Images are overlooked when it comes to SEO but some SEO experts certainly know that optimizing images for a website is worth time spending.
Search engine optimization is a practice of making specific modifications to the website so that it shows up when a user searches for relevant topics. Did you know that 90% of the Google searchers find what they are looking for on the first page itself? It means only 10% of users go to the second page of Google. So, if you optimize your website in the right manner, you might end up ranking on the first Search Engine Result Page (SERP) of Google.
According to a study from SparkToro, after Google, ‘Google Images’ is the second largest search engine, which accounted for about 22.6% of all the web searches in 2018.
You may not realize it now but when you get advantages such as faster page load times, better user experience, and other ranking opportunities, you start putting more effort into image optimization. However, one thing that you need to take into consideration is to ensure not to use the images or videos that affect your page load time. Because, if your site takes more than 5 seconds to load, then you might end up losing users coming to your website with high expectations.
The important fact that when you use images in your blogs, you provide a unique representation of your brand. Not only that but you also break up the huge texts with visual content to make the presentation aesthetic.
To drive more traffic, rather notorious traffic, to your website, you must appear on the first page of Google search results. To do this, there are two main approaches: one that you have to optimize your website to rank on the result pages, and second that you need to use eye-catching, quality images to attract more and more customers’ attention.
Even on SERPs, Google brings up relevant images when you search for a specific topic, which means it is an untapped hive for a chunk of potential traffic.
Most of the businesses don’t find optimizing images worth a shot even when it can help your boost website’s ranking and improve your chances of appearing on the Google image searches. So, how do you get your images to the top spot?
Experts say: All it takes is a little bit of time and typing.
While adding visual content to your website or a page, make sure that you add the file in the right format. It is necessary to choose the best of the most common file types from various others. PNGs and JPEGs are the most common ones use on the web.
- PNG (Portable Network Graphics): The drawback can be that it is a larger file but it produces better quality images.
- JPEG (Joint Photographic Experts Group): This is a lower quality file format but is faster to load. JPEGs are treated as more SEO-friendly than PNGs.
When your images pop on your user’s screen, do you want them to click on it? If yes, then you need to create original images for your business, which represent your vision.
There are several sites that use the same stock images as every other website - that don’t stand out. This is one of the reasons why users get discouraged and abstain from clicking on your CTA.
Hundreds and thousands of websites are populated with these stock images. Even if these brands have these stock images perfectly optimized, but they won’t have the same influence on your potential customers as that of an original image.
So, make sure to get original and high-quality images captured from professional photography studios for a better user experience and laster brand image.
The alt tag or Alt attribute is a brief information that describes the image or the content of the image file. Make sure you use the right Alt text in the image and fit its contents. Writing SEO-friendly Alt texts are beneficial to your on-page SEO. If in case, the image fails to load on a site, users can see the alt text and perceive what the image is supposed to be.
This is the section that helps search engine’s bots to understand images effectively so that they can be indexed properly.
- Keep all your alt tags crisp and short
- Don’t forget to use the target keyword in at least one image alt text.
- Use appropriate alt texts on images
- Create Alt tags with your target audience in mind, not just the google algorithms
Captions are another way to get your images indexed efficiently. You can add short, crispy captions to your pictures to offer some context of your images used on the page. Apart from resulting as a value addition to your website, it proves to be enormously helpful for both and humans coming to your site. These captions are small but more creative than Alt tags, which allow humans to understand the gist of your picture in a much-simplified way.
This may not interest you, but you must know that adding a proper file name or image title to your picture will help you in getting some extra credits from the bots visiting your site. Instead of leaving picture with default camera file names, you can spend a few minutes to write something short about the picture. It won’t take a long time to do it but at the end of the day, this will adding value to your image optimization.