By now, you should know that showing up on Google SERP will improve your brand image, as more and more people will get to know about your company. But how is that possible? Is there any free tool that allows businesses to setup up a profile and enhances consumer experience?
As the google searches increase as we speak, more and more people are looking for business-related details online - a phone number or an address, maybe.
But how do you make sure to make details of your business available to the customer before even they think of reaching out to you?
Yes, Google My Business (GMB) is a free online tool that allows businesses to create a free GMB account and shows you up on the Google search results when people are searching for you online.
In this blog, we will tell you why and how do you need a Google My Business account and how to get your brand verified on Google.
Let Your Customers Find You Easily
|According to Google, Google My Business allows your consumers to find your business, and you get a platform to tell your story.|
Most of the people looking for your business will typically search you online. Whether you are a car dealer or a restaurant, once you set up your Google My Business account, your information such as your business type, location, ratings will show up on the first page of google - not second.
It not only ensures that people searching for you online find you but also improve your website traffic and SEO.
Let Them Know 'Who You Are!'
Don't make it difficult for your customers to guess your business details. Make sure people looking for you online find credible information about you - straight from the source.
By managing your information on your GMB account, you can provide the info about your company and the products or services you offer. When prospective customers try searching for you online, they will find information like your working hours, street address, and the website details.
Make Your Prospects Believe You
If a person is looking for your business online and luckily finds it through Google My Business, how likely is it that the person will visit your company?
According to research, 70% of consumers are more likely to visit brands with Google My Business. So, it acts as a credible source of information that people trust.
And trust is one of the most important factors when it comes to making a purchase decision. Trust comes from your brand's credibility. If you gain credibility from Google, it can be enough to push people to be 38% more likely to visit your business and 29% more likely to make a purchase.
Similarly, online reviews play a pivotal role in boosting trust. According to research, 88% of customers trust online reviews as much as an individual recommendation.
How To Improve Your Google My Business?
To improve your Google My Business, you can respond to reviews from your consumers. Post pictures about your business and the activities you do.
|According to Google, Businesses that add images to their Google My Business profiles witness 42% more requests for directions on Google Maps.|
How-To Create A Google My Business Account?
Follow these steps to set up your Google My Business account.
Step 1: Sign in to Google My Business
Visit http://www.google.com/business to sign in. You can either use your existing Google account or create a fresh one. Are you logged in? Move to the next step.
Step 2: Add Your Business Name & Category
Add your business name and appropriate category that fits your business.
Step 3: Drop Your Location
If you have an address where your customers can visit, select the Yes option. Then fill in your location. You can also point a marker for the location on the map. If you don't have a store where customers can visit, you can add your service area.
Step 4: Add Your Contact Details
Contact details are vital when it comes to your business. Add your contact details, website address, or Facebook page and allow your consumers to reach out to you.
Step 5: Finish And Manage Your Business Listing
Click on the Finish to Save your listing. After this, you will need to verify your Google My Business Profile.
Step 6: Get Your Account Verified
To get your account verified, you need to submit the code that is emailed or texted on your registered business email or phone number. If your business is not eligible for methods such as phone and email, you will get Postcard by Mail, which can take a few days to arrive.
Although it may take a few weeks for your business listing to appear on the first page of Google, meanwhile you can download Google My Business app to manage your profile effortlessly.
How's your listing lookin'?