If you are reading this then you probably must have heard of Content Marketing as a way of growing business. But the question is, how? We all know that content is basically a piece of information that we want to give to our readers, potential customers, or our existing customers.
Then where does content marketing fit into all this? How is it that every small and big business is relying on it? To answer all these questions and help you generate leads, we will dive deep into the psyche behind Content Marketing and how it will be done in 2020.
What is Content Marketing?
Content Marketing is basically creating a relevant piece of information whether in the form of blogs, videos, podcasts or E-books in order to give value to your customers. The content is what defines your motives which eventually drive relevant traffic to your business.
The quality of content decides whether your content marketing strategy will work or not. Content marketing strategy, on the other hand, is creating a step-by-step process to market your content in various forms so that it becomes easy to track your content activity as well as monitor that the content is being delivered to the customers the way you want it to.
What are the deciding factors of Content Marketing Strategy?
Content Marketing is something that many small businesses rely upon to bring traffic as well as generate authentic leads. There are many examples out there of how successful content marketing is proven a reliable aspect of business development. But there’s one thing that makes it happen.
It’s the planning and strategizing part. If you don’t have the right strategy, you can’t execute content marketing. There’s a whole thought process that goes behind creating content so that it can have the effect that you are striving for.
1. Identifying Your Target Audience
The first and foremost thing that you need to do while making a content strategy is finding your target audience. The target audience is basically the potential customers that you need to attract for your business. In order to create content, you have to know who is it targeted to.
If you come up with content and it is no value for the target customers then your content marketing won’t work. In order to do effective content marketing, your content should be modified according to the needs of the customers. So, finding your target audience should be your number one priority.
2. The Value you are Adding
The Internet is filled with different kinds of information. There’s everything for everyone. Then why would anyone give attention to your content? Well, it is true that whatever content you create will have some resemblance to what’s already available out there. That’s when adding value will help you. The best way to add value is using infographics and statistics.
Words are useless unless you have some statistics to back your statements. You have to persuade your audience into believing that you have exactly what they want. Your content should be unique enough to make you stand out from the crowd.
3. Defining your Final Goals
As a business, one makes different types of content that cater to the different needs of the audience. But in the end, it is about your own growth. If you are not getting something in return then all that content is just a crowd builder with no show.
So, establish your goals in the beginning. If you are doing content marketing just to gain attention then don’t expect that content to bring you leads. On the other hand, if your goal is to generate leads, your content marketing goal should be just that. Then create content that brings you closer and closer to those goals.
4. The Final Delivery
Now comes the final and the most essential part, which is execution. In order to do content marketing, you have to strategies the modes of delivery. There are blogs, videos, podcasts, and E-books. So, it is up to you to identify how to plan content and create in order to fulfill such needs.
There are many so many channels out there that can be used to deliver your content. For example, there’s a website where you can post blogs and videos. And then there are social networking sites such as Facebook, Twitter, and LinkedIn that are even more effective when it comes to planning content marketing.
What is the need of a Content Marketing Strategy?
As discussed above, content marketing is something that needs brainstorming and planning before hit your target audience. Content Marketing provides small businesses with a cost-effective way to build a good amount of traffic as well as generate authentic leads.
If your content is good and reliable, people would want to come back to your website again and again. Now, this is especially true when you are creating brand awareness. If you plan the marketing of your content the right way then more and more people will get to know about your brand. This will impact the traffic on your business and you can use that in your favor.
The best part about content marketing is that the more you come up with new content, the more you become aware of the market needs and the type of content that works for your business. You can’t just sit in a box and say that the world is small. Content marketing actually changes the game for you as it brings you closer to your target customers.
Type of Content to create for your Marketing Strategy
Identifying the types of content you want to create is an essential part of your strategy that you surely don’t want to neglect. You can’t just think of creating content without having a decent plan for that. There are immense types of content you can create for example Blogs, Videos, Infographics, Podcasts, Videos, and then there’s social media.
In order to know about it in full length, check out – How to do content marketing?
To know more about content marketing and its usage, reach us at Spyne or call our experts on 011-66104020.