Unless your consumers live in some socially-accepted nudist colony, it is evident that clothing is a critical element of their day-to-day fashion. And, if you are here that means you’re on a hunt to find some killing marketing strategies for your fashion brand for potential growth.
The time is long gone when a fashion brand would just rely on foot traffic and offline sales. With the widespread of e-commerce marketplaces, fashion is becoming prevalent each day. The fashion brands aren’t just striving for foot traffic and brick-and-mortar sales but for those early-morning clicks and late-night check-outs from online consumers too.
According to Statista, the fashion industry is anticipated to expand by over 15% in 2020 to 718 billion globally.
So, how will your fashion brand survive and stand out in the competitive market? In this blog, we will talk about the 5 most effective marketing strategies that will help you build a profitable fashion business.
Before diving into these strategies, let’s give you some insights into the social media tool that you must be using for your fashion brand.
If you are an apparel brand, then you must know that for better engagements, you can use the photo-sharing platform Instagram but you should not forget that Facebook in the world is most used by the Indians.
Having a stunning website is one of the most important elements of any business. If you still looking for a reliable website builder, you can checkout Webbr. Most of the consumers love to make a purchase from your online store rather than going to your physical or offline store. Website is not just the virtual presence, it is the storefront of your brand in the virtual world that lets you create a healthy online presence and brand identity.
After creating a website you won’t be just a fashion brand but a fashion e-commerce brand. Also if you are new to the fashion industry, starting your brand with the launch of your website is a great idea as it gives your potential clients a clear idea of what your brand is about and what kind of products and services you offer.
In fact, 88% of customers search for the product online before making any purchase (online or offline). So, make sure you appear on the top SERPs of Google when someone is searching about the products that you sell.
Also, make sure that the images that you use on your website are high-quality. As your images represent your brand and the products you sell so you need to make sure that their quality is super high. Having good imagery ensures fewer returns - which otherwise are high for categories such as clothing and shoes.
Why do you find your customers revisiting or spending time on your website? Is it products that you sell? Yes, but more than that it’s the personalization that you offer to improve your consumer experience online.
|According to Instapage, about 74% of consumers are disappointed if the website content is not personalized.|
The marketers who are personalizing their online experiences and who are able to measure the improvement see about a 19% uplift in sales.
Study the data of your customers and try to understand how you can create personalized ads and shopping experiences for them.
If you ace and offer effective personalized experiences to your customers, it becomes personal. For instance, Amazon, an e-commerce giant, does it in the best way possible. It makes customer’s shopping experience personalized by offering them products as per their requirements (which are understood by the customers’ recent searches on the web or their past purchases on the marketplace).
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Image Source: Amazon Screengrab
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Image Source: Amazon Screengrab
Here Amazon says ‘hey, other customers who purchased this watch also brought a pack of a tempered glass screen and the compatible band.’ And you can purchase them all at a time amount.
Agree or not, if you are a brand with a vision, your vision remains the same. Fashion might change, but you will adapt to the change in a way that will dress your vision. All the successful brands have a unique style that has remained consistent from the very beginning.
It is really challenging and at the same time phenomenal to keep your brand’s look consistent. You also need to keep your brand style consistent across your sales channels - eventually helping your consumers to find your products easily and gain trust over time.
“Your shopping cart is waiting for you!” Did you know that about 70% of online customers abandon their shopping carts? And I am one of those customers and I am sure you might have done the same at some point.
If your cart abandonment rate is high, then it is quite clear that there are other distractions that you need to get rid of. Was their shopping experience smooth and friendly? Did they had queries that you didn’t pay heed to?
To remind your distracted potential customers, you need to alter them their cart is waiting for them.
With e-commerce drifting to v-commerce, and marketers using videos for 49% faster growth, it has become quite evident that videos can change the purchasing behaviour of a customer. To your surprise, a Facebook executive said that their platform will be all video towards the year 2021. Isn’t video the next big thing for your brand now?
In fact, to improve your conversions, marketers suggest that it is important that you use videos to tell your potential customers what they are purchasing, how it looks in action, and how to use it. It makes the purchase experience more interactive and compelling.