Importance of content marketing: Why your business needs it?

Importance of content marketing: Why your business needs it?

Let’s get one thing clear in the beginning before moving forward. Content Marketing revolves around marketing business through information.
It is as simple as that and yet many businesses fail to acknowledge the power of content marketing. Nowadays, the relevance of your business is largely judged by the type of content you are sharing with your potential customers rather than the services you are offering.
Being trendy, and efficient with your business means that you have to keep up to date with your content marketing.
In technical terms, Content Marketing is the process of sharing relevant and useful information to potential clients in order to gain their interest and fulfill their content need so that they get compelled to take action.
This means having an archive of rich content can be proven valuable for your business, only if you use it on your target audience.

 

Here are the top 5 reasons to do Content Marketing for your business-

 

1. Content Builds Trust

 

builds trust, Content marketing

 

Once you start sharing a good quality with your target audience at regular intervals, you not only build a reputation of your business but you also build trust between you and your readers.
If your content is relevant, holds value and reaches the audience weekly, if not daily, the number of potential readers increase and so does the loyalty.

 

2. Great SEO support

 

SEO, Content marketing

 

If you are posting regular blogs from your business website, it improves your Google Ranking. Using the right keywords in your content helps with search engine optimization. It is an amazing way to rank high on google searches as you can target a large number of people.
So, whenever you post any content on your website, make sure that it is search engine optimized and rich with relevant keywords. Before you write any content, make sure that you do extensive keyword research.

 

3. Brand Awareness

It’s a fact that not many people know about your business and there’s a possibility that nobody does. So, what can you do to make people aware of your business? Content Marketing is the answer. Content Marketing can help in bringing traffic to your business.
The more they will come to your business website, the more they will become aware of the kind of services you are giving. Once you have spread awareness, you can generate authentic leads. Your content doesn’t have to be in written format. You can share videos or podcasts.

 

4. A cost-effective way of lead conversion

 

cost effective, content marketing

 

A well-known secret of bringing in more leads without spending too much money is Content Marketing. Content marketing is a proven way of lead conversion for businesses who largely depend on regular traffic. While the sales team puts effort towards converting leads, content is what brings in those leads in the first place.
When compared to traditional marketing tactics, Content Marketing is not only effective but also an affordable option. With content marketing, one can triple the number of leads as everything depends on the quality of your content as well as how you pitch it to your potential customers.

5. Keeps business relevant and set you apart from the competition

 

Competition, Content marketing

 

As we mentioned above, good quality content is what keeps your business relevant. People spend most of their time reading content online. So, if they like your content, only then they will give it attention. Also, content is what sets you apart from your competition.
For this, you have to do research on what your competitors are up to and then find ways to post better quality content and bring something new to the table.

 

Here are a few ways to do content marketing

When we hear the word content marketing, the first thing that pops up in our heads is long paragraphs and catchy titles. But in reality, there’s so much more to content than long write-ups. So, given below are a few types of Content creations you can use to market your business.


1. Blogging

 

Blogging, content marketing

 

Writing blogs with relevant information is among the top tools to do content marketing. Through blogs, you are not just providing free information to your potential customers, but you are also building a loyal readership. Once people start coming back to your blogs, you can expect more leads.

2. Email Marketing

 

Email marketing, Content marketing

 

Email Marketing is one of those things that not only help you in reaching your target audience but also retarget them from time to time. Through Email, you share content, bring in leads and try to convert those leads.

3. Videos

 

Videos, Content marketing

 

Videos are officially the “Thing” of this age. Nowadays, people are giving more attention to videos than anything else. Yes, blogs are still relevant and they still have a massive readership but when we look at YouTube which is being used by 30 million people every day, it becomes a little obvious why so many businesses are creating videos content to market their business.

4. Podcasts

 

Podcasts, Content marketing

 

Podcasts are another way to market content. The key to reaching your potential customers with podcasts is delivering quality content that holds value. Nobody wants to listen to boring set of people. So, find ways to keep it interesting. 

4. EBooks

 

Ebooks, Content marketing

 

EBooks are what you call an encyclopedia of your business. It contains every bit of information about your business that you want your potential customers to know. This way you can send your message across loud and clear.

 

For more details regarding content marketing and how it can improve your business, feel free to reach us out at www.spyne.ai or contact our experts on 011-66104020.

 

Written By - Ramnish on 15 Oct, 2019