Social Media for business is truly a game-changer for many brands, that were barely surviving a decade ago but have now become a household name. No matter how big or small of a business you are, social media can bring you closer to your customers of interest and you don’t even have to break a sweat.
Social Media platforms such as Facebook, Instagram, Pinterest, LinkedIn, and Quora, are among one of the go-to places for businesses to promote their brand and attract potential customers. The best part about using social media for business is that no two platforms are the same. Each platform serves a different purpose and a different set of audience.
This comes as an advantage to the businesses who can segregate their target audience and come up with different strategies to hit a specific set of potential customers. It may seem like extra effort but trust us, it makes things way simpler. Rather than brainstorming on a dream content or campaign that works for all demographics, you can just create something for different platforms to make the work easier for yourself. And most businesses find it the easiest way to build a personal connection with the potential customers as they can directly contact them. So here is the breakdown of things you can do on social media for business to bring traffic to your website.
Instagram is one of the best places to promote your business. Unlike other platforms, here you can easily track and manage your target audience as people follow what they like. And if a bunch of people are following you then it means they are truly interested in you. Whether you post memes, comics, wedding photos, or fashion photoshoots to name a few, your followers represent your potential customers thus making social media for business successful. Now, to bring traffic to your business and convert those followers into customers, you can do the following.
1. Your Content Should Resemble Your Brand
This is the first step towards creating and delivering good quality content. This is also the step where most of the businesses fail to ace their social media game. So, identify the content your followers would like to see. The details of that content also matter. It can be the design, the theme, grid pattern, or the message.
Create content in such a way that people would want to re-share it. People usually tag their friends or send DMs of messages they like on Instagram. So, create something to catch the attention of your followers. This can also help in increasing your follower count.
3. Work on that follower count
Even though it is good to have a limited follower base who is actually interested in your content rather than those paid followers. But to grow your business, you need to have an organic follower base. It can only be done through quality content and post promotion. Aim towards having at least 10K followers on your Instagram. The reason for that has been explained in the next point.
4. Bring followers to your website
Don’t wait for the followers to look you up on the internet, rather bring them to your website by putting links in bio and stories. Instagram allows you to put the link in stories once you have reached a follower base of 10K. So, if you post regularly and post quality stories that compel people to swipe up then you can increase the traffic on your website.
Pinterest is another popular social media for business platform to bring authentic customers and promote your business. It is popular among those looking for ideas, DIYs and trends. You can do the following to use Pinterest efficiently.
1. Regular Pinning
Regular pinning increases your visibility on Pinterest and also attracts traffic as people tend to like those profiles who post regularly over those who post once in a blue moon.
2. SEO rich board name and searchable headlines
Search Engine Optimization is a friend you always wished you had. SEO increases the chances of you being seen on the Internet. The best part is that it can support your business on Pinterest too. All you have to do is add an SEO rich board name. So, do a little bit of research before naming the boards. Also, use searchable headlines to your pins. Don’t keep a complicated name as it can decrease the chances of your pin being seen.
3. Add links to the pins
Add links of your website to the pins. This way, people can easily find your business with ease and refer to it when needed.
4. Expand your horizon
In order to get the hang of Pinterest and step up your game, spend plenty of time on the platform. Explore trends, ideas and then use your creativity to give people something that they would actually refer to.
5. Promote originality
Always upload original videos and pictures to avoid copyright issues. Also, it is a good thing to practice as people don’t like to see repetitive content and always look forward to seeing something authentic.
Promoting your business and bringing customers to your website becomes a piece of cake when you use Facebook. Facebook allows you to promote your brand, that too for free. Here are some ways to do that.
1. Create a Business Profile
While using Facebook as a social media for business, start out by setting up a business profile and add as much information about your business as possible. Tell every good thing about your brand by using attractive statistics, words or be funny. Do this and you will instantly become likable among those who look you up on Facebook.
2. Post Regular Content
Just like every other platform, Facebook is a place where you have to keep posting good content like blogs, photos, memes, infographics, etc. Along with posting, you have to add links to redirect the traffic to your website.
3. Join Groups of interest
Now, in order to get attention, join groups that interest you and your brand. It is an amazing way to promote your content as well as help others in doing so. You can also make great connections by doing so.
4. Promote re-sharing
If you post blogs daily, then promote your friends or followers to re-share your content. One of the commonly used captions is ‘tag your friends who…’ You get the idea.
Most people undermine Quora when it comes to bringing traffic to your website. It’s a simple QnA social media for business platform and very powerful when it comes to bringing traffic to your website. Here are some ways in which you can efficiently use Quora for brand promotion.
1. Create an authentic profile
Quora gives info about you next to your name. This means that if your profile is incomplete, your credibility decreases. So, try to be as detailed and as precise as possible.
2. Find topics of interest
Look for topics where your expertise is required. Similarly, give the answer to questions where you can give some value. Your answer should reflect your brand and should be informational rather than promotional.
3. Popular questions, more exposure
Do some research before rushing into giving the answers. First, see if the question has enough views. If a question has a lot of views and a lot of people have answered it, only then write your answer.
4. Increase Activity
Follow people from discussions, upvote genuinely good answers, increase the number of questions you cover in a day. That’s how people will follow you and you will make connections. Promote your blogs in Quora Spaces to bring traffic to your website and promote interlinking. Provide links in your answers if required to bring the traffic to your website or a blog.
5. Use Quora analytics effectively
Quora lets you track your activity. This way, you can see what works best for you. Also, you can track your success rate as the weeks or months pass.
At the end of the day, it’s all about the quality of your content and the consistency of your activity on these platforms that define whether the customers will invest in your business or not. Building a customer base is not an easy task but it should not be difficult too. So, you can follow the steps mentioned to use social media for business growth.