9 Expert Tips To Increase Your Website Conversion Rate

9 Expert Tips To Increase Your Website Conversion Rate

When you have a good flow of organic traffic but fail to drive conversions, the traffic is said to be almost worthless. Now, how well you improve your website conversion rate with the traffic that you already generate depends on your efficacy to understand the strategies to get your user to take action. 

Across industries, the average website conversion rate sums up to 2.35%, which is really good. However, some websites only have a 0.1 to 0.2% conversion rate.a 0.1 to 0.2% conversion rate.

website conversion

First things first - You definitely need a specific goal for your business, if you don't have it yet, then find one. 

Now, not even the news is free. The media houses entice readers to subscribe to their monthly or annual subscription plans to read exclusive stories. 

Luckily, there's is huge content available online to boost conversions, however today, I will tell you 9 expert tips, other than optimizing, to increase the conversion rate of your website. 

9 Expert Tips To Increase Your Website Conversion Rate

1) A/B testing

2) Add pop-up

3) Proof: Add testimonials, reviews

4) Remove distractions

5) Value proposition

6) Cashback offer

7) Clear CTAs

8) Chatbots

9) High-quality visuals

1) A/B testing

An appealing heading is what attracts readers to click on the link or read further. Not just that, if you could offer what the reader was looking for, you're the winner, else he'll hit the back button.  

You might have a well-written copy, but heading is the gateway to it. Eight out of 10 people, on average, will read headline copy, however, only two out of 10 will read further.

A/B testing, also known as split testing, is a process of improving the conversion rate of your website. It helps you to choose the best convertible heading if you've to decide between the two. 

Say, you created two pages with different headings, the A/B testing software then directs 50% of the incoming traffic to each page. With both pages having CTA, it tells you which heading has converted more. The page with more conversions wins.

During the A/B testing of your heading, experiment with the following variables:

  • Length of the heading
  • Tone of the heading
  • Data usage
  • Use of numbers

visual website optimization,website conversion rate

2) Add pop-up

The conversion rate of all pop-ups, on average, is 3.09% but if done right, you can reach the top 10% highest-performing pop-ups, which average a conversion rate to 9.28%.

Top marketer, Neil Patel, says that doing the following can boost your conversion rate on your website. 

  • Give multiple offers to your visitors, such as PDFs, e-books, premium content, exclusive products, and other free stuff.
  • Use timer in the pop-up, it keeps them from being annoyed.
  • Make it simple to close the pop-up.
  • Use a cookie so that the pop-up only appears once to every user.

He also believes this combination will drive huge conversions with zero complaints from a user. Also, the impact on conversions will be so high that you could skip other strategies. 

visual website optimization,website conversion rate

3) Proof: Add testimonials, Reviews

Your clients speak about your brand. Testimonials and the reviews add a sense of trust and reliability in your brand, helping your buyers to make a safe purchase. 

You can add a series of logos on your homepage and let your visitor know about the brands you work with or cater to.

visual website optimization,website conversion rate

For B2B companies, you need to have reviews on sites like:

G2 Crowd 

TrustRadius

Salesforce AppExchange

website conversion

For B2C companies, you need to have reviews on sites like:

Google reviews

Yelp

TripAdvisor

Angie’s List

Amazon customer reviews

4) Remove distractions

Your ultimate goal is to sell, you should not distract your visitor from it. You don’t have to put unnecessary information or too many inputs that could divert the visitor's mind. Minimizing distractions like redirecting them to other links, unnecessary product options, needless information will increase the website conversion rate. 

Specifically, on landing and product pages where a user comes to take action, try to minimize distractions as much as possible. 

  • Remove or shrink the menu.
  • Remove irrelevant (stock) images
  • Eliminate sidebars and big headers.
  • You might also remove navigation on landing pages.

Think what else is not relevant for the visitor, stick what he or she should know, just that.

website conversion

5) Value proposition

The strength of a website’s conversion rate is determined by the value proposition, making it the most important element in determining the conversion rate. 

The value proposition is the primary reason a customer should buy from you. The customer wants to know both ‘what’s in it for me?’ and ‘why purchase from you?’visual website optimization,website conversion rate

If you could answer these two questions decisively, you made a sale!

Improving website page designs, fonts, colors, and images can’t alone help you to drive conversions, but what will help you in turning a visitor into a customer is strengthening value proposition.  

  • Have a powerful value proposition
  • Communicate it in the easiest way possible
  • It must differentiate you from your competitors 
  • Your every dimension may match with that of your rival's, but you should able to display what is the one thing that sets your brand apart. 
  • Optimize value proposition by using A/B testing.

Remember, why a prospect should buy from you?

visual website optimization,website conversion rate

6) Cashback offer

No buyer wants to take any risks. You can offer them a money-back guarantee, which will help them overcome fears and obstacles while making a purchase.

If you’re worried about returns, don’t be having an easy exchange, and cashback or return policies help a business to improve conversions by 54%. 

You must know that 83% of buyers, according to Shopify, read whether the business provides a money-back guarantee or exchange offers before making a purchase. It not only boosts your website conversion rate but also builds trust and makes your buyers feel more secure while purchasing from you. 

visual website optimization,website conversion rate

7) Clear CTA

Your call to actions such as "Buy now" or "Order now" might perform differently depending on its position, color, and size. 

Moreover, many marketers believe that common CTAs like “Start Trail,” “Begin Now,” may not be so impactful or provide the best conversion results. However, using affirmative words like “Yes,” “Accept,” or compelling verbs such as “Grow,” “Hurry,” may give your better results than the generic copy. 

Here are some compelling CTAs:

  • Urgency: Today, Last Chance, Only X Days Left, Now, Ending Soon, Only X Left, Secure Deal
  • Value: Save, Want, Free, Need 
  • Verbs: Start, Grow, Yes, Build, Learn, Join, Hurry
  • Make it personal:  Me/My, You/Your, Our
  • Exclusiveness: Members Only, Exclusive Access, Request An Invite, On Request, Pre-Order, Limited Offers 

Increase Your Website Conversion

While creating urgency by using timers or last chance offers, make sure you don’t kill the conversion because sometimes it does, mostly, when you ask for action too fast. The more expensive or difficult to understand the product, the more time a prospect will need to consider.

Just slow down. Set up a sales funnel, follow the steps to build trust and relationship. Aware your prospect, generate interest and then, provide a compelling call to action. 

8) Chatbots

Offer live chat to your customers, which can help you in boosting your conversions seamlessly. It is an affordable technology that offers buyers with easy access to you so that they can get their questions and queries answered quickly. Chatbots build more trust and brand engagement with the consumer.

 

Chatbots can:

  • Save up to 30% in client support expenses
  • Provide instant replies and answer 80% of generic queries
  • Work 24/7

Increase Your Website Conversion

9) High-quality visuals

According to Social Media Examiner, about 32% of marketers believe that visual content is the most vital form of content for their brand while blogging in second place - 27%.

So, instead of using long-boring sentences, use creative visuals with compelling lines to create an impact. Using high-quality images, you improve your conversion rate and also help you a visitor to retain your brand image. 

Increase Your Website Conversion

If you don’t know how to find a suitable photographer for your businesses, you can reach out to us for a FREE consultation. We help brands like Flipkart, Snapdeal, OYO, Yatra, BigBasket, PP Jewellers, WedMeGood, etc with all kinds of visual content (Images, videos, social media creatives, 360 videos, and so on). If you need any help, we are here!

Written By - Younus Sideeq on 23 May, 2020