“I’ve already started working with two clients.” or “I’m just starting out. Once I create contacts, I’ll think about getting a website” are some of the reasons why a lot of aspiring “professional photographers” procrastinate to the idea of having a professional photography website.
But since it is not 2005 and almost every one of your potential clients is on social media or frequently using the internet, you can’t influence them without having an online presence of your business.
We are living in the digital age and your photography website is your only portfolio that matters. Everybody is going to look you up on the internet before hiring your services. So, if you still don’t have your business set up online, here are some of the arguments/reasons why going for it might be the right choice.
5 Solid Reasons To Own Professional Photography Website
1. It Gives You Credibility
The most important reason why you should have a professional photography website is that it will give your brand the credibility it needs.
In the absence of a website, you may lose out on potential customers who might choose your competitor over you. In order to avoid such situations, getting that website is a wise decision.
2. The Perfect Portfolio Place
You don’t need to print your photographs out every time you want to update your portfolio. You can just create a portfolio website and put up your latest work there.
This way, you can not just store your work somewhere but also showcase it to those who might be interested in your services.
3. Ability to Target Wider Audience
When you get a photography website, you are not dependent on your contacts or your network anymore. You can work your way up to building a website by promoting it through various digital marketing and social media activities and get organic traffic. This way, more and more people will get to know about your business and you will be able to target a larger audience.
4. Easy Sharing
Whether you have an update about your working, your business, or want to share any recent projects, you can use platforms like your website. Neither do you need newspaper space to print out the advertisements nor do you need any pen drives to share photos with your photography clients?
5. Lead Generation
The most important of all is the business part. You don’t just need visibility but also leads. But when you have a website that lets you do business and converts your viewers into customers, the entire workflow gets streamlined and you won’t have to worry about not getting clients.
You can communicate through it and reply to inquiries in real-time. This helps in bringing the photographer and the client closer.
Is Having a Photography Website Worth It?
Yes, it does. Your photography website is your business hub. It is the destination where all your advertising and marketing strategies originate and this is where they all head.
It is all about bringing the customers to a place where they can feel the credibility of your business and where they can easily see all your best work to make the right choice.
A website can save you time as well as money. You can have instant brand communication, and you can opt for cheaper ways of advertising and some that require no cost at all.
A photography website is like an assurance that you have an online business set up where you can experiment as much as you want and build seamless references.
What Does a Professional Photography Website Look Like?
When it comes to a website, the first thing that visitors see is the design and the theme of a website. The next thing they see - the visuals. Visuals are the most important part of any website. It is what attracts a visitor or may even scare them away.
Only high-quality photos that instantly catch the attention of your potential customers are supposed to stay. You need to use your quality pictures to display on your website along with quality visuals including a logo.
Also, you can post blogs and add videos to make your website more engaging so that more and more people tend to stay longer thus improving the chances of converting them.
Best Website Builder Platforms for Your Photography Business
Here is a small list of great website builders out there that you can use to create your professional photography website.
Wix is a popular website building platform where you can easily create your own website and take your business online. From featuring an easy-to-use drag and drop feature for designing to offering security to your data, Wix has it all.
So, if you want to start with a website, you can use WIX to create one. But it does have a few drawbacks as mentioned by Small bizsense such as WIX does not have offers like unlimited data plan or bandwidth.
Also, WIX’s SEO tool is not really the most updated with the current trends as mentioned in the article. But you can still take advantage of various other features offered by WIX and create your professional photography website.
SpyneWeb is the new go-to platform for photographers to take their business online with its Easy-to-Use Smart AI Website Tool. Not only does it offer a variety of themes (most offered by any other) but you can also experiment with different themes and change it anytime without any assistance.
Also, you can keep connected to your clients 24/7 through your website as it offers an option for AI chatbot along with direct WhatsApp. Moreover, unlike other website builders, SpyneWeb offers Unlimited Storage so that you can showcase all your best work without hesitation.
Here are some of the reasons why you should go for SpyneWeb to create your website -
1. 35+ Premiere Themes
You can choose from over 35+ customizable themes and create a stunning website
2. Unlimited storage
Only stop when you’re done with SpyneWeb as it offers you unlimited storage space to upload your data (photos, videos, blogs and more)
The website converts your visitors into customers and sends you direct leads via chatbot.
Squarespace is another photography website builder that allows you to build an awesome website for yourself. The platform offers limited templates but they all are stunning.
Moreover, the website is mobile-friendly and adapts according to the medium no matter what changes you make.
Even though it’s a great platform, it does have some limitations when it comes to functionality as highlighted by blgxpria in an article. Also, the platform doesn’t have a free plan but a 14 days trial.
In the end, it all comes down to the functionality of the website, and if it can help you achieve your photography business goals. And since it's a photography website, it's all about showing off the best of your work.
You can compare the options of websites mentioned above and choose what's best for you. Choose a platform that gives you the best control over your website and functioning to grow your business. To know more about building your photography website, check out -