Imagine if there were no social networking sites. Could you have been able to reach out to such a huge network of clients? Had that been the case, it would be a dream for a business to reach out to the millions of users in a few hours (well, that's debatable though).
Social media is not just about networking. It's more about marketing your business in a huge network of potential clients and social media presence is pivotal. It's a very powerful tool for brands to reach prospects. You should know that your customers are already present on social media, if you are not leveraging the space, then you are missing out!
Using social networking channels are so important that over 97% of marketer use it and about 80% of salespeople outsell their peers by using social media for their brands.
Plus, its benefits are beyond boosting conversion or driving more sales.
Social media marketing is all about sharing content on social media in pursuit of achieving marketing and branding goals.
Before moving to the 7 social media marketing tips that actually work, let me tell you some benefits of using social media to build your brand.
With over 3 billion people using social media across the globe, it is easy for a brand to establish itself and create a robust online presence.
Think that over 60% of Instagram users say that they discover new products and items on the platform. So it widens the opportunity for businesses to expand their marketing to these channels And at the same time, 50% of small businesses are not using social media.
Your brand value is important when it comes to interesting or engaging with your key audiences. According to a study over 50% of the adults don't trust the brand unless they witness "real-world proof" that the brand is keeping its words.
Being Human on social media is really important. It helps the brand to create a very unique human connection with the followers who can relate to the messages of the brand. This way it builds a meaningful relationship with the audience. Introducing your followers to the makers of the company and the products or taking them backstage will help you create trust and authentic online presence.
To meet your business's marketing goals, here's how Social media marketing can help you achieve it.
Social media marketing can help you achieve a number of goals like:
- Promote your business
- Improve your site's traffic
- Create a robust brand presence and likeability
- Enhancing interaction with key audiences and prospects
Achieving your marketing goals is quite easy if your audience or followers on social media are engaged.
Follow these pro-social media marketing tips to grow your business
Since posting on social media is free, you might start posting on these platforms right away out of temptation. But like every good business strategy, your business needs a good plan to start with. It helps you to measure the efforts you put into it to achieve targets and ensures that you're on the right track.
Some tips to create a social media marketing plan:
- Create smart goals that will have a positive impact on your brand. For instance, strive to attract more customers, improve conversions than simply aiming for likes.
- Researching how your rivals are using social media will help you in doing the things the right way.
- Create a social media calendar that can help you reach out to your audience with the right message at the right time.
Content is one of the key elements when it comes to social media marketing. Make sure your content is unique and offer valuable information that your viewers find interesting and helpful. The content that you share can include quality images, videos, infographics, etc.
Also, make sure to balance human and promotional posts. Start using your social media platforms with the 80-20 rule. Use 80% of your content to inform, train, or entertain your viewers and 20% to promote or sell your products.
While deciding to choose which platform should you use the most, you must know where your potential consumers or prospects spend much of their time. Whether they are millennials or Generation X or they fall in any other age group.
Once you have decided to a specific platform for social media marketing, stay put, and master your marketing strategies on that platform. Later, you can expand your efforts to other social channels.
Before thinking about social media marketing, you must think about the audience that you want to target. They say the best part about social media is that it allows you to micro-target your audience. But first, you need to know who is your audience.
Studying data and using social media analytics, you will come to realize who all are interested in your products and who all are interacting with your brand online.
One of the amazing benefits of social media is that it lets you interact with your users, followers, or audiences, allowing you to build a strong bond with them.
When your audiences engage with your brand and your posts, you understand improved ways of connecting and engaging with your audience. Also, engaging back with your followers will nurture your relationship in a way that can help you develop your follower into a lead over time.
Social media marketing is the best way to get huge traffic to your site and blog content. Once, you establish your brand and have a good number of loyal followers, you will be able to drive them to your website and further promote your business presence.
It's no surprise that social media marketing and content marketing can benefit from each other.
Leveraging sight is one of the new trends that marketers use to attract the attention of prospective customers. More than half of the millennials and Generation Z internet users said that they purchased after seeing images on social media.
Snapchat, Pinterest, and Instagram are visual-first social networks. So, if you are using any of these platforms, in specific, then your content must be having stunning visuals with it. If it doesn't, then no one will scroll down to see what you are saying. Visuals attract people. So, leverage sight by using visual content for better results.
Use these social media marketing tips and get help from Spyne for all kinds of compelling visual content for your business. We have helped businesses including Amazon, Snapdeal, Flipkart, Yatra, Bigbasket, Swiggy, OYO, WedMeGood, PP Jewellers, and many others with high-quality visual content. Wanna know about our shoots, click here.