaba, Flipkart, Snapdeal, or Shopify, product images are the spotlight.
These Professional Product Images help you in boosting your sales and fostering your brand or business. So, having high-quality images for your products is inevitable.
If you are a fashion retailer and thinking to make a robust appearance on an online marketplace, you need to have professional fashion product photoshoot to capture your products before posting them online or on the e-commerce catalogue.
If you are stuck with listing your products under the Fashion category or confused about what products fall under this category before doing fashion product photography, then here is the list of items that are the branches of the fashion category.
Here Are The Categories That Come Under Fashion Photography
3. Formal wear
10. Luggage - Large Fashion Accessory
These are the best products to kickstart your fashion product photoshoot.
A Step-By-Step Guide To Master Fashion Product Photography
1. Preparing the Garment
We always think that we can use internet images instead of shooting the real garments. Don't do that. About 75% of online buyers say product images are influential while making decisions about buying the product.
Also, 22% of the customers return the product because the product they purchased didn't match the one they ordered. So, using specific pictures can help you cut down 22% of the return rate of your products. Prepare your garment and shoot it in different alignments, use the ones that best depict your product.
2. Ready The Mannequin
Using mannequin for apparel product photography is the best idea while having fashion product photography. It gives a clear perspective of the product, the look, length, width, and elegance.
3. Click Multiple Images
Multiple images from different angles will best display your product. Shoot your product multiple times to give a broader perspective of the product to your buyer.
4. Understand Technicalities
A) Camera Settings
Many people wonder what are the best camera setting for fashion photography. And if you are wondering the same then here are the ideal camera setting for fashion photography. Camera settings play a pivotal role in doing fashion product photography. The photographer photographing the fashion products should be able to use different camera techniques successfully to get the best images.
Keep a standard ISO while shooting the fashion products. Higher ISO produces distraction in the images, making them look filmic. Keep ISO no more than 600-640.
The camera setting represented by f is the aperture of the camera, which is the focus. A higher aperture number results in a better image. The image captured with aperture f/22 is relatively sharper than the image captured at f/3.5. Set the aperture at f/11 or above to get sharper images.
D) Nail The White Balance and Lighting
Balancing the colour cast of an image is essential. It depends on the white balance settings of the camera and the light source used during the fashion product photoshoot.
Fluorescent, LED, tungsten, 3 Point Lighting, and natural light are the different light sources a photographer can use during the fashion product shoot.
Do not rely much on editing. Professional photographers say Photoshop isn't magical. Over editing can compromise the quality of a product image. It is essential to fix the alignment, colour, and backgrounds of the product images.
Maintaining consistency across images while editing is important, and Spyne's AI-based editing software can help in editing the product images efficiently in a few steps.
Uniformly-aligned images in the inventory ensure to impress visitors browsing your e-commerce product catalogue.
While editing, keep the size of your product images uniform, centred, so that the corners, angles, and edges of products align with one another.
Set image specifications to maintain consistency while posting the pictures on the catalogue. Cropping pictures identically gives a seamless experience to your prospective buyers in purchasing the products.
Some businesses choose different backgrounds to shoot fashion products. However, some choose a white background, which provides the least distractions, to maintain uniformity across the product images.
Sticking to one background makes the product look elegant and eases the post-production process.
Inaccurate representation of the product images can frustrate the customers and make them dissatisfied with the service. Some colours like red, pink, and neon are difficult to photograph fairly and often need to be edited.
Here are some more tips to further enhance your Fashion Product Photography
Hire a Model
Work With Vibrant Colours
Don't forget Close-Ups
Don't bound to your studio
Work With Something other than a White background
Work On Prensentation
Give Special Attention to Prints
Mastering these techniques and tips will help your brand perform better and improve customer satisfaction.
Hence as you have gone through all the tips and tricks through which you can nail your fashion product photography, we here at Spyne have also brought together some of the most common mistakes that you have to avoid while shooting for Fashion Products.
Mistakes to Avoid In Fashion Product Photography
1. Not Preparing your garments prior to the shoot
2. Choosing a hanger over a model
3. Clicking only a few images
4. Creating bad lighting set up
5. Using Incorrect camera settings
Once you take care of these 5 common fashion product photography mistakes, then you are good to go.
What all equipment do I require for fashion photography?
For any category of Fashion Product Photography, you need some basic equipment. And that is:
A Lighting Setup
A White Background
Here are some more fashion product photography images for you to get inspiration from...
And if you are looking to get a Fashion Photoshoot, then we here at Spyne can certainly help you with that.
Why Choose Us?
Spyne is an AI-Driven Tech Company that has set out to fulfil each and every one of your visual content requirements.
Apart from Photography, we also provide services like Videography, AR, VR, Drone and 360-Degree Photography at very reasonable charges. We connect all our clients with only the Best Studio Photographers in the business who can get you the Fashion Photography that you desire.
After working with business giants like Snapdeal and Amazon, we have set up studios in every major city including Gurgaon, Hyderabad, Noida, Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Pune, Ahmedabad and Surat to provide Convenient Studio Shoots to all our clients.
Hence, if you are searching for the Best Photo Studio for your Fashion Photography, we here at Spyne can provide you with the Smooth and Seamless Photoshoot Experience that you deserve.